Search Engine Land

MARCH 17, 2023

Brands, especially restaurants, need FAQs and ‘coronapages’ fast 2020: It was critical that precautions being taken were discoverable in search results. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 129

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Search Engine Land

MARCH 14, 2024

LinkedIn is now allowing businesses to promote content from any user on the app, not just their own employees, expanding its Thought Leader ads into a form of branded content promotion. Previously, brands could use Thought Leader ads to turn posts from verified employees into promotions. Why we care. How it works. Deep dive.

Branding 114

Branding Thought Leadership Promotion Management 114

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content.

Search Marketers 128

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Search Engine Land

MARCH 31, 2022

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way. Please visit Search Engine Land for the full article.

Search Marketers 98

Search Marketers Branding Marketing Marketers 98

Digital Marketer

OCTOBER 2, 2023

In the social business world, your name can be leveraged as your personal identifier across myriad social media sites as well as your monetized business brand. The Business Persona and the Person If you work for another business, you’ll have to consider the delicate balance of marketing your personal brand alongside your business.

Branding 98

Branding Thought Leadership Energy SEO 98

Search Engine Land

FEBRUARY 1, 2023

Katy Perry: I Googled Myself & I Liked It 2011: That’s how the singer discovered that Russell Brand was going to propose to her. How Open Redirects Can Hurt Your Site’s Trust 2009: Open redirects could lead to spammers abusing your site and ultimately hurting your rankings in Google or other search engines.

Search Marketers 131

Search Marketers Shoppers SEO Marketing 131

Search Engine Land

MARCH 11, 2024

Hundreds of major brands unknowingly have their ads served on Made for Advertising (MFA) websites. Despite the Global Head of Media’s belief that their brand had minimal exposure to MFA inventory in 2023, Adalytics found that the brand spent over $10 million on MFA websites. What are MFA websites? Johnson & Johnson.

Advertising 128

Advertising Advertisers Non-Profit Branding 128

Search Engine Land

JANUARY 6, 2023

2019: A new “From the manufacturer” section in Google Shopping product pages could feature brand-supplied rich content. Report: Yahoo Search Share Up After Firefox Deal. 2015: Yahoo saw a nearly 2 point search market share gain in the U.S. From Search Marketing Expo ( SMX ). year vs. year.).

Search Marketers 127

Search Marketers Manufacturing SEO Marketing 127

Search Engine Land

JANUARY 1, 2023

The big PPC shifts of 2019 that will shape how we market in 2020. 2020: Automation, full-funnel campaigns, shoppable ads and privacy-fueled paid search changes in 2019. What makes people click on search ads? Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it].

Search Marketers 118

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Search Engine Land

JANUARY 13, 2023

An Apology To Wired & The Search Marketing Community. 2008: The article generated some serious spam issues for Wired, generated discord within the search marketing community, and injured the search marketing industry in general. From Search Marketing Expo ( SMX ). by Miles Carter.

Search Marketers 123

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Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S.

Search Marketers 100

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Search Engine Land

MARCH 9, 2023

Twitter Shops lets brands showcase 50 products 2022: It was only available to select merchants in the U.S. Yahoo Remains Big In Japan (& Beating Google) 2009: Yahoo held over 51% of search market share in Japan, whereas Google only held 38%. Wolfram Alpha To Challenge Google? billion in 2009 from $13.5

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Search Engine Land

JANUARY 24, 2023

Speculation: The Google Search Results Page With Google Video Ads 2007: A funny mock up of what it would look like if Google added their Google Video ads to the Google search results page. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 131

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Search Engine Land

DECEMBER 14, 2023

“Stop building links; build your brand.” In this article, I’ll explain why brand mentions are the new backlinks. Back to the brand future Nearly 10 years ago, Rand Fishkin was talking about brand mentions. Remember, brands are entities. Get the daily newsletter search marketers rely on.

Branding 138

Branding PR SEO Content Marketing 138

Search Engine Land

FEBRUARY 22, 2024

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. How it works.

Branding 116

Branding Advertising Advertisers Management 116

Search Engine Land

JANUARY 24, 2024

Three-quarters of leading brands in the US and UK reportedly fall victim to identity theft in Google Search Ads. Consequences range from financial losses for the targeted business to customers becoming victims of fraud, according to a new report by search marketing security firm, Marcode. How it works. Undetected.

Branding 122

Branding Affiliate Marketing User-Generated Retail 122

Search Engine Land

JANUARY 27, 2023

Google’s Legal Woes Not Impacting Brand: Survey 2011: Did scandals or an antitrust investigation make people less trusting of Google or tarnish its brand? Bing Travel Now Offers Destination Comparison Tool 2011: Bing’s destination pages let searchers compare several destinations at once in a side-by-side layout. Not at all.

Search Marketers 124

Search Marketers Real Estate SEO Marketing 124

Search Engine Land

JANUARY 22, 2023

At the time, Expedia also owned several online travel brands: Hotels.com, Hotwire, eLong and Trivago. ” Amazon adds customer acquisition metrics for Sponsored Brands campaigns 2019: The “new-to-brand” set of metrics were also available for Amazon sellers’ display and video ad campaigns.

Search Marketers 95

Search Marketers Health Marketing Marketers 95

Search Engine Land

FEBRUARY 2, 2023

Google adds a new carousel to let you expand the search results 2017: Google began letting searchers filter down their search results and/or expand their search results using a carousel-style slider at the top of the desktop and mobile search results. Do Search Engines (Google) “Harm Minority Owned Businesses”?

Search Marketers 97

Search Marketers Real Estate SEO Marketing 97

Search Engine Land

JANUARY 4, 2023

Best Buy to sell search ads under its own in-house media company. 2022: Best Buy Ads started offering paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings. 2018: Search marketers weighed in on their experiences since the change took effect. From Search Marketing Expo ( SMX ).

Search Marketers 111

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Search Engine Land

JANUARY 7, 2023

Halting campaigns shouldn’t be your only brand safety precaution. 2020: Search engines continue to get better at understanding intent and rely less on keywords. With Bing Pages, brands can manage their profiles across Microsoft products, including Bing Search. An Open Letter to Paid Search Networks.

Search Marketers 104

Search Marketers Non-Profit Marketing Marketers 104

Search Engine Land

FEBRUARY 25, 2023

The Hidden Google Search Box 2013: It seemed as if Google was testing hiding the search box completely from the Google search results page. 2011: The biggest “content farm” type brand that seemed to have suffered was Associated Content. From Search Marketing Expo ( SMX ) Know your site.

Search Marketers 118

Search Marketers Marketing Marketers Advertising 118

Search Engine Land

MARCH 2, 2023

Bing Quietly Adds A Scientific Full Size Calculator 2014: When you searched for a math answer, not only did you get the answer, but you also got an interactive calculator in Bing’s search results. Google Redesigns Google Profiles 2011: The profiles looked slicker and more “social,” as you would expect from a Facebook or Twitter.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

NOVEMBER 1, 2023

This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach. ” As a strong proponent of “search everywhere,” it’s essential to recognize social search. Retail and social: Why should you care?

Retail 109

Retail Branding User-Generated SEO 109

Search Engine Land

DECEMBER 19, 2023

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). Existing brand safety controls.

Branding 111

Branding Advertising Advertisers Place 111

Search Engine Land

DECEMBER 9, 2022

A recent Wall Street Journal article reported that Airbnb’s “strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off.”. In 2019, Airbnb started to move budget away from search marketing in favor of broader marketing initiatives.

Advertising 97

Advertising Advertisers Search Marketers Marketing Mix 97

Search Engine Land

JANUARY 12, 2023

Part of his visit included a 89-page slide presentation, called “Search Integrity,” at Google’s Washington, D.C. Cutts said the same thing that Google had been telling the search marketing community for years – that Google’s results are determined by an algorithm and not tweaked to get particular sites ranking well.

Search Marketers 97

Search Marketers Marketing Marketers SEO 97

Search Engine Land

FEBRUARY 6, 2023

Did Super Bowl Advertisers Take Advantage of Search Interest? 2012: Brands did a much better job of keeping things simple and driving viewers to interesting, relevant pages that engaged them. Scoring the 2011 Super Bowl Commercials For Search Visibility and Visitor Engagement 2011: 100% of brands had at least some search visibility.

Search Marketers 91

Search Marketers SEO User-Generated Marketing 91

Search Engine Land

MARCH 10, 2023

Study: Growing “Mobile Fanatics” Segment Search More, Increasingly Shun PCs 2015: Just over 40% of the U.S. smartphone population, these mobile users searched more and relied more on their mobile devices than conventional smartphone users. by Galen DeYoung 2009: Don’t Damage Your Brand With The Wrong Keywords!

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

JANUARY 2, 2023

Get the daily newsletter search marketers rely on. Brands can now buy Walmart sponsored search ads via API partners. 2020: Walmart Media Group named four initial advertising partners to support sponsored search campaigns. Google Gaining Ground In Smartphone, Browser Markets. Processing…Please wait.

Search Marketers 96

Search Marketers Advertising Advertisers Marketing 96

Search Engine Land

FEBRUARY 9, 2023

ComScore Releases January Search Numbers (Bing Gains) & Year In Review 2010: Meanwhile, Hitwise Announces January Search Market Share Numbers. Scoring Super Bowl 2010 Commercials: How’s the Search Visibility? Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 89

Search Marketers Pharmaceutical Price Marketing 89

Search Engine Land

MARCH 6, 2023

Google’s ‘Russian invasion of Ukraine’ results includes new search features 2022: The new features included sections for background information, estimated casualties and photos of the conflict.

Search Marketers 91

Search Marketers Marketing Marketers SEO 91

Search Engine Land

JANUARY 25, 2023

Google’s Topics API: Advertisers share concerns about topic diversity and other potential challenges 2022: Search marketers applauded Google’s proposed user privacy measures, but also highlighted its shortcomings – particularly the number of topics in the initial design. ” Answer: Google.

Search Marketers 91

Search Marketers Real Estate Retail Marketing 91

Search Engine Land

AUGUST 7, 2023

A new metric, called Brand Authority, is now available in the Moz Pro SEO toolset and the Moz API, the company announced today. What is Brand Authority. Moz’s new Brand Authority metric can be found in Domain Overview. Moz assigns an “online brand strength” score between 1-100. ” Why Moz cares.

Branding 92

Branding PR SEO Price 92

Digital Marketer

DECEMBER 21, 2023

Reddit is getting a huge visibility in Google’s organic search. Just about any brand triggers [PRODUCT/BRAND NAME REDDIT] suggestion in Google’s Autocomplete results: [Reddit] comes up in many brand-driven Google’s Autocomplete suggestions prompting consumers to search it even if they didn’t initially intend to.

Management 94

Management Branding Social Media Marketing Place 94

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 117

Branding Entertainment SEO Education 117

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Why we care.

Advertising 111

Advertising Advertisers Law Branding 111