Search Engine Land

JULY 26, 2023

Based on recent history and other indications from platforms like Google and Microsoft, here’s what might be in store for our PPC campaigns. Channel consolidation into blended campaigns Performance Max has been a hot topic in the PPC industry since its launch in 2021. Universal app campaigns because this network is unique.

Management 82

Management Transform Advertising Advertisers 82

Martech

JANUARY 10, 2022

Disconnects in your marketing campaigns should be addressed as soon as possible to prevent more serious issues down the road. These technologies can help your marketing efforts by improving customer segmentation, automating time-consuming tasks, campaign personalization and more. Disconnected customer experiences.

Transform 140

Transform Management Customer Analytics 140

Sachs Marketing Group

JULY 23, 2023

You can manage PPC campaigns effectively by taking a strategic approach that includes keyword research, competitive analysis, landing page optimization, ad creation, and constant monitoring and optimization. Pay-per-click (PPC) campaigns can be the key, offering unparalleled targeting options and immediate results.

Management 52

Management Key Performance Indicator eCommerce Advertising 52

Hubspot Marketing

MAY 30, 2019

In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. Share your campaign plan with decision makers.

Management 144

Management User-Generated Education Place 144

Search Engine Land

DECEMBER 1, 2022

This week, Promotions were launched in the Ad Manager, giving brands access to Coupons, and Stock Up & Save campaigns. In October, Instacart launched an easier way for advertisers to create and manage their campaigns. Instacart advertisers now have more options to promote their products on the platform. Why we care.

Promotion 80

Promotion Management Retail Advertising 80

Martech

JULY 20, 2021

The post Launch self-managed campaigns that focus on conversions and revenue appeared first on MarTech. Thankfully, B2B marketers now have a chance to take their strategy beyond the expected. Register today for “The New Frontier of B2B Marketing: Drive Measurable Results With Performance CTV Advertising” presented by MNTN.

Management 111

Management Advertising Advertisers Marketing Strategy 111

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Management 83

Management User-Generated Analytics Customer loyalty 83

Traackr

APRIL 2, 2019

Read why the judges named Traackr the best influencer discovery and best campaign planning and management tools Traackr has been awarded 2 gold awards at IMA19.

Management 92

Management 92

Search Engine Journal

APRIL 29, 2021

Adam, how’s it doing? […] The post The State of Affiliate Marketing & Campaign Management with Adam Riemer [Podcast] appeared first on Search Engine Journal. Here is the entire transcript of the show (please excuse any transcription errors) : Loren: Loren Baker, founder of Search Engine Journal, and welcome to today’s SEJ show.

Affiliate Marketing 77

Affiliate Marketing Management SEO Marketing 77

illumin

APRIL 29, 2022

The post Day in the life of a Digital Campaign Manager appeared first on AcuityAds Inc.

Management 52

Management Advertising Advertisers 52

Search Engine Roundtable

APRIL 14, 2022

Google Ads has added a new report that will help you see how well your campaigns are performing across multiple campaigns across multiple accounts. Google said it has also made dashboards faster and easier to use with several improvements.

Management 99

Management 99

Martech

MAY 13, 2024

By aligning Martech and Marketing Ops under marketing, there is a closer integration between the teams responsible for developing marketing strategies and those responsible for implementing and managing the technology and operational processes that support those strategies. They also track and report on campaign performance metrics.

CMO 93

CMO Key Performance Indicator CRM Analytics 93

GrowMatik

MAY 8, 2024

In a pivotal development, Growmatik has been acquired by Convesio, a leading managed hosting platform, opening a new chapter and promising a bright landscape for Growmatik. Its capability to deliver precision-targeted campaigns has powered the growth and market success of thousands of businesses worldwide. What about Unchained?

Marketing Automation Platform 105

Marketing Automation Platform Management Product Customer 105

Search Engine Land

APRIL 24, 2024

Performance Max campaigns improve from quarter to quarter. The relative performance of PMax campaigns compared to standard Shopping campaigns (SSCs) improved across most key metrics from quarter to quarter. The Tinuiti Digital Ads Benchmark Report utilizes anonymized performance data from advertising programs managed by Tinuiti.

Retail 111

Retail Advertising Advertisers Price 111

Search Engine Land

MARCH 4, 2024

Google Ads launched a new tool simplifying the management and automation of tasks within your account. It offers customization features for easy report tailoring, including the ability to: Filter your data by campaign, ad group, keyword, and other dimensions. Manage negative keyword lists throughout your account. Why we care.

User-Generated 126

User-Generated Management Search Marketers Customer 126

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. But there’s much more to the job description.

Social Media Marketing 89

Social Media Marketing Communications User-Generated Management 89

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. For LinkedIn, the job applicants objective is also exclusive to ads created in Campaign Manager.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. Advertisers can add CTV to their LinkedIn campaigns through a network of partners including Paramount, Roku and Samsung Ads. Marketers who have created a video ad simply log into Campaign Manager and choose an objective.

Advertising 94

Advertising Advertisers Management Promotion 94

Search Engine Land

MARCH 1, 2024

with eight new features and updates for advertisers to utilize to improve the efficiency of their campaigns. Editor now supports the migration of Display campaigns to Performance Max campaigns. In addition, you’ll be able to create experiments for the purposes of comparing campaign performance. Paused by system.

Advertising 127

Advertising Advertisers Management Search Marketers 127

Search Engine Land

MAY 1, 2024

As the paid search advertising landscape evolves, AI and language model tools are gaining traction in streamlining and optimizing campaign restructuring processes. Bacchini , managing director of the PPC Chat community, emphasized the last point during her weekly Slack chat on “Diversification in PPC.” See terms.

User-Generated 115

User-Generated Advertising Advertisers Management 115

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. An optimized martech stack is essential for several reasons: Efficiency : Streamlined tools and processes allow for more efficient campaign management and execution.

CRM 97

CRM New Technology Marketing Marketers 97

Search Engine Land

SEPTEMBER 12, 2023

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. We expect significant changes in how PPC managers work over the next few years.

Management 138

Management Transform CRM SEO 138

Search Engine Land

APRIL 16, 2024

Leveraging AI to create unique, high-quality image assets can save you time, money and resources, resulting in more efficient campaign management. They will have the final say over which suggested images are featured in campaigns, not Google’s automated systems. Originality.

Advertising 105

Advertising Advertisers Management Branding 105

Martech

MAY 16, 2024

One indication of CTV’s and digital video’s precision is the growth seen in targeted B2B campaigns. CTV is a key channel for amplifying influencer campaigns. Influencer marketing platform Influential is proving this out with its Influential 360 campaign tool, which measures and manages cross-channel campaigns.

Retail 96

Retail Entertainment Influencer Marketing Advertising 96

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. Most systems can manage that. Here are two ways to manage this. This particular example is about email, but you can apply the same principles to other campaigns. Keep track of the volume of each of your campaigns.

Marketing 122

Marketing Marketers Email Marketing SEO 122

Martech

OCTOBER 4, 2023

There are many possibilities, depending on the human user’s main interests: “I want you to identify the most important recent trends in marketing technology that show effective ways of managing customer data in order to run highly effective personalized campaigns. Please format this list in a bullet format. Keep it professional.”

Digital Marketing 137

Digital Marketing Customer loyalty User-Generated Marketing 137

Search Engine Land

JANUARY 10, 2024

Microsoft Advertising is introducing changes to streamline the setup and management of Hotel Price ads and Property Promotion ads. Starting February 6, the platform will discontinue the creation of subaccounts and bid management in the Hotel Center. Update your URL Tracking at the account/campaign level, as needed. Why we care.

Management 98

Management Price Advertising Advertisers 98

Search Engine Land

JANUARY 19, 2024

Google Ads now provides a new “Getting Started” Performance Max guide, assisting advertisers with step-by-step instructions for building more effective campaigns. Campaign-level conversion goals. This guide outlines the asset requirements for each AssetGroup within a PMax campaign to achieve optimal campaign performance.

Retail 110

Retail Advertising Advertisers Management 110

Search Engine Land

MARCH 18, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility, and increase sales, the search ad company told us. Why we care.

Retail 97

Retail Shoppers Management Branding 97

Search Engine Land

DECEMBER 8, 2023

Reports that enable users to evaluate the traffic-driving and conversion effectiveness of campaigns implemented in Google Search Ads 360, Campaign Manager 360, and Display & Video 360 are now available in Google Analytics 4. Search Ads 360 is a search management platform. Why we care.

Analytics 107

Analytics Advertising Advertisers Management 107

Search Engine Land

MAY 7, 2024

Automating the ad-creation process frees up time for advertisers to work on other parts of account management tasks that can’t be automated. Text Generation: Meta’s AI will suggest ad headlines and body text tailored to an advertiser’s brand voice and key selling points from previous campaigns. Why we care. Key updates.

Advertising 119

Advertising Advertisers Management Product 119

Spiralytics

FEBRUARY 7, 2024

So, if your social media team is overwhelmed, a simple tool is all you need to improve productivity and make social media management fun and relaxing again. Managing social media platforms Most businesses can only thrive if they use the platform their audience is on. At the same time, the simple workflows are being managed efficiently.

Transform 105

Transform Analytics User-Generated Management 105

Use Insider

APRIL 23, 2024

What is cross-channel management and why is it important? Cross-channel campaign management (sometimes abbreviated as CCCM) is the process of building personalized marketing campaigns across a variety of channels. Customer relationship management systems (CRMs) and customer data platforms (CDPs).

Management 52

Management User-Generated Customer Journey Analytics 52

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner.

Retail 97

Retail Shoppers Management Branding 97

Martech

APRIL 1, 2024

This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Please list important roles on the marketing team and what tasks they need to complete for the retargeting campaign. What digital tools do we need to execute the campaign?

Customer 84

Customer CMO User-Generated Advertising 84

Search Engine Land

APRIL 11, 2024

Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. By managing association with these content categories, brands can ensure consistency in messaging. Vertical Sensitivity controls.

Entertainment 101

Entertainment Fashion Food Retail 101