Litmus
JULY 26, 2021
What won’t lead to strong results: placing more emphasis on the channel than the specific audiences receiving the message. That’s why a brand can never fully capitalize on the power of email without an equally powerful audience-first communications strategy. “A What happens today. And how confused would those customers have been?
Hootsuite
JULY 11, 2022
Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.
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Sprout Social
AUGUST 12, 2021
Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. They provide a source of truth.
Martech
MAY 13, 2022
Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. Beacons are physical gadgets tucked in unobtrusive places (e.g, QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. This space is changing constantly.
Adobe Experience Cloud Blog
DECEMBER 10, 2019
Third, consider the power of succession planning as it relates to your key roles and critical processes. Have a plan and make sure the plan has been socialized with the appropriate teammates in case of an emergency. This is a great place to start. Marketing can confidently take her place at the big table.
Content Marketing Institute
DECEMBER 31, 2018
Can you imagine the chaos to building a house without a plan? We don’t plan for our desires to come true. Over the past 20 years I’ve asked hundreds of people what their success plan is. This formula got me to this place, but I almost lost it all by not following it. But it doesn’t make the world a better place.
Duct Tape Marketing
APRIL 27, 2023
Recent, an episode featured Max Novak, the founder of Nova Cast, where he talked all about how podcast booking campaigns create value for listeners and for brands. Steve McKee (01:38): The, it's, that's a really great place to start it. When a succession plan fell through at a previous, it was not a turn of my choosing.
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