The CMO Survey

MARCH 28, 2023

percent of marketers say that their face-to-face channels have gone completely digital. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5 Marketing’s Strategic Role Marketing’s role has expanded over the last three years.

CMO 130

CMO Finance Marketing Marketers 130

Jeff Bullas

MARCH 12, 2023

More and more people are using this social platform, and brands are looking to collaborate with TikTok influencers. The advanced targeting filter system really helps you break down your market segment into vital data points that Toksocial will then use to build your strategy from the ground up. TikTok is trending at the moment.

Target Market 334

Target Market Management Market Segmentation Analytics 334

Rock Content

AUGUST 14, 2023

If you’ve ever pondered the importance of influencers for brands, this post is here to address your questions! We will explore influencer marketing, touching on subjects such as: Read on and find out more! What Is Influencer Marketing? Influencers often become partners of brands. What Are Influencers?

Influencer Marketing 74

Influencer Marketing Fashion Promotion Marketing 74

Martech

SEPTEMBER 19, 2023

Event Promotion provides guidance on developing campaigns to drive interest and attendance at events. Guided Campaigns also leverages audience segments derived from Oracle Unity CDP, which uses AI to surface relevant buying groups within target accounts. ” GenAI for custom service.

Customer 112

Customer User-Generated Market Segmentation Direct Marketing 112

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Customer 101

Customer Transform Communications Promotion 101

Hubspot Marketing

APRIL 14, 2023

Include key messages and slogans and choose the best media channels for promotions." List the key marketing segments in [industry]. Which segment has the biggest opportunity for our [company, group, organization, business]?" "What are 10 main points that are crucial to marketers trying to acquire new customers?"

Marketing 145

Marketing Marketers Analytics Influencer Marketing 145

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 86

Price Market Segmentation SEO Market Research 86

Martech

MARCH 1, 2023

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination. Engage with brands on their terms. Integrating data and systems.

Customer loyalty 114

Customer loyalty Customer Journey Marketing Marketers 114

Marketing Insider Group

MARCH 31, 2021

Using your blog as a virtual megaphone, promote local events and charity drives. Get as specific as you can to create a portrait of each of your local target market segments. It also endears your brand to the local experts whom you invite to become guest bloggers. Localize Seasonal Promotions.

Marketing 126

Marketing Marketers Communications Promotion 126

Sprout Social

FEBRUARY 19, 2024

AI automation has revolutionized how brands approach their business and marketing strategies. The tool enables you to analyze social listening data—up to 50,000+ messages a second and up to 600M+ messages a day— so you can automatically sift through billions of data points and get key brand insights within seconds.

Marketing Strategy 96

Marketing Strategy Manufacturing PR Marketing 96

Set Up

FEBRUARY 6, 2024

Engaging influencers and encouraging user-generated reviews and content creation that amplifies brand reach and credibility. Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Rock Content

JULY 14, 2020

If you ask yourself how they can be so important to brands, this post will clarify your questions! We will discuss influencer marketing, covering topics such as: What are influencers? What is influencer marketing? What is influencer marketing? Influencers often become partners of brands. The role of ambassadors.

Influencer Marketing 72

Influencer Marketing Promotion Marketing Marketers 72

Rock Content

SEPTEMBER 20, 2023

When done correctly, it can: Reduce launch costs Speed up time-to-market by prioritizing tasks Increase revenue potential Enhance brand identity and recognition Provide a competitive edge Furthermore, achieving alignment across the organization and delivering value to customers is essential. The benefits of a GTM strategy are numerous.

Marketing Strategy 52

Marketing Strategy Key Performance Indicator Customer loyalty Marketing 52

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 144

New Markets Content Marketing Transform Whitepaper 144

Rock Content

APRIL 18, 2023

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers? An example is when typical U.S.

Non-Profit 52

Non-Profit Market Segmentation Global Marketing User-Generated 52

Rock Content

NOVEMBER 9, 2020

Promoting brands or new products is part of the possibilities that Digital Marketing offers. For this, it is essential to consider Event Marketing as an option. More than simply promoting their products and services, brands can support other companies and people. What are the main types of Event Marketing?

Event Marketing 85

Event Marketing B2C Promotion Marketing 85

Digital Marketer

SEPTEMBER 8, 2022

Awareness: Your business and the hungry market. The first step in most customer value journeys is building awareness of your products and brand. By not being in traditional retail and competing with brands around the world, you’re the top advocate for your products and the best place for people to learn about you. Click here.

eCommerce 80

eCommerce Shoppers Shipping Food 80

Neil Patel

DECEMBER 23, 2022

Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands. What Is Differentiated Marketing, And Why Is It Useful? You can implement customer segmentation in a variety of ways, including: Age Gender Location Hobbies.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Martech

AUGUST 21, 2023

AI-driven segments outperformed standard segments by up to 42% on a recent head-to-head test. This result is typical for brands shifting from a rule-based approach to AI-driven segmentation. The lift tends to be even greater if no segmentation was used previously.

Manufacturing 96

Manufacturing Price Market Segmentation Customer 96

Hubspot Marketing

APRIL 2, 2024

Just like every building needs a foundation, every business needs brand architecture. It's the structure that allows you to organize your offerings, develop a brand identity , and gain brand equity. Without this framework, there's no connection between your brand's offerings, messaging, and identity.

Branding 100

Branding Customer loyalty Food Market Segmentation 100

Martech

SEPTEMBER 25, 2023

For months, the marketing manager had been fighting with the CFO to release funds that would allow her to make real changes to how the company managed content, made offers available and created excitement for the brand. Marketing and sales need to understand this dynamic and reward the team effort. Content distribution.

User-Generated 115

User-Generated Finance Marketing Marketers 115

Rock Content

MAY 26, 2020

It is a great opportunity to explore a specific topic, answering questions about a company or its market segment. When brands go live, there is a specific interest in the content. The answers validate this possibility of interaction, solving doubts, and generating value for the brand. Properly promote Q&A.

Education 72

Education User-Generated Manufacturing Promotion 72

Welcome Software

OCTOBER 23, 2022

While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Welcome Software

OCTOBER 23, 2022

While some people were upset that the brand replaced the 30-year-old original stop-motion ad, that didn't stop Hershey's sales from growing 12% that year. Digital marketing is much more than shiny new ads. Digital marketing straddles the intersection of new advertising channels and emergent marketing strategies.

Digital Marketing 40

Digital Marketing Manufacturing Market Segmentation Advertising 40

Hubspot Marketing

MARCH 29, 2023

Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand. The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2023.

Market Research 145

Market Research Marketing Marketers Price 145

Marketing Insider Group

MAY 10, 2021

Every year, I have tons of prospects who ask me, “Is content marketing right for my industry?”. Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Even well-known local mainstays can benefit from content marketing.

Content Marketing 125

Content Marketing Real Estate Marketing Marketers 125

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Customers.ai

NOVEMBER 21, 2023

Intense Competition and Market Saturation : With a superabundance of online stores and businesses vying for consumers’ attention and wallets, it’s becoming increasingly difficult for businesses to differentiate themselves. Plus, 80% of companies that use market segmentation report increased sales.

Transform 117

Transform Customer Journey Marketing Marketers 117

Sprout Social

OCTOBER 23, 2018

Brands are gearing up for the infamous day that they’ll go from operating in the red to black (if you didn’t know—that’s how the day got its name). Make this pin the best promotion you’re running. Create different promotions for different audience types. Black Friday is around the corner.

Shoppers 90

Shoppers Retail Millennials Promotion 90

Vertical Response

APRIL 12, 2024

Key Takeaways Effective marketing strategies encompass creating value, understanding customer needs, and building strong brand-customer relationships through various channels such as market research, branding, promotion, and analytics.

Marketing Strategy 52

Marketing Strategy Branding Market Segmentation Marketing Mix 52

Digital Marketer

MAY 18, 2022

So, it’s not enough to dream up a name and start promoting it all over town. If you’re trying to build an eCommerce brand, you’ll need a site with a built-in shopping cart system, payment processing, and drop shipping integrations. So use this time to your advantage and build your product, brand, or service.

Target Market 81

Target Market Shipping eCommerce Customer 81

Litmus

JANUARY 19, 2021

As far as marketing channels go, email remains a powerhouse with 4 out of 5 marketers preferring to give up social media than email marketing. Businesses drive more revenue—$36 for every $1 spent—and brand awareness with email than ever before. So it’s no surprise that 70% of marketers have email brand guidelines.

Email Marketing 138

Email Marketing Price eCommerce User-Generated 138

Pam Didner

MARCH 17, 2021

Over time, many enterprises have grown their presence and market segment share by expanding into various regions of a country or in new countries and different continents. However, it creates challenges for marketing, especially content creation and management. Creative and style playbook based on marketing campaign themes.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Sprout Social

NOVEMBER 19, 2018

billion messages across Twitter, Facebook and Instagram to find out how retailers fared in previous holiday shopping seasons and what brands can expect for 2018. From a mom and pop shop to a global brand, retailers can make the most out of increased visibility this holiday by leveling up their social strategy.

Retail 107

Retail Tentpole Shoppers PR 107

Duct Tape Marketing

JULY 2, 2013

People want and expect marketing that provides utility and purpose. People want and expect to interact and engage with brands on many fronts. Baer’s book is chock full of ideas and campaigns from brands that get this idea in a big way. Facebook contest by market segment. Market segment hosted communities.

Customer loyalty 68

Customer loyalty Market Segmentation Marketing Marketers 68

Customers.ai

NOVEMBER 21, 2023

Intense Competition and Market Saturation : With a superabundance of online stores and businesses vying for consumers’ attention and wallets, it’s becoming increasingly difficult for businesses to differentiate themselves. Plus, 80% of companies that use market segmentation report increased sales.

Transform 52

Transform Customer Journey Marketing Marketers 52

CXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. This behavior has marketers pledging to up their demand generation budgets. The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79