illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. 2 most important factor for US brand-side marketers when selecting an agency.” Price is the only factor above creativity, making it crucial for agencies and brands wanting to get ahead.

Retail 96

Retail Gen Z Market Trends Millennials 96

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. Retail or brands websites: 14% Reviews websites: 2% Social media: 2% But. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Why we care. Reviews and ratings.

Gen Z 91

Gen Z Product Millennials Shoppers 91

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 109

Gen Z Branding Millennials Transform 109

Hubspot Marketing

JULY 22, 2022

To jump to a broader side-by-side look at how all generations handle each stage of product discovery and purchases differently. Gen Z Overview (ages 18-24). Social media, YouTube ads, and internet search are the top ways Gen Z discover new products. Ads on streaming services beat cable TV for reaching Gen Z.

Gen Z 138

Gen Z Millennials Retail User-Generated 138

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. Millennials (survey respondents ages 24-39). Social media usage is on the up and up.

Gen Z 136

Gen Z Millennials User-Generated Entertainment 136

Hubspot Marketing

JULY 22, 2022

Among the most popular are searching the web, going to retail stores, TV ads, word of mouth, and online reviews. While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture.

Gen Z 106

Gen Z Product Millennials Retail 106

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. But is Snapchat the right platform for your brand? Sounds interesting!

Gen Z 72

Gen Z Millennials User-Generated Advertising 72

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Hubspot Marketing

DECEMBER 13, 2022

Which generation do you think is the hardest to reach with marketing content? Is it Gen Z , hiding out on TikTok and exploring virtual worlds like Roblox? Or Millennials who many other generations think are busy with "quiet quitting?". While the two generations above are incredibly unique, it's neither.

Gen Z 93

Gen Z Millennials Retail Marketing 93

Hubspot Marketing

MARCH 20, 2023

According to our Consumer Trends Survey, the most interesting and memorable content brands can share is funny content, relatable content, and content that reflects brand values. Relatable content 36% of consumers say relatable content is the second most interesting and memorable content brands can share on social media.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

JULY 25, 2022

For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. When it comes to millennials and Gen X, retail stores and searching the internet are two popular options for discovering new products.

Gen Z 128

Gen Z Millennials Retail Price 128

Search Engine Land

JULY 5, 2023

This is the latest evidence that Amazon is a platform that retail brands must pay attention to. But ultimately it comes down to whether TikTok is an effective platform for your brand. While TikTok intends to build a $20 billion ecommerce business , the U.S. won’t be a big factor yet – and may never be.

eCommerce 96

eCommerce Gen Z Shoppers Millennials 96

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 102

eCommerce Gen Z B2C Shoppers 102

Hubspot Marketing

AUGUST 15, 2022

Rather than going to a brand's online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger. Social media is Gen Z’s preferred channel for discovering new products.

Gen Z 102

Gen Z Millennials Shoppers Retail 102

Martech

SEPTEMBER 13, 2023

Just over one-third of consumers have reported cutting back their discretionary spending so far this year, which could result in retailers’ performance suffering in many categories leading up to the holiday season,” Gartner’s 2023 Holiday Marketing Guide for Retail says. Get MarTech! In your inbox.

Gen Z 108

Gen Z Shoppers Retail Price 108

Hubspot Marketing

JULY 26, 2023

In a business climate where VCs are pulling back investment from direct-to-consumer brands, this accomplishment is quite the feat for a four-year-old business. The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. With over 5.2

Gen Z 89

Gen Z Millennials Law User-Generated 89

Sprout Social

APRIL 21, 2020

And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. Lyst used Good On You ratings to define what makes a sustainable brand. But with the movement so broad and ill-defined, it was only a matter of time before brands leveraged sustainability for all the wrong reasons.

Retail 100

Retail Gen Z Fashion Millennials 100

Power Digital Marketing

NOVEMBER 30, 2022

With more than 1 million brick-and-mortar stores in the US alone and innumerable storefronts cropping up online – standing out from the crowd isn’t just for retailers. Even so, the marketing tactics that work for digital-only brands won’t necessarily propel retailers forward. What makes retail marketing unique? .

Retail 52

Retail Gen Z Marketing Marketers 52

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 100

Gen Z SEO Real Estate Millennials 100

Sprout Social

JUNE 28, 2021

Recent data tells us 78% of consumers will buy from a brand after a positive experience on social. Someone browsing on social had to navigate to a brand’s website or go to their store, adding another step and more friction in the buyer journey—and increasing the risk of losing that sale.

Gen Z 106

Gen Z Transform Millennials Shipping 106

Econsultancy

FEBRUARY 18, 2022

The majority of consumers will put other attributes such as value or convenience before a brand’s impact on the community. Let’s look at some values-driven brands and their marketing. Aerie generates organic engagement with themes of self-empowerment on social. Brand Purpose Best Practice Guide.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. Fantastic Furniture is an Australian retailer that’s a favorite for furniture and bedding.

Gen Z 110

Gen Z Transform Retail Entertainment 110

Marketing Insider Group

AUGUST 5, 2020

Generation Z Will Influence Marketing More than Millennials. The marketing industry has been obsessed with Millennials for the past two decades. In fact, a Google search currently yields around 129 million results for the search term “millennials”, compared to only around 7.2 Source: [link].

Millennials 129

Millennials Gen Z Retail Marketing 129

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. It’s emerging as a platform for branding and e-commerce. But is the platform cutout for your brand?

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 142

Branding Gen Z Millennials Promotion 142

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Neil Patel

SEPTEMBER 21, 2021

BNPL helps online retailers attract customers and increase revenue, which is why business leaders are taking note. For example, a recent IPSOS study found consumers are 54 percent more likely to purchase from online retailers that offer PayPal, and a recent Morning Consult survey found PayPal is the #2 trusted brand in the world.

Gen Z 134

Gen Z Customer eCommerce Retail 134

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. So much so that the brand is reportedly planning to build its own U.S. That’s because 63% of Gen Z use TikTok on a daily basis. fulfillment centers. 3 reasons why your business should be on TikTok.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Marketing Insider Group

JULY 21, 2020

Millennials Will Not Compose 75% of the Future Workforce. Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. Certainly, millennials will become a driving force in tomorrow’s workplace. totaled $58.6

Millennials 215

Millennials Whitepaper Transform Gen Z 215

Search Engine Land

JANUARY 29, 2024

Brands that embrace an expanded search universe and execute integrated multi-platform strategies will gain a competitive edge. A search universe analysis is a strategic audit designed to unravel the roles various platforms play in a search journey, while thoroughly looking at your brand, the overall industry, and your main competitors.

Gen Z 113

Gen Z User-Generated SEO Millennials 113

Businesses Grow

OCTOBER 10, 2022

Retail worker. The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. In 1920, almost nobody could follow a career path as a “creator.” Textile worker.

Gen Z 128

Gen Z Transform Millennials Entertainment 128

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Neil Patel

FEBRUARY 11, 2021

Pop-up shops are a fantastic opportunity for brands, both big and small, to connect with customers and drive sales. Not only do pop-up shops offer a novel experience, but they also create excitement about your brand that lasts well after your pop-up is gone. Pop-up shops are limited-time-only retail stores. billion brand.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Many Chat

JULY 13, 2022

In fact, a massive 500 million Instagram users view Stories every day, with a quarter of Gen Z and Millennials relying on them to discover products and services. Story Highlights contribute to your Instagram brand identity and profile aesthetic. How to take advantage of Instagram Story Highlights.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. Instagram general demographics. Instagram users run the income gamut, from hourly retail employees to Fortune 100 CEOs. But that’s a little easier said than done. 75,000+: 42%.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142