Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Here's what brands and companies need to know about this next generation of consumers. That's because millennial parents are extremely conscious of the products they use. "As Who is Gen Alpha? What is Gen Alpha Like?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Neil Patel

FEBRUARY 23, 2021

Millennials taught us new ways of viewing our socio-political world. Most of their parents are Millennials. Similarly, we can expect Gen Alpha to reject traditional forms of marketing , much like their Millennial parents did not long ago. Brands doing this incorrectly risk losing their rising audience.

Millennials 128

Millennials Health Education Gen Z 128

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 97

Branding Millennials Entertainment Transform 97

Hubspot Marketing

JULY 30, 2023

Making good content isn’t even half the battle for brands today. Brands with an engaged social media community will win audiences. Currently, 47% of social media marketers say their brand sells directly within social media apps. Consumers slide into brands’ DMs for customer service. So, how’s it going so far?

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Martech

APRIL 19, 2022

63% say they are concerned about data privacy when gaming, which is a bit lower than Millennials (66%) and Gen X (70%). These are also positive associations for brands if they participate. It’s good news for brands that there is an entry point with gamers who don’t watch a lot of TV or use other traditional media. The result?

Gen Z 108

Gen Z Millennials Health Branding 108

Neil Patel

MARCH 25, 2021

In fact, direct-to-consumer (DTC) pet brands have exploded in popularity: Over five years, the online pet product sellers saw a compound annual growth rate of 24 percent. Paid ads on search and social let you bid on relevant keywords to hyper-target an audience that perfectly fits your brand. 9 Ways to Target Pet Owners Using Paid Ads.

Millennials 129

Millennials Food Shoppers Health 129

Martech

JANUARY 4, 2023

A consultant who helps businesses with brand building and marketing strategy, Dave’s passion project is Exit Five, a private, online community for B2B marketers with more than 3,000 members. Before that he was CMO of Privy — “#1 reviewed app for sales in the Shopify App Store,” and before that chief brand officer at Drift. followers).

CMO 122

CMO Millennials Marketing Marketers 122

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March. And more people began chiming in.

Branding 112

Branding Transform Gen Z Entertainment 112

Neil Patel

DECEMBER 28, 2021

While a blog post about the permanence of the cottagecore aesthetic might be popular, this topic may not align with your brand. This part of the Search Trends report breaks down searches by different topics, including: culture economy entertainment environment health and wellness news and events philanthropy representation sports.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. Millennials ranked Instagram as their favorite social media app in 2022. Source ) Brand Adoption 32.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Click To Tweet.

Gen Z 106

Gen Z Content Marketing Health Millennials 106

Hubspot Marketing

NOVEMBER 17, 2020

Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z.

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. There are about 65 million Generation X, and they outspend millennials by 41 percent and baby boomers by 18 percent. What brands does Generation X like right now? What is Unique About Generation X?

Millennials 127

Millennials User-Generated Shoppers Transform 127

Moz

MARCH 30, 2020

As we’ve all heard, it’s best not to travel at all, but perhaps your brand can offer some clarity in this regard and offer alternatives. Can your brand offer anything by way of motivation or tools for focus and efficiency? What can your brand provide? Can your brand teach them anything? Virtual travel. Entertainment.

Health 95

Health Entertainment Finance Millennials 95

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands. Healthcare IT News Australia. Beyond Silence.

Content Marketing 75

Content Marketing Health Millennials Entertainment 75

Sprout Social

MAY 21, 2019

With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand? 50% of millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. This last one is a biggie. They expect to do business through digital channels. They expect to buy for their companies on their mobile phones.

Gen Z 119

Gen Z Pharmaceutical Customer Acquisition Marketing 119

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Sprout Social

JUNE 22, 2021

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? Consumers’ social platform preferences vary based on factors like age, interest and gender, and even then there’s no guarantee the platform of their choice is where they like to engage with brands.

Customer 117

Customer Gen Z User-Generated Health 117

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. Renowned charity Women’s Aid has released a brand-new campaign called Spot The Abuse.

Gen Z 52

Gen Z Health Retail Millennials 52

Marketing Insider Group

NOVEMBER 21, 2022

Brands must focus on highly personalized events and forging personal connections with attendees. As consumers demand brands to develop more sustainable practices, they will also expect events to be planned in a way that will have a minimal environmental impact. And remember – your event is a representation of your brand as a whole.

Event Marketing 112

Event Marketing Food Millennials Health 112

Neil Patel

DECEMBER 21, 2021

At the same time, it raises the profile of your brand with everyone. Millennials are even more loyal to inclusive brands. Seventy percent of them will choose a brand that demonstrates inclusion in its marketing efforts. Finally, creating inclusive content demonstrates your brand’s commitment to change.

Millennials 132

Millennials Health Advertising Advertisers 132

Sachs Marketing Group

JULY 11, 2023

On the other hand, a tech startup offering a fitness tracking app might target health-conscious millennials who are tech-savvy, follow fitness influencers on social media, and prefer to exercise outside the gym. It drives traffic, builds brand awareness, educates customers, nurtures leads, and converts prospects into buyers.

Digital Marketing 65

Digital Marketing Marketing Strategy Whitepaper Marketing 65

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. However, you don’t necessarily have to create brand-related memes.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Neil Patel

APRIL 20, 2021

Public speaking is another way to establish your personal brand and build a loyal following. Instead, it also sells itself as a brand. No matter what product you’re offering for sale, do your best to connect with and communicate your core brand values to your prospects. You Have to Sell Yourself Before You Can Sell Your Product.

Millennials 137

Millennials User-Generated Education Advertising 137

Martech

NOVEMBER 29, 2021

The assessments, branded for the company which is recruiting, consist of pre-recorded questions designed to measure for skills and behaviors scientifically correlated with success in the open role. “I’m a Black millennial woman and my expertise lies in engineering and tech. or having a certain number of years of experience.

Health 102

Health Millennials Finance Entertainment 102

DIY Marketers

MAY 15, 2022

MillennialTalk focuses on discussing the latest trends with millennials. WinnieSun helps people learn how to invest and build health and mental wellness. Hosted by @MordyOberstein , the head of branding @Wix. #DigiBlogChat is a chat for digital and social media enthusiasts. It covers blogging, social media, and web design tips.

Manufacturing 52

Manufacturing Millennials Social Media Marketing Health 52

Neil Patel

SEPTEMBER 13, 2021

Additionally, it examines the effects of social media on people’s mental health and how it affects society as a whole. It captures how Billy McFarland’s vision for his company, Fyre Media, was not only to promote musicians but to put on a new kind of luxury concert experience for millennials who were bored with Coachella and other festivals.

Transform 136

Transform Marketing Marketers Millennials 136

Power Digital Marketing

JANUARY 19, 2023

Whatever the query, millennials and older generations have long relied on search engines like Google and Bing for information on practically everything. 1 In other words, brands that want to reach younger audiences need to learn how to advertise on TikTok. Brands looking to “hack” the social platform can do so with relative ease.

Gen Z 52

Gen Z SEO Affiliate Marketing User-Generated 52

Econsultancy

DECEMBER 6, 2021

As remote work and business continues, it is evident B2B brands are investing in Instagram and other (perhaps typically neglected) social platforms to connect with their employees and potential customers in new and creative ways. Marketing spend across other channels jumped in this year in comparison to 2020’s recordings.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

NOVEMBER 21, 2019

But consider that the majority of consumers today feel that brands don’t understand them. Taking time out of your schedule to conduct research might seem like a drag but doing so is crucial for your brand health. Figure out how to position your brand. Up-and-coming brands. Fresh products. New marketing tools.

Market Research 97

Market Research Gen Z Price B2C 97

Content Marketing Institute

APRIL 10, 2018

And don’t forget the millennials – young adults who are entitled and lazy, live on their phones, and were raised by helicopter parents. And millennials? A poorly constructed persona can seem a lot like a stereotype, such as all millennials want information delivered via mobile devices,” says Kevin Smith of Kevin W.

Millennials 108

Millennials Inbound Marketing PR Health 108

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. By appealing to a consumers' funny bone, you’re able to engage with them and help them remember your brand. It's all about brand awareness.

Advertising 117

Advertising Advertisers Food Gen Z 117

Hootsuite

DECEMBER 13, 2022

If you’re posting on behalf of a lifestyle brand, this list is for you. Pair these cool captions for TikTok with glamour shots of your products or service that embody your brand’s aesthetic. Many of them could also work for beauty or fashion brands. In sickness and in health. What are my brand’s values?

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

Duct Tape Marketing

MARCH 4, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. Whereas I might go, ah, this is clunky, but they’re a good brand. And what I would say is that all of us are becoming millennials. Back to Podcast. Transcript.

Customer 68

Customer Millennials Transform User-Generated 68

Marketing Insider Group

NOVEMBER 12, 2019

Brands must focus on highly personalized events and forging a personal connection with attendees. As consumers demand brands to develop more sustainable practices, they will also expect events to be planned in a way that will have a minimal environmental impact. And remember – your event is a representation of your brand as a whole.

Millennials 101

Millennials Event Marketing Food Health 101