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Top 10 SEO expert columns of 2022 on Search Engine Land

Search Engine Land

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. How to use 12 micro intents for SEO and content journey mapping. By Jon Clark.

SEO 112
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Mastering SEO in the Age of AI

Duct Tape Marketing

Mastering SEO in the Age of AI written by Tosin Jerugba read more at Duct Tape Marketing  The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Stephan Spencer, an acclaimed SEO expert and founder of net Concepts, an interactive agency specializing in search engine optimization.

SEO 58
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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer. Deciding where to start can be difficult.

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online. What is the commission rate? The commission rate is the percentage of the sale that the affiliate receives.

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How healthcare marketers can overcome medical misinformation in the digital age

Contently B2C

And at the center was Purdue Pharma, a now-infamous private pharmaceutical company that created OxyContin. Even if you share misinformation unwittingly by quoting a fake scientific study, it can erode consumer trust and tarnish brand authority. Backlinks are great for SEO purposes, but they can make citations murky.

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This day in search marketing history: February 10

Search Engine Land

How One SEO Consultant’s Near Death Experience United The SEO Community 2014: Dana Lookadoo wrote: “Whatever the future holds, I’m ready for it, but I know without a doubt that I won’t be alone!” Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing. ” (Accurate.)

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How to Use Vanity URLs for Paid Ads

Neil Patel

A vanity URL is a custom URL that is pronounceable, branded, or otherwise memorable. They might contain a keyword that you are optimizing for, a brand or product name, or any other phrase that makes sense for the campaign. Let’s say, for example, you were creating an ad for Ubersuggest, our SEO tool. What about SEO, though?