Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? There are many ways to segment audiences. What can I add?

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Hootsuite

JULY 8, 2019

An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. As with a crossover episode of two great shows (like the COPS episode of X-Files ), it adds excitement and novelty to your content calendar , and gives your brand a big boost in the process.

Gen Z 112

Gen Z Promotion Entertainment User-Generated 112

Hootsuite

JULY 25, 2023

Explain the marketing segments for [INSERT INDUSTRY]. Outline the potential opportunities within each segment and recommend which one we should target first. Write a thirty-second TikTok script for a healthy snack brand. The video script should be funny and appeal to a Gen Z audience.

Whitepaper 98

Whitepaper Gen Z Marketers Marketing 98

Customers.ai

OCTOBER 24, 2024

Regardless of how it’s phrased, understanding your website demographics is essential for creating more targeted and effective marketing campaigns. Why Website Demographics Matter for Campaigns Knowing who’s visiting your website isn’t just a cool bonus—it’s an absolute must for eommerce and DTC brands.

Gen Z 79

Gen Z eCommerce Analytics Direct Mail 79

Use Insider

APRIL 12, 2023

Complex omnichannel customer journeys ‘Customer journey’ refers to the path that takes a shopper from: Not knowing a product > Purchasing > Becoming a loyal customer It lays out all touchpoints that your customer may have with your brand before, during, and after the experience of that product. Purchase: “Yay, I just made an order!”

Customer Journey 52

Customer Journey Customer Gen Z Shoppers 52

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 137

Branding Fashion Gen Z Entertainment 137

Martech

NOVEMBER 11, 2024

The problem with generational labels We’re all familiar with the language of generations: Gen Alpha. And the often-forgotten Gen X. Familiar” might even be an understatement — references to generations, especially the coveted Gen Z, appear in nearly every marketing article. Millennials.

Gen Z 131

Gen Z Millennials Marketers Marketing 131