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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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Strategic brand collaborations: Finding successful partnerships

Sprout Social

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? For example, e.l.f.

Branding 107
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Nostalgia Marketing: Statistics, Benefits, and Examples

Spiralytics

Human beings are known to be “rational” or “logical” beings, but that is not the case when it comes to marketing. For many years, brands and marketers have used marketing tactics to pull their target audiences by the heartstrings by creating sappy and sentimental pieces of advertisement and product re-introductions.

Gen Z 105
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Niche blogging in the new Google reality: 5 strategies to thrive or die

Search Engine Land

Bloggers can get ahead by understanding how the Facebook algorithm works and then creating a content marketing strategy to exploit it. If your target market is between 18 and 34 , Instagram is still your top choice for marketing. Do that and Gen Z and millennials will come beating down the door of your blog.

Gen Z 124
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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. What is Ecommerce Social Media Marketing? If you’re one of them, we’ve got you covered.

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145
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185 TikTok Captions That Actually Work

Hootsuite

If you’re posting on behalf of a lifestyle brand, this list is for you. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. Many of them could also work for beauty or fashion brands. First, you should know the basics about your target market : Where do they live?

Gen Z 107