Marketing Insider Group

JULY 21, 2020

Recently, we looked at quotes from CMOs and influencers on the future of marketing. so you can plot the right marketing strategy for your team’s future. Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Now let’s look at some of the hard data.

Millennials 221

Millennials Whitepaper Transform Gen Z 221

Scoop.it!

JULY 20, 2023

These days, it’s not enough to just publish a ton of content aimed generally at your target audience. Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. There are a few different steps to doing this.

Customer loyalty 72

Customer loyalty Gen Z Customer Key Performance Indicator 72

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. According to research by Wyzowl, 8 6% of marketers already use video as a marketing tool, and 81% reported that videos had led to an immediate increase in sales. How do you engage customers in video marketing?

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

Hubspot Marketing

OCTOBER 24, 2022

By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research. Fostering relationships with your customers and increasing brand loyalty. Advertising your products or services.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Sprout Social

JUNE 17, 2021

Continue reading for seven stats that prove just how important social media marketing is for businesses of every shape and size. 55% of consumers learn about new brands on social. If your brand isn’t poised to capitalize on the growing networks, those consumers are most likely going to discover your competitors first.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. The rumors are true.). Drive leads and sales.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. But how do you start marketing to them? But how do you start marketing to them? Everything you need to know about Generation Z.

Gen Z 111

Gen Z Millennials User-Generated Marketing 111

Hubspot Marketing

APRIL 12, 2022

The top strategies media planners and content marketers charged with planning use are conducting market research to understand their target demographic and find the most effective channels to reach them, leveraging media planning templates, and running content audits. Market and Demographic Research.

Gen Z 105

Gen Z Market Research Millennials Content Marketing 105

Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. Similarly, 52% of UK media buyers’ clients are requesting that money be spent on in-game marketing compared to 33% in the US. Total mobile gaming sessions in February 2021, for example, outperformed January 2021 by 47%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Buffer Marketing

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Gen Z 104

Gen Z Branding Transform Food 104

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Scoop.it!

JUNE 9, 2022

Sharing personal stories about your brand is an excellent way to make your content relatable. Do some market research. Here are some videos to include in your content marketing strategy: Brand videos. Your audience will love to see the faces behind the brand. That’s called influencer marketing.

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Hootsuite

SEPTEMBER 21, 2021

This is even more so true for generation Z and millennials. 63% say they trust what influencers say about brands more than what brands say about themselves in their advertising. In fact, 74% of consumers say word of mouth is a key factor when it comes to making purchasing decisions.

Promotion 106

Promotion Customer loyalty Gen Z Customer Journey 106

Search Engine Land

JANUARY 3, 2023

After all, every brand has a story – and your About Us page helps you tell yours. In a Demand Gen survey, 55% of B2B buyers said content that tells a strong, resonating story is what would make them most likely to talk to sales. An About Us page isn’t just where you share the story of your brand. Brand transparency.

Gen Z 97

Gen Z Food Health Millennials 97

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. The Top B2B Lead Generation Strategies.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. That keeps the brand cohesive across marketing channels.

PR 74

PR Customer loyalty User-Generated Marketing 74