Search Engine Land

JULY 17, 2024

In SEO , trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart from competitors’ often homogeneous strategies. Trends offer a unique edge, allowing brands to deliver distinctive and timely content.

SEO

Backlinko

JANUARY 23, 2025

Travel SEO is about turning strangers into guests. In this guide, you’ll learn exactly how to implement an effective travel SEO strategy, including: How to optimize for travel-specific search intent 10 proven strategies to outrank major OTAs Technical fixes that boost rankings fast No generic tips.

SEO

Animalz blog

JULY 16, 2024

PR could be one of those ways. Not necessarily in the traditional sense like getting your brand on TV or in national newspapers, but by getting your content placed in newsletters and your team on podcasts. Just how intertwined content and PR are. PR used to rely very heavily on earned media.

PR

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room. They aim to answer questions without needing to click on other websites.

PR

Buffer Marketing

AUGUST 6, 2024

At that time, my focus was primarily on traditional PR strategies tailored to the restaurant and hospitality industry. Through thought leadership, our clients have received spikes in SEO and website traffic, digital visibility, credibility, and an increase in community engagement.

Thought Leadership

Search Engine Land

SEPTEMBER 6, 2024

Brand visibility measures how well a brand is known and how often potential customers encounter it across various channels, such as search engines, social media, advertising, public relations or word-of-mouth. Among the highlights are the significant roles played by links, clicks and the authority of entities, brands and websites.

Branding

Search Engine Land

JULY 22, 2024

The uniqueness of your lists will stand out compared to the big media companies that mostly feature big brands, as the big brands may be paying big bucks to be featured. SEO Search engines have entered the shopping process. PPC and paid social. Affiliate and influencer.

SEO

Backlinko

OCTOBER 23, 2024

Further reading: SEO Strategy: How to Create an Effective Plan 2. Knowing this will inform everything from the language you use to your local SEO strategy. Content formats include: Blog posts : Great for in-depth information and SEO. Social media posts : Ideal for engagement and brand awareness.

Marketing Strategy

Search Engine Land

SEPTEMBER 12, 2024

Earned media will remain important SearchGPT is likely to prioritize high-authority publications, meaning digital PR and thought leadership may become even more important. Marketers should consider targeting high-visibility content sources used by SearchGPT to enhance brand inclusion in its responses.

User-Generated

Backlinko

MAY 14, 2025

That uncertainty is normal but its also a signal that you need an SEO forecast. At Backlinko, we do SEO forecasting throughout the year. As Leigh McKenzie, our Head of SEO puts it: Forecasting is hard, and imperfect, but its essential. Plus, a spreadsheet to project SEO traffic in minutes, right now.

SEO

Search Engine Land

JULY 23, 2024

Hence, SEO and PPC are the two most crucial aspects of digital marketing. This strategy will also ensure a brand presence across all spheres of the digital landscape. What does search engine optimization (SEO) include? Off-page SEO: Activities outside the website that influence rankings (e.g., backlinks , social signals).

Digital Marketing

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. Others boast new optimization practices branded as GEO, AEO, or LLMO. In our experience, traditional SEO is as vital as ever. TALENT ACQUISITION)?

PR

Businesses Grow

JUNE 9, 2025

Once upon a time, companies controlled their brand message through carefully crafted advertising, PR campaigns, and corporate communications. Consumers now wield immense power, shaping brand perceptions through social media, online reviews, and digital communities. Clarify Your Core Values: What does your brand stand for?

Branding

Martech

MAY 30, 2025

The rise of AI Overviews: A new discovery paradigm AI-generated search responses are increasingly becoming the first impression of your brand. Alternatives like Profound, Brandlight and Evertune have stepped in to track how answer engines surface and rank your brand against competitors. Measure performance. Collaborate across channels.

PR

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. Builds brand authority and trust. But if you dont?

PR

Hootsuite

OCTOBER 7, 2024

Which network drove the most brand awareness for our product launch? With Hubspot, social media management is part of the Hubspot Marketing Hub software that also helps you manage email, SEO, and CRM records. Talkwalker is especially useful to spot activity peaks in conversations about your brand. and many more.

Analytics

Backlinko

JUNE 23, 2025

Proving the value of your SEO efforts can seem like an uphill battle. Tracking the right SEO KPIs. In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes.

SEO

SocialPilot

APRIL 23, 2025

Social media can either make or break your brands image. One viral post that’s all it takes to ignite a movement, catapult your brand to global fame, or destroy its years of reputation in the blink of an eye. billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR.

PR

Hubspot Marketing

NOVEMBER 15, 2024

Marketing then becomes a guide, directing customers, partners, and employees into a comprehensive, unified brand experience. CX’s purview is the overall experience a customer has with a brand. Digital marketing like SEO, email, and social media. PR and earned media. It’s a uniform, seamless brand experience.

CMO

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. Unsure about your SEO strength? A delicious juice, perhaps.

Gen Z

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. It lets you track online mentions, analyze sentiment, and spot early signs of PR crises.

PR

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Power Digital Marketing

JUNE 3, 2025

With a market flooded by both industry giants and up-and-coming brands, a strong SEO strategy is the key to cutting through the noise. This guide breaks down the essential tactics fashion brands need to boost their online presence, attract the right customers, and turn clicks into conversions. What is SEO for Fashion Ecommerce?

Fashion

Marketing Insider Group

MAY 13, 2025

How do you make sure your brand gets seen without relying entirely on paid ads? Tactics like digital PR, guest posting, link-worthy content (think stats, infographics, or tools), and outreach campaigns still work as long as youre thoughtful about how you approach them. That includes both on-page and technical SEO. (If

PR

Exposure Ninja

JULY 18, 2025

Unlinked brand mentions used to be seen as a missed opportunity. This makes sense for traditional Search Engine Optimisation (SEO) , where backlinks are a main measure of quality and authority. Ahrefs research backs this up: branded web mentions now have a stronger correlation with AI visibility than backlinks do.

Branding

Backlinko

AUGUST 21, 2024

With dozens of SEO podcasts vying for your attention, choosing the right one(s) can be overwhelming. That’s why we’ve curated a list of the best SEO podcasts. To help you navigate the world of SEO and stay on top of the latest industry news. Whether you want to learn SEO as a beginner.

SEO

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. X chats, LinkedIn discussions, etc.).

Management

Customers.ai

NOVEMBER 20, 2024

Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. These might be brands in your industry or businesses targeting the same audience. Let’s break it down: Organic Channels: Social media, blog posts, email newsletters, and SEO-driven content.

PR

Sachs Marketing Group

JULY 17, 2025

a few months ago ( Ahrefs, AI Overview Growth, 2025 )—and platforms like ChatGPT and Perplexity offering AI-generated answers with growing visibility, it’s no surprise that clients and marketers alike are asking: Is this the end of traditional SEO as we know it? search queries— up from just 7.6%

Digital Marketing

Martech

JULY 11, 2025

Whether you manage analytics for a brand, agency or client, annotations are your new best friend for bringing context to data. Start each annotation title with a category prefix: Marketing: Campaigns, emails, PR pushes. SEO: Core updates, metadata changes, schema rollouts. Light blue : SEO. Config: GA4 or GTM changes.

Analytics

Martech

JULY 21, 2025

Optimizing for Google’s AI Mode—and AI search more broadly—isn’t just a tweak to your existing SEO playbook. Despite the buzz, AI Mode today accounts for a small slice of traffic for most brands. The tips below will help you bridge that gap, blending updated SEO fundamentals with forward-looking tactics.

PR

Sachs Marketing Group

JANUARY 13, 2025

Todays consumers interact with brands through search engines, social media, email, influencers, and websitesoften simultaneously. Why a Multi-channel Marketing Strategy is Essential in 2025 In an increasingly interconnected digital world, consumers no longer interact with brands through a single channel.

Digital Marketing

Orbit Media Studios

NOVEMBER 13, 2024

Initially, the content was about my personal brand; today, it’s about driving business outcomes and brand strategy. And 15 years before that in Corporate Brand, Product Marketing leadership roles. I didn’t yet know all the things that content marketing can do to build a brand. But that’s my first web post on the topic.

Marketers

Exposure Ninja

JULY 11, 2025

With traditional Search Engine Optimisation (SEO) , your strategy was straightforward: target the right keywords , build content around search intent, earn backlinks , then monitor rankings and clicks. They consider brand sentiment , market share , and topical authority to decide which brands to mention.

Branding

Sprout Social

JANUARY 16, 2025

As Matthew Liotti, Brand Content Manager at Crayola, put it, We like to remind people were a 120-year-old brand thats still young and relevant. Its the place where Crayola can take the content our brand has always produced, and put a social-first, video-centric spin on it. We love to test and learnespecially with video.

Gen Z

Backlinko

JULY 9, 2025

As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. If your brand isn’t adapting, you could soon be invisible online. We’re not saying GEO replaces SEO. And honestly?

User-Generated

SocialPilot

MARCH 26, 2025

Every minute, billions of conversations occur online globally , and your brand has a choice. You can choose to lead the conversation narratives or be swallowed by the fierce competition from competing brands. Brands that dominate the share of voice in their market don’t just steer conversations. They dominate the industry.

PR