Remove Branding Remove Fashion Remove Pharmaceutical
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Keeping up is exhausting, here’s how one social media creator helps brands beat trend fatigue

Hubspot Marketing

Fashion trends used to spin in 20-year cycles, but there is no playbook anymore. The New York Times recently wrote that logging into social media feels like “standing in front of a fire hose of fashion and internet fads and cranking open the nozzle, full blast.” Here’s what’s at risk for brands with trend fatigue: Burnout.

Gen Z 75
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FTC says Omnicom deal is OK, as long as there’s no brand safety involved

Martech

The FTC approved Omnicom’s purchase of Interpublic Group this week, after the ad agency giant promised not to engage in any nefarious brand safety activities. Isn’t that, in part, how brand safety works? A report released in September found only 4% of marketers believed the platform provided adequate brand safety.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online. Rakuten has a wide variety of products and services, ranging from books and music to fashion and electronics.

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36 Up-To-Date Ecommerce Statistics

Backlinko

billion Fashion $673.6 billion Over-the-Counter Pharmaceuticals $59.65 In the US, the average online spend per buyer is $2,700 ( DataReportal ) Electronics is currently the largest consumer product category with the most ecommerce spending in the US, accounting for 781.3$ billion Food $370.7 billion Beverages $209.3 billion $645.8

eCommerce 104
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Mastering SEO in the Age of AI

Duct Tape Marketing

I don't want to make this full of acronyms and buzzwords and so forth, but there's a lot of technical stuff that you can do the heavy lifting using AI now and not have to do it the old fashioned way. If it tells you to take some sort of pharmaceutical and there's a contraindication or some sort of side effect, lawsuits will abound.

SEO 75
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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.

Gen Z 52
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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Rather than simply rehashing workout tips and exercise descriptions, TheWarmUp tackles topics such as corporate wellness, activewear fashion, and round-ups of unusual fitness classes across the US. A pharmaceutical company blog might not sound like a particularly exciting form of content. Breakthroughs by Pfizer. Your Company Blog?