Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 110

Social Media Marketing Gen Z Health Marketing 110

Jeff Bullas

MARCH 1, 2023

With this tool, you’ll be able to manage a variety of aspects of your social media and digital marketing, all from one place. You can create your own hashtags for specific campaigns or product launches, or you can just create a general hashtag that is related to your brand or business. How can I create a catchy hashtag?

Social Media Marketing 321

Social Media Marketing User-Generated Price Analytics 321

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 105

Social Media Marketing B2C Whitepaper Marketing 105

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Sprout Social

SEPTEMBER 12, 2023

The rules of audience-brand engagement are different than they were even a year ago. Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department— across an entire business.

Social Media Marketing 117

Social Media Marketing CMO Entertainment Marketing 117

OnPassive Marketing

JULY 28, 2022

Social media marketing is a relatively new mode of marketing and gaining attention online. It’s been around for a while, but more and more people are taking advantage of social media as an easy way to promote their brand. Who Is a Social Media Marketing Specialist?

Social Media Marketing 74

Social Media Marketing Branding Marketing Marketers 74

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness.

Social Media Marketing 89

Social Media Marketing Transform User-Generated Gen Z 89

Quikly

JULY 20, 2022

Social media marketing (SMM) regularly takes on different forms, as brands figure out the best ways to communicate with customers. It can be a lot to keep up with and also comes with many learning opportunities.

Social Media Marketing 97

Social Media Marketing Branding Communications Marketing 97

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Sachs Marketing Group

MARCH 4, 2023

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you.

Social Media Marketing 109

Social Media Marketing Health User-Generated Marketing 109

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 110

Social Media Marketing Marketing Strategy User-Generated Marketing 110

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

Search Engine Journal

DECEMBER 31, 2022

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Branding 145

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. As its impacts continue to grow, social media managers have taken their roles in new and innovative directions. So who better to predict the future of social media marketing than the people behind the profiles?

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Search Engine Land

NOVEMBER 17, 2022

Just like that – in the blink of an eye – social media goes from hero to villain. And that’s only part of the reason why social media marketing continues to be misunderstood (at best) or divisive (at worst). What does social media marketing mean? Nothing in marketing is new.

Social Media Marketing 121

Social Media Marketing User-Generated Marketing Marketers 121

Hubspot Marketing

MAY 31, 2022

Social media marketing isn’t easy, and it’s even more challenging for introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

Social Media Marketing 135

Social Media Marketing Energy Finance Marketing 135

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 61

Social Media Marketing Marketing Strategy Marketing Marketers 61

OnPassive Marketing

OCTOBER 26, 2022

The use of social media for marketing is rapidly changing over time. It started as a new channel for brands to share their content; now, it is a global phenomenon. billion social media accounts with 2.4 With such an opportunity before us, the question is: will social media marketing be rewarding in 2022?

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. Get it right, and watch your brand grow in a big way. But what is social media marketing? Looking for the best place to do some serious SaaS marketing ? Looking to connect with Gen Z?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 77

Social Media Marketing User-Generated Marketing Marketers 77

Social Media Examiner

JANUARY 2, 2023

Want to discover emerging marketing trends that you can put to work right away? Wondering what top marketers think will matter in 2023? In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge.

Social Media Marketing 108

Social Media Marketing Market Trends Marketing Marketers 108

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. For example, many TikTok marketing agencies specialize in creative productions and talent management. The same goes for creating your social media marketing agency.

Social Media Marketing 96

Social Media Marketing Non-Profit Price Marketing 96

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019.

Social Media Marketing 73

Social Media Marketing Copywriting User-Generated Marketing 73

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 112

Social Media Marketing Gen Z Millennials Influencer Marketing 112

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through social media. But it’s not easy.

Social Media Marketing 83

Social Media Marketing User-Generated Marketing Marketers 83

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand.

Social Media Marketing 105

Social Media Marketing Non-Profit User-Generated Transform 105

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Millennials 145

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 127

Social Media Marketing Gen Z Direct Mail Communications 127

Aspiration Marketing

NOVEMBER 29, 2023

Social media has revolutionized how businesses interact with their audience and attract new customers. But its impact goes beyond sales and marketing. It has become an indispensable tool for companies to showcase their unique employer brand and attract top talent.

Branding 197

Branding Marketing Marketers Customer 197

Buffer Marketing

JULY 10, 2023

Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere. It’s unlikely for any one brand to have exactly three Facebook, Pinterest, and Instagram accounts.

Social Media Marketing 81

Social Media Marketing User-Generated Price Marketing 81

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. These are all important Snapchat statistics in 2020 for businesses and brands.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145