Hootsuite

SEPTEMBER 21, 2023

They can be key performance indicators : numbers that inform and measure your social media strategy and help your team see where you’ve been and where you’re going. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? But be careful. But here’s the thing.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Search Engine Land

JANUARY 30, 2024

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts. Get the daily newsletter search marketers rely on.

Real Estate 109

Real Estate Key Performance Indicator Advertising Advertisers 109

Martech

APRIL 18, 2024

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” However, the latest shift from conversions to key events gives SEOs a new opportunity to measure what matters. If it were, then you’d see a lot more VPs of SEO, wouldn’t you? Well, it differs by organization.

Whitepaper 103

Whitepaper Analytics User-Generated Key Performance Indicator 103

Search Engine Land

AUGUST 21, 2023

SEO KPIs bridge the gap between your business and marketing objectives and the data available in SEO tools and web analytics. A KPI is a key performance indicator. This is a quantifiable measurement of performance in relation to a specific objective. Your SEO KPIs then track performance toward that goal.

SEO 97

SEO Key Performance Indicator Whitepaper Analytics 97

Search Engine Land

JUNE 9, 2023

custom segments, in-market segments) that look like the ones you’ve specifically chosen. Get the daily newsletter search marketers rely on. Option 1: Create keyword-based custom segment targeting containing your account’s top-performing search queries: one for brand and separate for relevant non-brand categories.

Key Performance Indicator 91

Key Performance Indicator Advertising Advertisers Market Segmentation 91

Search Engine Land

MAY 13, 2024

The most effective B2B content distribution channels, according to a study by Content Marketing Institute , are: Email (87%) LinkedIn (81%) X (80%) Facebook (80%) YouTube (62%) The study also found that the top goals for B2B content marketing are brand awareness (86%), lead generation (85%) and engagement (81%). See terms.

Whitepaper 117

Whitepaper Thought Leadership User-Generated Key Performance Indicator 117

Search Engine Land

MARCH 3, 2023

Overwhelmingly, brands and marketers with a documented content strategy outperform those without one. One caveat: Whether you’re brand-new to content strategy, revising an existing strategy, or completely overhauling your content marketing, you need a solid framework to lean on. …Maybe think about prioritizing it.

Real Estate 102

Real Estate Key Performance Indicator Whitepaper Promotion 102

Search Engine Land

APRIL 2, 2024

Get the daily newsletter search marketers rely on. Although many corporate SEOs will train teams about what SEO is and does or how to optimize their PR and website for technical SEO, search engines can be a key channel in the audience’s journey to buy a product or solve a problem.

SEO 80

SEO PR Key Performance Indicator User-Generated 80

Search Engine Land

MARCH 6, 2023

Whether you have nothing more than a verbal understanding across your brand or team about your content strategy and you’re finally writing it down, or you’re creating a strategy from scratch and documenting as you go… We’ll cover it all in this guide, including: Why you should document your content strategy. What do they do?

Key Performance Indicator 96

Key Performance Indicator Promotion Whitepaper eBook 96

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. These are senior team members.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Search Engine Land

FEBRUARY 16, 2023

Get the daily newsletter search marketers rely on. The "real" marketers can help make SEO succeed when they don't perceive it as a nuisance, threat or afterthought. Ideally, a key performance indicator of SEO success is sales or at least conversion metrics. SUBSCRIBE See terms. Sales should be obvious.

SEO 98

SEO PR Key Performance Indicator Communications 98

Search Engine Land

OCTOBER 25, 2022

Now that we know what curiosity delivers to marketers, we need to look at where and how curiosity helps marketers in their day-to-day marketing lives. Get the daily newsletter search marketers rely on. Where (and how) does curiosity help marketers? As a marketer, we strategize and execute various campaigns.

SEO 94

SEO Marketing Marketers Key Performance Indicator 94

Moz

NOVEMBER 2, 2020

Small businesses not only create the local and state tax base essential to civic life, they also contribute 250% more than big brands to community causes. Multiple inspiring speakers at MozCon 2020 advised brands to have strong opinions and take public stands on important issues, building affinity with customers based on shared values.

Shoppers 71

Shoppers Education Food Health 71