Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Here are a few tips to help you discover the right creator.

Branding 100

Branding Gen Z Fashion Food 100

Hubspot Marketing

SEPTEMBER 21, 2022

The term “ metaverse ” may have been coined back in 1992, but it could hold new and adventurous opportunities for both consumers and even brands that engage with them. Which of the seemingly infinite metaverses are worth including in your marketing strategy? And how can the metaverse help marketers navigate data privacy regulations?

Gen Z 121

Gen Z Millennials Branding User-Generated 121

Search Engine Land

FEBRUARY 9, 2024

For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. And, please, don’t take my word for it. Dig deeper.

Gen Z 123

Gen Z Transform Millennials SEO 123

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 97

Influencer Marketing Branding Gen Z Marketing 97

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all.

Branding 116

Branding Fashion Gen Z B2C 116

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 125

Gen Z Transform Marketing Marketers 125

Hubspot Marketing

APRIL 10, 2023

And is TikTok still just for Gen Z? But, the real story is how it's taken off with Gen Z. Due to BeReal's format , it also might not be the most welcoming channel or community for brands, as people join to see the "real" versions of their friends and aim to use the platform to amplify authenticity and human connection.

Gen Z 138

Gen Z Millennials User-Generated Branding 138

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. What's the reason for this pivot?

Gen Z 116

Gen Z Market Trends Millennials Marketing 116

TechWyse

MARCH 28, 2023

But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. But what does that have anything to do with marketing?

Gen Z 52

Gen Z Finance User-Generated Advertising 52

Search Engine Land

FEBRUARY 1, 2023

billion by the end of the year, it’s a great opportunity for brands to get in on some of that revenue. About 70% of Gen-Z age people who play games do so with the intention of just virtually “hanging out,” and not actually playing. If brands think of it as this isolated channel, they’re already behind the curve.

Gen Z 91

Gen Z Advertising Advertisers Branding 91

Hubspot Marketing

JANUARY 29, 2024

It can be hard to keep up, and I say this as a content creator and marketer whose job is to stay in tune with the latest happenings on social media. Authenticity It‘s well known that TikTok is one of the most popular apps among Gen Z. It’s also no secret that Gen Z consumers crave authenticity and relatability in their media.

Gen Z 102

Gen Z User-Generated Education Food 102

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 119

Gen Z Millennials Marketing Marketers 119

Calvyn Lee Blog

JANUARY 28, 2023

Where is marketing headed in 2023? We’ve studied algorithm updates, technological advances, and different social media feature releases to determine the marketing trends you need to be paying attention to for the coming year. However, setbacks like the limited availability of TikTok Shops still have some marketers holding back.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? Who are they?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Buffer Marketing

FEBRUARY 27, 2024

  As content creation continues to blossom into a viable, lucrative career path, so too do the networks of support that can help you level up — whether you’re an influencer, personal brand builder , or just looking to get your work out into the world.

Gen Z 92

Gen Z Branding Influencer Marketing Fashion 92

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 113

Social Media Marketing Gen Z Health Marketing 113

Hubspot Marketing

DECEMBER 11, 2023

Shaking off the dust of the past, we’re here to answer the most crucial question for you and your brand for the future: Which one should you use? Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. Advantages of X Wondering how X can benefit your brand?

Gen Z 93

Gen Z Branding Advertising Advertisers 93

Content Marketing Institute

FEBRUARY 11, 2020

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute. Just look at e.l.f. Learn the what, why, and how of TikTok.

B2C 128

B2C Gen Z Branding Place 128

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 134

Gen Z Content Marketing Marketing Marketers 134

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 83

Gen Z Millennials Inbound Marketing Entertainment 83

Hubspot Marketing

JULY 22, 2022

While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. Gen Z also favors unboxing videos more than any other generation. Retail Is Still Relevant, Especially for Older Generations.

Gen Z 97

Gen Z Product Millennials Retail 97

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. While Discord is a mystery for many right now, it’s becoming the de facto meeting place for a generation. In America, we recently had a Gen Z elected to Congress.

Gen Z 86

Gen Z Social Media Marketing User-Generated Education 86

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. Personalized marketing will increase ROI.

Market Trends 59

Market Trends Gen Z Millennials Marketing 59

Sprout Social

SEPTEMBER 3, 2020

Trying to wrap your head around Twitch marketing? Although Twitch is primarily associated with gaming, it’s quickly becoming the go-to place for livestreaming content at large. And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. What is Twitch, anyway?

Gen Z 134

Gen Z Branding Millennials Real Estate 134

Sprout Social

AUGUST 30, 2022

Gen Z, in particular, is opting to spend time in smaller, private online communities. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect—are you part of that “digital campfire?” It’s not a place for organic growth and awareness. A Discord server is a hub.

Gen Z 80

Gen Z Branding CMO Place 80

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform.

B2C 117

B2C Gen Z Marketing Marketers 117

Sprout Social

APRIL 22, 2021

Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. TikTok has 689 million monthly active users. billion active users across the globe.

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. After all, there's a fine line between being relatable and compromising your brand's integrity. But for B2B companies, the idea of getting playful on social media can be daunting.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. But ads are not the only way to do marketing on the platform. 54% of Gen Z snappers use the app weekly.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. Monetizing Content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Martech

APRIL 7, 2022

Brands are tip-toeing into immersive VR experiences, also known as the metaverse, through the gaming world. There are a wide range of options for brands to connect with the otherwise elusive gaming audience. The New York event showed marketers a crash course about the metaverse and how games are part of that. Image: IAB.

Gen Z 111

Gen Z Advertising Advertisers Marketing 111

TechWyse

JUNE 26, 2023

In fact, this June, we saw a number of live concerts, food festivals, exhibitions and performances taking place. But what about the marketing world? From Meta’s Performance 5 framework to Twitter Blue, here’s what happened this month in marketing. But there are also many other ways to have a fun time without getting drenched.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies).

Gen Z 114

Gen Z Transform Retail Entertainment 114

Businesses Grow

MAY 22, 2023

That’s the way it’s been for me about community-based marketing since I published Belonging to the Brand a few months ago. Kinship economy Last year, my friend Fabio Tambosi gave a presentation at my Uprising marketing retreat about what he called “The Kinship Economy.”

Gen Z 129

Gen Z Marketing Marketers Fashion 129