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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 107
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4 ROI Formulas To Help Earn You a Promotion

Hootsuite

Check out Hootsuite’s Social Trends report for the complete picture, or watch this short video on the state of social ROI: How to measure marketing ROI: 4 marketing ROI formulas. How you choose to calculate marketing ROI depends on your campaign’s objectives. These could be: Raising brand awareness.

Promotion 113
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Influencer Marketing In 2024: A Guide On How To Use This Powerful Tactic

Rock Content

If you’ve ever pondered the importance of influencers for brands, this post is here to address your questions! We will explore influencer marketing, touching on subjects such as: Read on and find out more! What Is Influencer Marketing? Influencers often become partners of brands. What Are Influencers?

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What Types Of Marketing Are There?

InTouch Marketing

Social Media Marketing: Objective: Utilize social media platforms to promote products or services, connect with the audience, and build brand awareness. Impact: Enhances brand visibility, fosters direct communication with customers, and encourages user-generated content.

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The Personal Touch of Technology in 2024

Set Up

Engaging influencers and encouraging user-generated reviews and content creation that amplifies brand reach and credibility. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. Here’s an example I personally orchestrated on with a top tech influencer.

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Meet Sirius AI™, the world’s most comprehensive Generative AI solution for Customer Experience

Use Insider

Here’s what Sirius AI does for marketers: Segment discovery: Discover profitable, ready-to-use audience segments 65% faster with prompts. Journey creation: Increase marketing productivity with auto-generated customer journeys based on inputs like use case, outcome, and audience.

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Top AI tips and prompts to supercharge your content marketing

Search Engine Land

Content marketing is crucial for brand awareness and engagement in the digital landscape. This article explores top AI tips to boost your content marketing efforts. These prompts can inspire and generate ideas for limitless content marketing concepts. List ways to market my brand on TikTok for a flower shop.