Hubspot Marketing

JANUARY 19, 2024

Content creators are individuals who craft media to entertain or educate viewers. Influencers typically have partnerships or deals with brands and use their online presence to advertise on the brand's behalf. Well, every influencer must create and distribute content to advertise a product, service, or brand.

Gen Z 109

Gen Z Influencer Marketing PR User-Generated 109

Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. of its US user base to be exact.

Gen Z 89

Gen Z User-Generated Entertainment Millennials 89

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 106

SEO Gen Z User-Generated Entertainment 106

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. 87% say UGC increases their sales, and 92% say it increases brand awareness.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 97

Gen Z Branding Influencer Marketing Fashion 97

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals. We're investing in podcasters right now.

Gen Z 88

Gen Z Millennials Inbound Marketing Entertainment 88

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. Entertainment was another balm in a complicated year. How to Use the Search Trends Report to Generate Content Ideas.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Gen Z 115

Gen Z Entertainment Transform User-Generated 115

Martech

MARCH 30, 2023

I bet there was give-and-take, great insights and maybe even some entertaining moments. It’s about generating great content and offering solutions that start a conversation and keep it going. Marketing data paints a picture Most marketing efforts generate a lot of actionable data. Especially the younger generations.

Gen Z 132

Gen Z Marketing Marketers User-Generated 132

Sprout Social

MAY 4, 2022

Perfect for building awareness and encouraging awesome user-generated content, brands are rightfully scrambling to find TikTok hashtags for their own challenges. Below we break down TikTok challenges work and the best practices for brands looking to leverage them. million user videos created in only two days.

Branding 108

Branding Gen Z Fashion User-Generated 108

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 112

Gen Z Transform Retail Entertainment 112

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. If your brand isn’t already getting social, you’re missing out.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Martech

JUNE 14, 2022

The project is a collaboration between IAB Experience Center, the IAB Tech Lab and the Media Rating Council, alongside in-game ad companies, brands, and agencies. Brands and agencies that excel at in-game advertising are going to be perfectly positioned to market in the metaverse. Why we care. Processing.Please wait.

Gen Z 98

Gen Z Entertainment Advertising Advertisers 98

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

OCTOBER 17, 2022

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. The most successful ones are quirky, creative, and entertaining — almost a reflection of the platform itself. The ad uses a Gen Z narrator to appeal to a similar demographic. Second, the delivery. Kung Fu Tea.

Gen Z 109

Gen Z Entertainment User-Generated Energy 109

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. From an easy tutorial, how-tos, simple hacks, and tips are all displayed in an entertaining short video. Tiktok users respond differently than users of other social media platforms because of its offerings.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. You might not want to spread yourself too thin by managing a channel on every imaginable platform, but you also don’t want to miss great brand-awareness opportunities. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Clear as mud?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. We have been doing this for years.

Gen Z 118

Gen Z Millennials User-Generated Marketing 118

Sprout Social

NOVEMBER 28, 2022

Chicago brand Lost Girls Vintage created a countdown to promote their holiday dress shop—especially enticing for a company with exclusive, limited vintage stock where you have to shop fast. This is especially useful for brands who rely on long-form content, like media companies. People want to see the faces behind a brand.

Branding 124

Branding Gen Z User-Generated Promotion 124

Hubspot Marketing

MARCH 5, 2021

The beta feature enables users to see and create 15-second videos with musical overlays. YouTube users -- at least in the U.S. -- could see Shorts appear any day now. Creators have built entire businesses on YouTube, and we want to enable the next generation of mobile creators to also grow a community on YouTube with Shorts.".

Gen Z 144

Gen Z User-Generated Marketing Marketers 144

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Consumers love it because it’s easy and convenient, and brands are on board with it because it allows them to close sales without also having to lure customers away from the original point of discovery.

Shoppers 52

Shoppers Gen Z Digital Marketing User-Generated 52

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. Millions of content creators are using it to publish video content consistently.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. The great thing about this platform is that users don’t expect perfect video production. But TikTok users do expect to be entertained. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4%

Entertainment 129

Entertainment User-Generated Gen Z Transform 129

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. Marketing on Twitch is in its early stages, but that doesn’t mean that brands haven’t already started jumping on the channel to raise awareness for their business. Partner with influencers that align with your brand.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

FEBRUARY 16, 2023

For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Rock Content

MAY 4, 2023

The purpose of this feature is to show the day by day of celebrities, inserting a curated timeline of the most interesting people of the moment – from top athletes, entertainers, singers and everything in between. BeReal too clarifies that “RealPeople is not about influence, accumulating likes or comments, or promoting brands.

Gen Z 52

Gen Z User-Generated Entertainment Analytics 52

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145