Search Engine Land

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.

Transform 86

Transform Branding Telemarketing Direct Mail 86

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements.

Transform 86

Transform Branding Telemarketing Direct Mail 86

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 144

New Markets Content Marketing Transform Whitepaper 144

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 119

Transform Customer Journey Analytics Entertainment 119

Sprout Social

JANUARY 9, 2024

They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. In this article, we take a deep dive into AI analytics and how it differs from traditional data analysis methods for brand intelligence. What is AI analytics? What are the benefits of applying AI analytics?

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Martech

OCTOBER 5, 2021

More than they might think, marketers hold the future of their organization’s digital transformation in their own hands. Every marketing leader wants to break free of the constraints to their transformation, and often these constraints are portrayed as obstacles that others put in marketing’s way,” said McCune.

Transform 98

Transform Manufacturing Marketing Marketers 98

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 105

Transform Customer Journey Analytics Entertainment 105

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

Transform 114

Transform CMO Customer Acquisition Finance 114

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy.

Customer 102

Customer Transform Communications Promotion 102

Martech

JANUARY 28, 2022

“Typical strategic marketing teams are focused on assumption-based marketing,” he said in his presentation at our MarTech conference. “So, While “data-driven marketing” sounds like a commonplace tactic, it’s actually a relatively new way of structuring campaigns. Source: Tristan Silhol.

Transform 116

Transform Fashion Health Marketing 116

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Think of each of these segments as a Transformer. Did it happen?

Transform 77

Transform Management New Markets Manufacturing 77

SmartBrief - Marketing

MARCH 17, 2024

For influencers able to amass a sizable following, a plethora of opportunities emerge, including brand partnerships, collaborations and even the potential to launch their own companies and brands. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Influencer Marketing 111

Influencer Marketing Health Transform Marketing 111

Martech

DECEMBER 27, 2023

It’s about transforming data into narratives that capture the attention of the C-Suite, connecting the dots between marketing activities and the company’s broader goals. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales.

Transform 112

Transform Communications Marketing Marketers 112

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 116

Transform Shipping Marketing Marketers 116

Marketing Insider Group

APRIL 13, 2021

I’ve run across some pretty shrewd business owners, managers, and executives that balk at the idea of using hero-villain brand stories to drive conversions. So, let’s explore how to make your hero-villain brand stories drive conversions to the moon and back. Position your brand as the story’s wise guide – think Yoda.

Branding 136

Branding Transform Entertainment Content Marketing 136

Rock Content

JANUARY 26, 2021

Digitalization, also known as digital transformation , involves having your business processes use digital solutions to increase the quality and speed of your work. Here is everything you will learn in this article: What is digital transformation? How to grow a small business with digital transformation? Are you ready?

Transform 90

Transform Fashion New Technology Product 90

Martech

MAY 10, 2022

That becomes problematic as a brand, especially in a very competitive space, because you need to balance your reviews across all the various platforms otherwise it can be used against you in competitive deals.”. The pipeline wins generated by our marketing has increased by 50% and we’ve shortened our sales cycle as well,” said Tonkin. “It’s

Transform 84

Transform Customer CMO Price 84

Search Engine Land

MAY 30, 2024

I’ve encountered a wealth of useless content produced without a real end goal and no connection to a brand’s larger marketing objectives. With the rapid adoption of AI, the number of brands mass-producing useless content will grow. But more content isn’t always the answer if there’s no goal tied to that content.

Product 107

Product SEO Transform User-Generated 107

Customers.ai

FEBRUARY 7, 2024

Antonis Kocheilas CEO, Ogilvy Advertising Twitter / LinkedIn Expertise: Advertising, Brands, AI Antonis Kocheilas, the man steering the ship at Ogilvy Advertising, is a strategist at heart with a knack for big-picture thinking. Turn anonymous visitors into genuine contacts. Try it Free, No Credit Card Required Get The X-Ray Pixel 1.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Use Insider

MAY 6, 2024

WhatsApp’s update introduces limits on the number of marketing messages a customer receives and the time period for these messages, meaning, not all users will receive the messages businesses try to send. What are the implications for marketers?

Transform 52

Transform User-Generated Promotion Price 52

Search Engine Land

FEBRUARY 29, 2024

Observing nature and analyzing different industries and everyday experiences can provide insights into consumer behavior and new marketing strategies. When you discipline yourself to do this every month, rain or shine, over the years, your ability to produce brand-new, never-tried-before ideas will get easier and easier.

Finance 113

Finance Transform Industry Insights Retail 113

Scoop.it!

MARCH 10, 2022

One of the most significant impacts of content automation has been in the content marketing industry. It has empowered several organizations to create content regularly and drive down other costs, such as the website development cost or the cost of investing in a branded app. Let’s understand the technology behind such automation!

Content Marketing 85

Content Marketing Transform User-Generated Marketing 85

Neil Patel

AUGUST 23, 2021

What Neil is Known For: A massive figure in the digital world, Neil is known for entrepreneurial disruption of the digital marketing field, as well as his agency. His posts range from landing page hacks to the transformative power of color. Niche: Personal and professional transformation. Niche: Photography and branding.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Martech

APRIL 20, 2023

CX involves every interaction current and potential customers have with a brand — from customer service to packaging to digital presence to physical store maintenance to positioning around external events and much, much more. Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that?

Customer 108

Customer Non-Profit Transform Thought Leadership 108

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 81

Transform Marketing Marketers Finance 81

Martech

JULY 23, 2021

You’re going somewhere with this new marketing technology. Instead, project leaders tend to articulate goals like, “We need to replace our outdated marketing automation platform.” Debuting in this new version is the Pattern Transformation tool. ” Okay — that’s probably true.

Transform 125

Transform Manufacturing Advertising Advertisers 125

Businesses Grow

SEPTEMBER 25, 2023

It was the perfect stage for brands to shine. But nobody anticipated the unexpected – a power outage plunged the New Orleans Superdome into darkness. A beloved brand entered the stage … Oreo cookies. Oreo transformed an unexpected power outage into a moment of branding genius. And it started something new.

Gen Z 125

Gen Z Transform Marketing Marketers 125

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Pam Didner

JANUARY 5, 2020

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. ANA Masters of B2B Marketing Conference.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 86

Transform Key Performance Indicator Analytics User-Generated 86

Set Up

JULY 5, 2022

When you move into new roles, whether it's you've been promoted or you've moved in the organization…or you move to a new company, I always tell people to really identify what are those two to three things that you want to focus on/that you want to get out of this by the time you leave that role. Have fun, it's not a crime. First Name.

Transform 52

Transform CMO Marketing Marketers 52

Martech

NOVEMBER 15, 2022

It has been promised that this will transform marketing for the better across the global organization. . You see, John is a big company guy who has worked in Fortune 1000 brands his entire career. It’s a key to continuous brand growth and marketing evolution. . John’s lament is that he doesn’t believe it.

Transform 100

Transform Digital Marketing Analytics Management 100

Sprout Social

NOVEMBER 8, 2023

Part of that equation is understanding how customers think and feel about your brand. As a brand, your job is to decipher that emotion, paint an accurate picture of the customer experience and then use that insight to improve future experiences. How do you measure the general emotion surrounding your brand? Here’s how.

Customer 103

Customer Transform Shipping User-Generated 103

Hubspot Marketing

APRIL 11, 2022

According to TikTok, 49% of users (over 490 million people) seek and discover something new on the app each month. Here's what brands need to know about TikTok's algorithm and the unique path to purchase on the app. Why Brands Need to Be on TikTok in 2022. a brand after purchasing a product compared to other platform users.

Gen Z 111

Gen Z Transform Entertainment Customer Journey 111

Adobe Experience Cloud Blog

MAY 3, 2019

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

Logistics 133

Logistics Transform Law Global Marketing 133

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40