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Digital Transformation In Banking and Financial Services

Bannerflow

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In recent years, there’s also been more competition from players outside the traditional industry model, plus a surge in fintech companies across the globe.

Transform 104
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How to strategically use social media to drive a digital transformation

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As we enter a post-pandemic world, digital transformation is high on the agenda of many businesses. Within that new landscape is the need to seamlessly integrate a social media strategy and ensure it is leveraged as part of the wider digital transformation drive. But how do you build a strategy that drives digital transformation?

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Evolving your Brand Effectively with the Power of In-House

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Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Not all organisations currently operate fully in-house.

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Becoming a world-class PPC ad buyer: 8 key lessons

Search Engine Land

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Use this insight and start thinking differently about traffic or how to combat ways ad platforms can set you up to lose money. Nature is a great place for optimization inspiration.

Finance 108
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How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

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The 5 Step Guide to Creative Marketing and its Importance

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A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How to measure creative marketing efforts. What is creative?

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A Guide to Data-Driven Marketing and Big Data Marketing

Bannerflow

In this guide to data-driven marketing, we hope to highlight what this term actually means for your digital brand and showcase how you could benefit from working with big data. In turn, these insights can transform customer experiences and translate into a greater return on investment (ROI). Why is data-driven marketing needed?