Who cares if Gen Z significantly prefers user-generated content?
Search Engine Land
AUGUST 25, 2023
“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. Now, I believe that one of the questions that brands and agencies should continue asking is: “Who is our target audience?” UGC was their second choice.
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