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How to Target Generation X Through Paid Ads

Neil Patel

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What brands does Generation X like right now?

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How to Create Inclusive Content for Everyone

Neil Patel

You significantly widen your target markets by opening the door to previously marginalized communities. At the same time, it raises the profile of your brand with everyone. Millennials are even more loyal to inclusive brands. Finally, creating inclusive content demonstrates your brand’s commitment to change.

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How to edge out your competition with market research

Sprout Social

So much of modern marketing is about taking action and chasing immediate results. But consider that the majority of consumers today feel that brands don’t understand them. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Up-and-coming brands.

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185 TikTok Captions That Actually Work

Hootsuite

If you’re posting on behalf of a lifestyle brand, this list is for you. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. Many of them could also work for beauty or fashion brands. In sickness and in health. Get more engagement. Get on the For You Page.

Gen Z 106
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Are Personas Just a Nicer Word for Stereotypes?

Content Marketing Institute

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. presidential election, and NASCAR dads, which became a target audience in the 2004 elections, are closer to personas, though too thinly described. And millennials? Click To Tweet. Get the facts.

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Your Social Media Content Calendar and Ideas List for Every Official (and Non-Official) Holiday of 2024

Buffer Marketing

or global audience, but if your target market is based in a specific country or region, I’d recommend supplementing this list with local national holidays, too.  However, if there’s one that specifically applies to your niche as a creator or brand, it could be worth tapping into! 

Fashion 117
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What is Psychometric Profiling for Marketing?

Neil Patel

Once you know what drives people, you can devise highly effective and targeted marketing campaigns. The data you need to profile your customers and improve your marketing outreach? All of this is data you can use to understand your customers better and discover which marketing strategies they’ll respond to best.

Marketing 133