Hubspot Marketing

AUGUST 15, 2022

Rather than going to a brand's online retail store or Facebook/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger. 1 in 4 people age 18-24 have used social media DMs for customer service in the past three months.

Gen Z 102

Gen Z Millennials Shoppers Retail 102

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Listen in on conversations about your brand. Build a community.

Branding 101

Branding Gen Z Retail User-Generated 101

TechWyse

JUNE 26, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures. In recent years, social media has quickly become a powerful tool in the marketing world.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. One thing is for certain: social commerce is here to stay. What is social commerce? trillion by 2025.

Customer 129

Customer Transform Gen Z Retail 129

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. In fact, the addictive video platform has carved out a whole new niche in the social selling market.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 121

Gen Z Influencer Marketing Social Media Marketing Finance 121

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%).

Gen Z 127

Gen Z eCommerce Fashion Retail 127

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Digital Marketer

OCTOBER 31, 2022

Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. In fact, Email Marketing is the single best way to market your brand or business, increase revenue, and cash in on more conversions. Your Nonexistent Personal Brand is SCARY.

Gen Z 78

Gen Z Email Marketing Retail Marketing 78

Hubspot Marketing

APRIL 11, 2022

Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. Image Source. Let's be honest. TikTokers are 1.4x

Gen Z 117

Gen Z Transform Entertainment Customer Journey 117

Use Insider

JANUARY 17, 2024

Our omnichannel marketing platform empowers beauty brands with data-driven personalization and AI-powered segmentation to create engaging, conversion-driving customer journeys tailored to each beauty customer. This makes word of mouth and social media marketing crucial in this market.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. Where Can You Run Social Media Ads?

Advertising 97

Advertising Advertisers Gen Z Social Media Marketing 97

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 143

Gen Z eCommerce Shoppers Millennials 143

Hootsuite

JULY 19, 2023

Instagram Much like Facebook, you can use Instagram to show off both your job postings and aspects of your company culture and brand. Instagram’s also a great place to connect with potential candidates, especially if you’re looking to hire Gen Z, who apparently prefer Instagram. Take Hootsuite Labs, for example.

Gen Z 75

Gen Z Copywriting Social Media Marketing Fashion 75

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Generate custom, branded visuals.

Social Media Marketing 135

Social Media Marketing Gen Z User-Generated Marketing 135

Hootsuite

JULY 4, 2022

You’re probably already managing several social media platforms for your brand. Is there an opportunity for you to do something different with your brand voice or style? Does TikTok and the opportunities it provides align with my social media goals? TikTok isn’t just for consumer brands, either: 13.9%

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Many companies prioritize customer service.

Management 116

Management Gen Z CRM Shipping 116

Sprout Social

MAY 8, 2023

Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce?

Entertainment 104

Entertainment Gen Z Education Food 104

Dana Nicole

FEBRUARY 1, 2021

Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. With different options to choose from, you can tailor your brand’s experience through your Instagram account. But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. Brands on Facebook.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

SEPTEMBER 3, 2020

However, we did manage to hit the mark on several of our top social trends predictions for 2020: Brand purpose and employee activism: why taking a stand has worked for some brands—but not others. New digital divides in key demographics, a shift towards performance marketing tactics. Is brand purpose a buzzword?

CMO 145

CMO User-Generated Gen Z eCommerce 145

Exposure Ninja

JULY 13, 2022

SHEIN’s Social Media Strategy. In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN is an online fast fashion retailer, founded in 2008 by Chris Xu. The History of SHEIN.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Advertising. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

SEPTEMBER 9, 2020

Types of social media ads. Advertising on social is a hyper-direct way to reach the audience you want. You can target brand new customers or returning ones. All the major social networks offer advertising options. Try looking at which social networks perform well organically for your brand.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Exposure Ninja

OCTOBER 2, 2023

Print Marketing Examples Print marketing refers to any marketing material that’s printed. This includes: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Let’s start by taking a look at a billboard campaign.

PR 52

PR Marketing Marketers Promotion 52

Marketing Insider Group

OCTOBER 25, 2021

However, there’s also a pushback against the increased digitization and automation of interactions between brands and consumers, and a desire to make marketing more human again. While technologies such as AI and data-driven marketing continue to grow, the overarching focus will be on people, not technology. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. NotifyVisitors) Marketers utilizing buyer personas achieve 73% higher conversion rates.

Digital Marketing 81

Digital Marketing Marketing Strategy Shoppers User-Generated 81

Sprout Social

NOVEMBER 21, 2022

From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. Of the 135 million monthly users visiting the microblog site , 48% are Gen Z. According to Sprout Social’s Listening Tool, between October 4, 2022 and November 17, 2022, there were over a million Tweets about Tumblr.

Gen Z 103

Gen Z Marketing Marketers Retail 103

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? Welcome to the ultimate list of 200+ social media statistics that’ll make your jaw drop. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Sprout Social

NOVEMBER 7, 2022

While the great decoration debate continues online, there’s no question that holiday marketing is beginning sooner than ever. About 63% of marketers we polled revealed their brand’s holiday content has moved earlier in the calendar over the past two years. Experts predict total retail sales will hit a record high in 2022.

Gen Z 113

Gen Z Retail Marketing Marketers 113

Sprout Social

FEBRUARY 24, 2020

But with 500 million active users worldwide , and rapidly growing, TikTok holds the keys to success for influencers and brands alike. So in a culture saturated with 15-second dance challenges and esoteric comedy, how can the world’s most beloved brands find their footing and make their presence in the space move the needle?

Branding 121

Branding Gen Z Fashion Energy 121

SocialPilot

APRIL 13, 2024

With billions of users actively engaging on social media, businesses have unprecedented potential to reach and connect with their target audiences. A key advantage of social media marketing is targeting specific audience segments. Now, here’s a great feature: Social media analytics. The result?

Health 96

Health Gen Z User-Generated Customer loyalty 96