article thumbnail

Evolving your Brand Effectively with the Power of In-House

Bannerflow

Relying on external agencies to push your brand forward has been the norm for many companies for many years. The five keys to evolving your brand with the power of In-house marketing. In-depth product and brand understanding. In-depth brand and product understanding. Not all organisations currently operate fully in-house.

article thumbnail

5 display advertising trends your retail brand needs to know

Bannerflow

Taking place on the second Monday of December, Green Monday is a key date for people realising how close Christmas is. Make sure your branding is clear with the name of the specific day you’re taking part in. Want to learn more insights? Shopping day uplift fell from 50% to 21%, 2019/2020 respectively. Green Monday.

Retail 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

article thumbnail

Becoming a world-class PPC ad buyer: 8 key lessons

Search Engine Land

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Use this insight and start thinking differently about traffic or how to combat ways ad platforms can set you up to lose money. Nature is a great place for optimization inspiration.

Finance 106
article thumbnail

LinkedIn SEO: How to Optimize Your Account in 2024

Buffer Marketing

Posting SEO-driven content also positions your brand as an industry leader, reinforcing authority and trustworthiness. Long-form articles, short-form posts, and even a well-placed comment can give you visibility. ” Finally, maintain a consistent brand voice and visual identity.

SEO 101
article thumbnail

From Zero to Hero: A Beginner’s Guide to Making Money as a Blogger

Jeff Bullas

And a blog can build that social proof and credibility, your personal brand and online credibility in several ways: It demonstrates your expertise: By consistently creating and sharing valuable content, you can establish yourself as an authority in your field. That’s called “social proof”.

Fashion 230
article thumbnail

B2B Marketing 2024: Essential Trends for Marketers

Rock Content

Staying on top of B2B marketing trends is essential for any successful brand or company today. Do you risk missing out, choose to scramble to make those changes, or build upon or adapt to what you already have in place? Methods that brands are currently employing in this realm include: Engaging in storytelling on digital platforms.