Search Engine Land

FEBRUARY 29, 2024

This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. When you discipline yourself to do this every month, rain or shine, over the years, your ability to produce brand-new, never-tried-before ideas will get easier and easier.

Finance 106

Finance Transform Industry Insights Retail 106

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Bannerflow

APRIL 22, 2021

In this guide to data-driven marketing, we hope to highlight what this term actually means for your digital brand and showcase how you could benefit from working with big data. In turn, these insights can transform customer experiences and translate into a greater return on investment (ROI). Why is data-driven marketing needed?

Transform 84

Transform Marketing Marketers Analytics 84

Bannerflow

APRIL 15, 2021

A creative approach is now essential in marketing and has become increasingly prominent across numerous, if not all, industries. For any brand, standing out from the competition can be imperative and that’s where creative digital and content marketing can play a huge role. How to measure creative marketing efforts. What is creative?

Transform 98

Transform Key Performance Indicator Marketing Marketers 98

Set Up

APRIL 9, 2024

Networking Opportunities: Working with various clients, media and ad tech vendors, and industry professionals expands a marketer’s network significantly. These connections can be invaluable for career growth, future opportunities, and industry insight. Let's shape the future of marketing together!

Transform 59

Transform Marketing Marketers CMO 59

Rock Content

OCTOBER 10, 2023

Just like any other brand, mobile apps also need their websites optimized in order to be found and trusted by users. Next, let’s explore how mobile app brands can leverage SEO and ASO to improve brand visibility and authority , and ultimately increase downloads and purchases. What is App Store Optimization (ASO)?

SEO 52

SEO Transform User-Generated Copywriting 52

Bannerflow

JANUARY 28, 2021

2020 proved to be an extraordinary year for brands and the world alike – mainly for all the wrong reasons. However, like its people, European marketing remains resilient, with teams and brands adjusting, and in some cases flourishing under their new locked-down reality. No one size fits all.

Transform 98

Transform Branding Digital Marketing Industry Insights 98

Bannerflow

FEBRUARY 10, 2021

It’s no secret that COVID-19 has accelerated the adoption of digital transformation technologies across many, if not all, industries. This can be hard to achieve in practice if you don’t have a strategy for digital transformation within a workable framework for your particular business. Digital transformation tools.

Transform 80

Transform Customer loyalty Advertising Advertisers 80

Hubspot Marketing

MARCH 21, 2024

Author of Sticky Branding Jeremy Miller says, “Only 3% of your prospects are ready to buy now.” Instead of considering them lost opportunities, a better strategy is to build brand awareness with SEO content. AFT Construction is one brand that milks its SEO content to build brand awareness. Educate your audience.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Bannerflow

MAY 18, 2021

When we spoke to travel brand Lonely Planet about how they use display advertising, they noted that imagery is the most integral feature of any travel display ad (along with a short CTA (call to action)). For many travel brands in the UK, the traffic light system is where the focus is currently. Unused assets? And the best thing?

Advertising 98

Advertising Advertisers Transform PR 98

Vertical Response

OCTOBER 9, 2023

Here are a few creative ideas that can help you transform your valuable content into a lucrative income stream: Offer premium subscription plans: Take your email marketing to the next level by offering exclusive content and perks to subscribers who are willing to pay a monthly fee.

Non-Profit 68

Non-Profit Affiliate Marketing Transform Email Marketing 68

Sachs Marketing Group

APRIL 3, 2023

Share exclusive content : Provide your loyal customers with exclusive content, such as behind-the-scenes looks, expert advice, or industry insights, as a token of appreciation. Offer incentives like limited-time promotions or exclusive content to entice them to re-engage with your brand.

Email Marketing 98

Email Marketing Inbound Marketing Transform Marketing 98

Bannerflow

JANUARY 29, 2020

Not only are more and more brands taking control of their digital marketing but astonishingly these same brands are reporting a spike in creativity and better ROI thanks to moving operations in-house. Yet, as well as these benefits are still challenges for brands to overcome. A remarkable achievement!

Transform 75

Transform CMO Digital Marketing Branding 75

Tiecas

OCTOBER 30, 2023

Email newsletters are perfect for sharing company news, product updates, industry insights, and technical content. By following these tips and staying on top of trends and best practices, you can create email campaigns that resonate with your target audience, build brand loyalty, and drive long-term success for your business.

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Bannerflow

FEBRUARY 17, 2022

In the age of digital transformation, upskilling your marketing team will help push your organisation forward in line with consumer expectations. Upskilling programs are invaluable for adding additional skills to your workplace and giving your employees the chance to keep up with the fast pace of the digitally transforming world.

Transform 52

Transform Gen Z Marketing Marketers 52

Bannerflow

APRIL 12, 2022

The travel and tourism industry is recognised as one of the early adopters of digital transformation. This has stood the industry in good stead considering the unprecedented impact of COVID-19. Digital Transformation and Travel. Omnichannel Sales and Marketing for the Travel Industry. Mobile is King.

Transform 52

Transform Customer Journey New Technology Management 52

Bannerflow

FEBRUARY 16, 2021

In fact, we aim for all our display campaigns to convert – and not just be focused on branding. What are the pain points facing your industry when doing display advertising? While at the same time increase the number of creatives we develop – without compromising on either branding or design.

Product 87

Product Customer Transform Advertising 87

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. A social media marketing strategy involves utilizing various social media platforms to connect with your audience, build your brand, drive website traffic, and increase sales.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Sachs Marketing Group

SEPTEMBER 12, 2023

Each type of content serves a specific purpose and works together to establish the brand as a trustworthy resource in the outdoor space. An effective SEO strategy can significantly increase organic traffic, lead to higher conversions, and improve brand credibility. This data will guide your future email marketing strategies.

Real Estate 52

Real Estate Digital Marketing Key Performance Indicator Marketing 52

Hubspot Marketing

JANUARY 17, 2024

Customize the colors to match your brand or try contrasting colors for text and background for readability and visual appeal. PowerPoint Ideas for This Theme: Add unique and on-brand fonts, textures, and borders to this theme for classic and cool presentations. Add these shapes to your slides to create interesting visual elements.

Non-Profit 83

Non-Profit Transform Marketing Plan Communications 83

Rock Content

MARCH 23, 2023

Then, if you have more content for them to browse while they’re there, you can keep users returning for more, ensuring that they’ll continue interacting with your brand. Establish Authority One way to elevate your brand within your industry is to establish yourself as an authority.

Real Estate 74

Real Estate Marketing Marketers User-Generated 74

Hubspot Marketing

FEBRUARY 22, 2023

Offer unique industry insights in an ebook or report. Perhaps you have a solution to help your audience perform a task quicker or solve common industry pain points. Lead magnets like industry reports, studies, and ebooks help position your brand as an authority on a particular topic. Be trustworthy.

eBook 145

eBook Finance User-Generated Transform 145

Sprout Social

MAY 7, 2019

This leads to important insights about how social can fuel bottomline growth and organizational development. Social teams are also the first to note what trends are shaping the future of social, as well as customer insights that can shift an entire brand strategy. Authentic connection drives actual revenue for brands.

Social Media Marketing 109

Social Media Marketing Entertainment Transform Marketing 109

Bannerflow

MARCH 11, 2021

Digital transformation has been prevalent for many organisations – especially in this past year. In fact, 30% of the brands we spoke to in our in-housing report said they would best describe their in-house marketing model as hybrid. Create memorable, personalised ad campaigns at scale for your brand with Bannerflow.

Transform 98

Transform Marketing Marketers Advertising 98

Bannerflow

NOVEMBER 24, 2020

For the past two years they have used Bannerflow and other partners to transform how they perform display advertising. We spoke to Mads Cramer, Global Head of Brand, Content and Design at Saxo Bank about how he and his team have found success within display advertising. The same goes for our branding and translations as well.

Transform 98

Transform Advertising Advertisers Finance 98

Vertical Response

NOVEMBER 13, 2023

This type of traffic is often a result of brand recognition and loyalty. Moreover, as your blog gains more visibility and attracts a larger audience, it becomes a trusted gateway for email marketers seeking industry insights and valuable resources.

Transform 45

Transform Email Marketing User-Generated Digital Marketing 45

Bannerflow

APRIL 17, 2019

When compared to all other types of banner produced by brands in our platform, display ads that contain a video outperform every other type of banner ad. Three European industries lead the way when it comes to in-banner video. In particular, DCO is a display tactic we expect more brands to use in 2019. better CTR.

Advertising 75

Advertising Advertisers Transform Industry Insights 75

Hubspot Marketing

AUGUST 9, 2023

Is AI revolutionizing the retail industry?

Neuromarketing 90

Neuromarketing Gen Z Energy Transform 90

Exposure Ninja

JULY 5, 2023

Showcasing expertise: High-quality content allows you to demonstrate your knowledge and position your brand as a thought leader in your industry. When they see that you’re invested in their success, they’ll be more likely to choose your brand over the competition. That’s instant credibility, folks!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Sprout Social

DECEMBER 20, 2023

Sprout’s analytics and reporting enable you to get a full view of your strategy performance, to benchmark against competitors and helps transform your social media intelligence into shareable business intelligence. Additionally, Oktopost puts an emphasis on their brand safety features. Pricing: Custom pricing based on customer needs.

Branding 107

Branding Price Influencer Marketing Transform 107

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 87

Transform Branding Advertising Advertisers 87

Marketing Insider Group

AUGUST 29, 2023

In this article, you’ll uncover the top social media trends of 2023, and arm yourself with strategies that can elevate your brand’s uniqueness, visibility, and bottom line. How can your brand take advantage of Edutainment? How can your brand take advantage of video content? Showcase expertise. Engage your audience.

User-Generated 102

User-Generated Entertainment Whitepaper Industry Insights 102

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 52

Transform Branding Advertising Advertisers 52

Bannerflow

FEBRUARY 23, 2021

Life has transformed from handshakes and hugs to virtual greetings and social engagement through a laptop screen. For the marketing industry, however, it’s not just been required to contend with COVID-19. The adoption of tech has been incredibly valuable for many brands and their marketing teams in recent years.

Market Trends 97

Market Trends Transform Logistics Marketing 97

Bannerflow

JANUARY 26, 2022

In-housing in 2022 is both accelerated, maturing, and adapting to the needs of the many brands who have adopted the strategy. Why does digital transformation remain essential? Linked to this, headcount within in-house teams is also increasing – but not across all industries. Why does digital transformation remain essential?

Transform 52

Transform New Technology Branding Communications 52

Bannerflow

MARCH 23, 2020

In-house marketing and martech is helping brands to cut costs and become ever more efficient. It’s a proven fact too: Bannerflow and Digiday’s State of in-housing 2020 report found that 58% of brands state positive ROI is a direct outcome of in-housing marketing functions. A major demand for brands is efficiency.

Transform 40

Transform Branding Advertising Advertisers 40

Marketing Insider Group

MAY 31, 2023

A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. However, driving organic traffic isn’t as simple as launching a brand-new website and hoping your audience stumbles over it. Real organic growth requires a strategic approach and ongoing effort.

Transform 109

Transform User-Generated SEO Fashion 109