Branding New Markets Traditional Marketing Transform 
Digital Marketer
DECEMBER 19, 2022
Starting from simple banner ads and email campaigns, digital marketing has come to mean so much more. The Decline of Traditional Marketing. As digital e-commerce marketing has grown, traditional marketing methods have fallen out of favor. New Marketing Channels. Image sourced from McKinsey.
Martech
MAY 21, 2024
The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.
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Search Engine Land
MAY 21, 2024
The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.
SmartBrief - Marketing
MARCH 17, 2024
For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. Though this approach may lack the precision of traditional market research, it also circumvents many of its challenges.
Martech
JANUARY 28, 2022
“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.
Sprout Social
FEBRUARY 1, 2024
Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.
Businesses Grow
SEPTEMBER 25, 2023
It was the perfect stage for brands to shine. But nobody anticipated the unexpected – a power outage plunged the New Orleans Superdome into darkness. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. And it started something new.
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