TechWyse

JUNE 26, 2023

ICSC: 85% of Gen Z says social media impacts purchase decisions Source: Shutterstock Long gone are the days when social media was just used to poke your friends or send your grandma holiday pictures. Eighty-five percent of men and 86% of women said social media affects their buying decisions.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. That’s because 63% of Gen Z use TikTok on a daily basis. Boom: conversion rates through the roof!

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Econsultancy

DECEMBER 6, 2021

This figure is up from an average 2 billion searches per month in 2016 – or a 150% increase –  according to Social Media Today. However, more and more users are becoming cynical about the way in which content is served to them on social platforms. Social Quarterly: Q4 2021.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

APRIL 25, 2022

Through our own surveys, we found that 65% of social media marketers who leverage TikTok plan on increasing their investment in 2022. Leveraging TikTok Influencer Marketing. If you’re a marketer looking to start leveraging the app , or increase your investment, a great way to do so is via influencer marketing. #fyp.

Gen Z 111

Gen Z Influencer Marketing Social Media Marketing Finance 111

Hubspot Marketing

JULY 18, 2022

Shopping on social media has become increasingly popular over the past few years. In fact, 57% of consumers report social media as their preferred method for discovering new products — over television ads (56%), YouTube ads (49%), and retail stores (42%), and only surpassed by "searching on the internet" (58%).

Gen Z 117

Gen Z eCommerce Fashion Retail 117

Digital Marketer

OCTOBER 31, 2022

Even if you have to hire Gen Z to run your business’ TikTok (speaking of scary), your company NEEDS to be on TikTok. Source: Bluecore) People aged 35-44 were most likely to partake in Black Friday (Source: Finder) Less than 50% of retailers offered sitewide Black Friday discounts in 2021. DOWNLOAD: The TikTok Ad Set Up Guide.

Gen Z 78

Gen Z Email Marketing Retail Marketing 78

Hubspot Marketing

APRIL 11, 2022

Putting together a whole strategy for each social platform, monitoring the results, and optimizing performance is a lot of work. And brands have been hesitant to adopt TikTok into their existing social strategy. TikTok is revolutionizing the social media marketing landscape through its infinite loop buyer's journey.

Gen Z 107

Gen Z Transform Entertainment Customer Journey 107

Use Insider

JANUARY 17, 2024

And remember, if you want to learn more about personalized omnichannel marketing, then download our ebook: The ultimate digital growth guide for beauty and cosmetics marketers. Strategy 1: Increase product discovery Gen-Z are used to TikTok, Reels, and Instagram Stories—and InStory is Insider’s answer to all three.

Shoppers 52

Shoppers Gen Z eBook eCommerce 52

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 102

Gen Z Millennials User-Generated Marketing 102

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. Pinterest : Ideal for lifestyle and retail, drives high purchase intent.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Hubspot Marketing

MARCH 8, 2021

And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and services online , social media platforms -- such as Facebook, Instagram, and WhatsApp --began rolling out ecommerce tools to help businesses sell more items directly from their social pages.

Gen Z 144

Gen Z eCommerce Shoppers Millennials 144

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Dig deeper: 6 ways to use generative AI for your marketing 2.

Social Media Marketing 137

Social Media Marketing Gen Z User-Generated Marketing 137

Spiralytics

APRIL 12, 2023

Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. It can be used effectively in any industry, from retail stores to SaaS and everything in between. This brand collaborated with Gen-Z influencers to reach their target audience who are in their mid-age.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. an easy set up so you start seeing results fast).

Management 118

Management Gen Z CRM Shipping 118

Hootsuite

JULY 4, 2022

Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Hopefully we’ve convinced you of the value TikTok can bring to your business’s social media strategy. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Sprout Social

MAY 8, 2023

Consumer goods social media resources Solutions for Social Commerce How to master social media for retail and win more customers What is social commerce? The best times to post on TikTok for education and schools are generally Wednesdays at 7 a.m. which would still be ideal times to post.

Entertainment 105

Entertainment Gen Z Education Food 105

Dana Nicole

FEBRUARY 1, 2021

Gen Z’s spend more per transaction compared to Millennials and average more transactions. Although younger, Gen Z is a powerful and profitable segment. Whether or not you begin to focus your social media marketing efforts will largely depend on your goals! But is that a good thing?

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Exposure Ninja

JULY 13, 2022

In each section we’ll explain how you can replicate SHEIN’s marketing strategy for your own brand, even if you’re not a fashion retailer. SHEIN is an online fast fashion retailer, founded in 2008 by Chris Xu. The company also purchased Romwe, another Chinese eCommerce retailer. The History of SHEIN.

Digital Marketing 52

Digital Marketing Marketing Strategy Fashion Shipping 52

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Advertising. Customer experience. Workplace impact.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Hootsuite

JULY 27, 2022

The rise of social media and chat apps as sales and customer care channels is changing the way people buy from and interact with brands—and transforming the retail sector as we know it. One thing is for certain: social commerce is here to stay. trillion by 2025. Deliver 5-star customer experiences — at scale.

Customer 128

Customer Transform Gen Z Retail 128

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. Standing out in a sea of organic and paid Facebook content is tough.

Branding 100

Branding Gen Z Retail User-Generated 100

Marketing Insider Group

FEBRUARY 5, 2024

(Engati) 76% of social media users have bought items they saw on social platforms. Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) By 2026, the Ecommerce market is expected to total over $8.1

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Gen Z Will Continue to Influence Marketing More Than Millennials. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Exposure Ninja

OCTOBER 2, 2023

Social Media Marketing Examples Social media can be used in a variety of ways to promote your business. Here are examples from some of the top social media platforms. Instagram Marketing Examples Instagram is a popular social media app that began as a photo-sharing platform.

PR 52

PR Marketing Marketers Promotion 52

Sprout Social

NOVEMBER 21, 2022

From 2007 to the late 2010s, Tumblr had a lock on the alternative social media market. Of the 135 million monthly users visiting the microblog site , 48% are Gen Z. It’s hard to imagine retail products for most social media platforms. welcome back ?? tumblr: your favorite liminal space [link].

Gen Z 105

Gen Z Marketing Marketers Retail 105

Hootsuite

SEPTEMBER 3, 2020

TikTok is bringing back the fun elements that made social media so addictive in the first place. However, if Generation Z isn’t your target audience, TikTok may not be relevant to your brand right now— 69% of TikTok users are 16-24 years old, and 60% reside in China. Sources: Hollister TikTok and #InMyAEJeans TikTok.

CMO 144

CMO User-Generated Gen Z eCommerce 144

SocialPilot

JANUARY 16, 2024

GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Sprout Social

NOVEMBER 7, 2022

Experts predict total retail sales will hit a record high in 2022. To make the most of the holiday season buzz, brands need to stand out in a competitive market with a strong omnichannel strategy. Gen Z uses TikTok as their preferred search engine. Read our complete guide to social media marketing.

Gen Z 114

Gen Z Retail Marketing Marketers 114

Hootsuite

JULY 19, 2023

Instagram’s also a great place to connect with potential candidates, especially if you’re looking to hire Gen Z, who apparently prefer Instagram. If you want to execute your social media recruiting on cheat code, use Hootsuite. You can do all of your social recruiting in one place using Hootsuite.

Gen Z 75

Gen Z Copywriting Social Media Marketing Fashion 75

SocialPilot

APRIL 13, 2024

With billions of users actively engaging on social media, businesses have unprecedented potential to reach and connect with their target audiences. A key advantage of social media marketing is targeting specific audience segments.

Health 93

Health Gen Z User-Generated Customer loyalty 93

Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. 75% of people on Pinterest are “very interested” in new products (compared to 55% of users on other social platforms). Brands on Pinterest.

Gen Z 145

Gen Z User-Generated Marketing Marketers 145

Hootsuite

SEPTEMBER 9, 2020

Pro tip: Collection ads work especially well for retail and travel brands. Plenty of Generation Z and Gen Xers also use the platform. It’s the perfect fit for a retail brand. Think of it as your digital storefront, or an instant peek into your catalog. Source: Facebook. Messenger ads. Consideration. Conversion.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Sprout Social

FEBRUARY 24, 2020

Social is an environment with a formula—share curated content, create a personal brand, amass a following, reach influencer nirvana. Don’t let its Gen Z sensibilities deter you—TikTok democratizes content more than any other social platform. Leading the charge for brands was beauty retailer e.l.f.

Branding 122

Branding Gen Z Fashion Energy 122