Neil Patel

DECEMBER 15, 2022

If you’re a fashion marketer, or an agency working with a new fashion client, then you know that SEO is essential for online success. But what makes fashion e-commerce SEO unique? In this article, I’ll explain everything you need to know about SEO for fashion e-commerce. Why Does SEO Matter for Fashion E-commerce?

Fashion 80

Fashion SEO Shoppers Product 80

Hubspot Marketing

MAY 22, 2017

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. 15 Fashion Brands to Follow on Instagram.

Fashion 137

Fashion Branding Food B2C 137

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 112

Branding Fashion Gen Z Entertainment 112

Sprout Social

MARCH 25, 2024

The short-form video format has quickly become a favorite of both brands and consumers. In this post, you’ll find a curated list of the top Instagram Reel hashtags for travel, fitness, food, fashion and other categories. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.

Branding 90

Branding Fashion Food Transform 90

Hubspot Marketing

FEBRUARY 15, 2024

Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Image Source And no, it’s not just a random design choice — it’s a wise move in their brand strategy.

Branding 117

Branding Fashion Gen Z B2C 117

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2016

There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand. Like a closet full of clothes, what makes your brand the best choice? In other words, how do you get your customer hooked onto your brand?

Fashion 91

Fashion Branding Thought Leadership Shoppers 91

Sprout Social

FEBRUARY 23, 2021

If you’re seeking a shining example of what inclusive branding looks like on social, few brands do it better than Universal Standard. The fashion retailer shows us a social strategy that’s less calculated and more human. What could a more closely aligned mission-driven approach look like for your brand?

Fashion 83

Fashion Retail Health Branding 83

Sprout Social

DECEMBER 14, 2022

The metaverse is the new internet frontier and popular brands are taking advantage of this evolving technology. In this article, we’ll discuss how top brands are approaching metaverse brand activations and industries making the largest strides. Metaverse brand activations: What they look like today.

Real Estate 111

Real Estate Branding Fashion Food 111

CMO Network

NOVEMBER 7, 2023

When brands define their purpose, they connect on a deeper level, showing they're here for more than just transactions—it's about a shared mission.

Fashion 87

Fashion Branding CMO 87

Buffer Marketing

JULY 3, 2023

When did you last pay attention to a generic brand video that wasn’t for research purposes? Many social media users share my perspective, so many brands struggle to create content that connects with their audience in popular formats like short-form video. People want people, not brands or ads. The probable reason?

Branding 100

Branding Fashion Millennials Education 100

Businesses Grow

OCTOBER 16, 2023

This week marks the 100th anniversary of the Disney Company, arguably the world’s greatest brand. So this is a good excuse to celebrate the magic of this amazing company and explore this idea — what does it take to be among the world’s greatest brands? Branding is critically important in a world overrun with choices.

Branding 121

Branding Fashion Food Communications 121

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 135

Branding Millennials Fashion Communications 135

CMO Network

OCTOBER 18, 2023

I'm a Burberry stan, thanks to the fashion forward thinking and inclusive approach of Geoffrey Williams, the Head of Diversity, Equity, and Inclusion at Burberry.

Fashion 113

Fashion Branding CMO 113

Sprout Social

OCTOBER 4, 2023

Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Branding 123

Branding Fashion Non-Profit Marketing 123

Hubspot Marketing

SEPTEMBER 23, 2022

Idea Pins are also displayed in the Create section of a brand's Pinterest profile. As you'll see with the brands below, Idea Pins can be used to tell a story, promote products, give tutorials, and engage with users. Here's how these 10 brands are using Idea Pins. 10 Brands Using Pinterest Idea Pins. Fenty Beauty.

Branding 101

Branding Fashion Food User-Generated 101

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Businesses Grow

MARCH 16, 2023

This is a demographic that is punching above its weight when it comes to culture, lifestyle, and fashion. On the latest episode of The Marketing Companion podcast, I had help de-coding the brands that are best interacting with Gen Z. Not just content for marketing, content becomes the brand. You can find The Brand Yearbook here.

Gen Z 99

Gen Z Branding Fashion Entertainment 99

SmartBrief - Marketing

JANUARY 21, 2024

Our focus on making everything we produce bigger, faster and more profitable has led us to prioritize material gain and brand or corporate status over our objectives as a society. Let’s examine four ways that brands can echo the approach of Nike and others to embrace purposeful profits. What if we start doubting how we do things?

Product 81

Product Branding Gen Z Health 81

Econsultancy

MARCH 18, 2022

According to AnyRoad, 81% of brands say their event and experiential budgets will “match or exceed” pre-pandemic levels in 2022. This could create opportunity for new brand experiences, with the fashion industry in particular already taking advantage. But post-pandemic, is experiential strategy the same?

Branding 93

Branding Transform Fashion Shoppers 93

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 111

Branding Transform Manufacturing PR 111

Set Up

AUGUST 16, 2022

Fashion trends are cyclical in nature, constantly going in and out of style. There are some brands, however, that were never trendy, but are somehow currently defying the odds and catapulting into mainstream fashion. Here are four takeaways from notable brands' marketing campaigns that have impacted their resurgence: 1.

Branding 75

Branding Fashion Transform Food 75

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Branding 128

Branding Customer Key Performance Indicator Fashion 128

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 95

Gen Z Branding Influencer Marketing Fashion 95

CMO Network

JUNE 5, 2023

A brand that combines style and comfort. The D'Amelio family is making their mark with D'Amelio Footwear. I interviewed Charli, Marc and Heidi D'Amelio at their event.

Fashion 98

Fashion Branding CMO 98

Content Marketing Institute

NOVEMBER 1, 2023

Ethan Braden revamped Purdue University's old-fashioned comms team to enchant audiences with captivating content – and doubled the school's commitment to marketing. Here's a look at his content approach – and why he's the 2023 B2C Content Marketer of the Year.

B2C 98

B2C Fashion Branding Content Marketing 98

Search Engine Land

OCTOBER 11, 2023

Many big brands, from Nestle to Starbucks, have been caught greenwashing. It’s a prevalent problem within some industries, such as fast fashion. This article explores the risks and consequences of greenwashing, plus tips to ensure your Google Ads don’t mislead consumers into thinking your brand is environmentally friendly.

Branding 121

Branding Law PR Fashion 121

Hubspot Marketing

SEPTEMBER 19, 2022

But how exactly are brands leveraging it? The benefit of hosting an immersive virtual pop-up event is that it’s accessible to all, which allows the brand to reach a wider audience. The metaverse is also a hot topic this year, so brands leveraging this technology can benefit from social buzz. Virtual Experiences. Patrón Spirits.

Branding 85

Branding Fashion Shipping User-Generated 85

Sprout Social

OCTOBER 17, 2022

We’ll also showcase brands that have embraced their inner hostess with the mostess to surprise their customers and develop their brand affinity. This approach can foster brand awareness and affinity because it creates memorable moments with customers, especially if the brand personalizes the gift or experience.

Branding 99

Branding Fashion Food Customer loyalty 99

Use Insider

JUNE 2, 2023

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. ECommerce brands looking to improve customer loyalty can benefit from the following personalization methods: Providing auto-fillable forms at checkout.

Customer loyalty 52

Customer loyalty Fashion Customer Shoppers 52

Martech

FEBRUARY 4, 2022

NFTs using blockchain technology have caught fire in the last year, inspiring big brands like Taco Bell and Burger King. Luxury brand Balmain recently teamed up with Mattel’s iconic Barbie to promote a new clothing line and to auction off Balmain x Barbie NFTs. This makes NFTs a cool tool for brands.”.

Branding 129

Branding Fashion New Technology CRM 129

Sprout Social

NOVEMBER 17, 2022

With the ability to publish longer videos and consumers’ love of short form video, there’s a lot of Reel-estate for brands to get creative and boost their engagement. Instagram Reel ideas for fashion and retail brands. Push creative boundaries for your brand with these ideas: 1. Promote hot in-store items.

Branding 118

Branding Health Thought Leadership Fashion 118

Hootsuite

FEBRUARY 13, 2023

Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful. Here’s why. It happens every week.

Branding 145

Branding Automobile Fashion Copywriting 145

Digital Marketer

JULY 24, 2023

However, a recent development has the potential to reshape the company’s trajectory and revitalize its brand presence: the release of the much-anticipated Barbie movie. Overview of Mattel & the Barbie Brand Mattel is a globally recognized toy company that has been a pioneer in the industry for decades.

Branding 85

Branding Entertainment Transform Manufacturing 85

Hubspot Marketing

SEPTEMBER 21, 2023

This Is Not a T-Shirt: A Brand, a Culture, a Community–a Life in Streetwear by Bobby Hundreds Image Source In his memoir, Bobby Hundreds invites us into the behind-the-scenes journey of building his iconic and culture-shifting streetwear brand, The Hundreds. Average Rating : 4.8

Branding 103

Branding Transform Finance Fashion 103

Hubspot Marketing

OCTOBER 17, 2022

As we head toward the end of 2022, it’s time to look back at examples of brands that have successfully “newsjacked” a trend. In this article, we’ll cover some of the top trending topics of the year and the brands that took them on. Popeyes is one of the few brands that executed this newsjacking correctly (and legally).

Branding 113

Branding Fashion Advertising Advertisers 113

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. To get the most out of a potential brand partnership, consumer-facing brands should keep the following factors in mind.

Branding 52

Branding Millennials Finance Fashion 52