OnPassive Marketing

JULY 28, 2022

Social media marketing is a relatively new mode of marketing and gaining attention online. It’s been around for a while, but more and more people are taking advantage of social media as an easy way to promote their brand. Who Is a Social Media Marketing Specialist?

Social Media Marketing 74

Social Media Marketing Branding Marketing Marketers 74

Sprout Social

SEPTEMBER 12, 2023

The rules of audience-brand engagement are different than they were even a year ago. Maintaining relevance in this new attention economy means rethinking the role of social, and not just within a marketing department— across an entire business.

Social Media Marketing 121

Social Media Marketing CMO Entertainment Marketing 121

SocialPilot

JANUARY 21, 2024

Social media has evolved from a platform for casual interaction to a game-changer for hoteliers aiming to skyrocket their occupancy and revenue. Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Take Hyatt Hotels Corporation, for instance.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Sachs Marketing Group

NOVEMBER 22, 2023

Understanding how to measure social media marketing success involves analyzing various metrics that reflect audience engagement, brand reach, and the effectiveness of marketing strategies. Key indicators include engagement rates, follower growth, website traffic from social media, and return on investment (ROI).

Social Media Marketing 84

Social Media Marketing Non-Profit User-Generated Marketing 84

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Consumers slide into brands’ DMs for customer service.

Social Media Marketing 143

Social Media Marketing Gen Z Global Marketing Millennials 143

Businesses Grow

MARCH 6, 2023

wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if the book’s main ideas were still relevant in a world where it is so difficult to earn attention and connect with customers. Is it really marketing?

Social Media Marketing 145

Social Media Marketing Marketing Marketers Entertainment 145

Quikly

JULY 20, 2022

Social media marketing (SMM) regularly takes on different forms, as brands figure out the best ways to communicate with customers. It can be a lot to keep up with and also comes with many learning opportunities.

Social Media Marketing 97

Social Media Marketing Branding Communications Marketing 97

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. Treat social media as part of your sales funnel.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hootsuite

MAY 15, 2023

Each of your franchisees on social media. How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Search Engine Journal

DECEMBER 31, 2022

Social media allows you to tell your story, humanize your brand, build an audience, and stay on top of mind with your targets. The post 17 Awesome Examples Of Social Media Marketing appeared first on Search Engine Journal.

Social Media Marketing 145

Social Media Marketing Marketing Marketers Branding 145

Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Consider a social media marketing consultant your business’s Yoda.

Social Media Marketing 141

Social Media Marketing Marketing Marketers Key Performance Indicator 141

Sprout Social

DECEMBER 7, 2021

Running a brand account takes hard work, thick skin and endless creativity—not to mention an incredible amount of foresight. Understanding which trends will work for your audience and brand (not to mention your legal team) is both an art and science. More senior-level marketing roles will call for social media experience. “I

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Sachs Marketing Group

MARCH 17, 2023

Are you tired of your social media marketing efforts failing to deliver the results you desire? If so, it’s time to supercharge your social media marketing strategy and leave your competitors in the dust! So, are you ready to take your social media marketing to new heights?

Social Media Marketing 95

Social Media Marketing Marketing Strategy User-Generated Marketing 95

SocialPilot

DECEMBER 6, 2023

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. Where should you start?

Social Media Marketing 62

Social Media Marketing Marketing Strategy Marketing Marketers 62

Sachs Marketing Group

MARCH 4, 2023

Social media marketing for addiction treatment centers is competitive and challenging. Whether you’re hoping to help more people or opening a new location, it’s essential to understand how social media can help you.

Social Media Marketing 91

Social Media Marketing Health User-Generated Marketing 91

Hubspot Marketing

MAY 31, 2022

Social media marketing isn’t easy, and it’s even more challenging for introverts. Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge.

Social Media Marketing 134

Social Media Marketing Energy Finance Analytics 134

OnPassive Marketing

OCTOBER 26, 2022

It started as a new channel for brands to share their content; now, it is a global phenomenon. billion social media accounts with 2.4 With such an opportunity before us, the question is: will social media marketing be rewarding in 2022? Social Media Marketing Overview And History.

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. Get it right, and watch your brand grow in a big way. But what is social media marketing? Amazing content that gets people’s attention differentiates your brand from everyone else out there.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Sprout Social

NOVEMBER 22, 2022

Starting your own social media marketing agency. Here are five tips for starting your own social media marketing agency: 1. Modern agencies offer services that include creative, strategic and tactical support across social channels. The same goes for creating your social media marketing agency.

Social Media Marketing 99

Social Media Marketing Non-Profit Price Marketing 99

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media Marketing 76

Social Media Marketing User-Generated Marketing Marketers 76

Rock Content

OCTOBER 12, 2023

Here, we’ll go over everything you need to know about social media marketing for contractors to drive traffic, attract clients, and boost your bottom line. Choosing the Right Social Media Platforms According to research, around 79 percent of American consumers had one or more active social media profiles as of 2019.

Social Media Marketing 76

Social Media Marketing Copywriting User-Generated Marketing 76

Social Media Examiner

JANUARY 2, 2023

In this article, 28 marketing experts share their predictions to help you remain relevant and gain a competitive edge. 2023 Content and Marketing Strategy Trends #1: Brands Prioritize LinkedIn and TikTok While […].

Social Media Marketing 108

Social Media Marketing Market Trends Marketing Marketers 108

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Create a strong social media community.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Neil Patel

SEPTEMBER 29, 2020

Social media marketing is essential for any business. billion social media users worldwide and, for most of us, social media is part of our everyday lives. What this means is, if you want to reach your target audience, social media is the place to do so. There are now 3.8

Social Media Marketing 143

Social Media Marketing Real Estate Gen Z B2C 143

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. The first brands to participate in the Re: Make initiative were Skittles, Snickers, and Old Spice. Once they order all, the customers receive a custom roastery social media filter to share.

Social Media Marketing 109

Social Media Marketing Non-Profit User-Generated Transform 109

Digital Marketer

NOVEMBER 26, 2022

Social media marketing is one of the most important aspects of any online marketing strategy. With more and more social media platforms popping up regularly, there are many ways that a brand can connect with its audience through social media. But it’s not easy.

Social Media Marketing 81

Social Media Marketing User-Generated Marketing Marketers 81

Rock Content

NOVEMBER 21, 2023

However, SaaS brands face unique challenges when it comes to marketing. Social media is a critical tool for B2C customers but is more challenging to leverage for B2B. This article will cover some social media marketing strategies that work for SaaS B2B. If they are positive, you can thank them.

Social Media Marketing 52

Social Media Marketing Key Performance Indicator Transform B2C 52

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years.

Social Media Marketing 145

Social Media Marketing Transform Gen Z Marketing 145

SmartBrief - Marketing

JULY 11, 2023

Social media is everywhere, and nearly everyone including brands and businesses have a presence on one social media platform or more. This starts with being authentic while also trying to balance customer expectations and aligning with the brands overall marketing strategy.

Social Media Marketing 52

Social Media Marketing Gen Z Customer loyalty User-Generated 52

Sprout Social

MAY 24, 2022

Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever. Today, social media marketers aren’t solely focused on strategizing content for posts and social feeds. Social messaging plays a pivotal role in customer care and brand reputation.

Social Media Marketing 131

Social Media Marketing Gen Z Direct Mail Communications 131

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. For some brands, 2020 was all about trying new things on social, while others prioritized engaging the communities they’d already built.

Social Media Marketing 137

Social Media Marketing Marketing Marketers Copywriting 137

Hootsuite

OCTOBER 8, 2020

That’s because social media statistics tell marketers how users are interacting with the platform. Mostly, social media stats are a great starting point for brands looking to create an effective social media strategy. Let’s get started. And 40% say they download between 1 to 5 apps in a week.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Neil Patel

JUNE 11, 2021

You need strategic marketing objectives to help you set, plan for and achieve your business goals. And you need to have them not just for your overall marketing plan but also for specific portions, such as paid social media marketing. Why Is It Important to Set Paid Social Marketing Objectives?

Social Media Marketing 130

Social Media Marketing Customer Acquisition Marketing Marketers 130

Martech

JANUARY 27, 2022

Connected TV is giving social media marketers a new channel to consider as big names like Facebook and TikTok are now appearing in apps on smart TVs. But even though CTV extends the reach of their campaigns, marketing via TV-based social media apps calls for a new strategy.

Social Media Marketing 103

Social Media Marketing Entertainment Marketing Marketers 103

Buffer Marketing

JULY 10, 2023

Most social media marketers looking to run an active social media account will want to schedule more than 100 posts. The limited Tailwind plan might make marketers look elsewhere. It’s unlikely for any one brand to have exactly three Facebook, Pinterest, and Instagram accounts.

Social Media Marketing 77

Social Media Marketing User-Generated Price Marketing 77

Hubspot Marketing

SEPTEMBER 5, 2022

Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Ready to take your social media marketing to the next level?

Social Media Marketing 91

Social Media Marketing PR User-Generated Marketing 91