Hubspot Marketing

MAY 16, 2022

I get that," says Kipp Bodnar, HubSpot CMO. "A To hear more about Web 3 from our very own CMO Kipp Bodnar, and our SVP of Marketing, Kieran Flanagan, you can also check out this episode of their podcast, Marketing Against the Grain ( plus other episodes and interviews coming soon ). It's really easy to naysay all of it. Bodnar says.

Customer Acquisition 92

Customer Acquisition User-Generated CMO Transform 92

CXL

NOVEMBER 23, 2022

Daniel Layfield, Growth Product Manager at Codecademy. Dave Gerhardt: “Lessons I wish I knew as a first time B2B marketing leader” With his experience as a marketing manager first and a CMO now, Dave Gerhardt knows that being a marketing leader requires both marketing expertise and a set of marketing skills.

Law 78

Law Transform Marketing Marketers 78

Hootsuite

OCTOBER 20, 2020

Last month, we shared the Social Transformation Report which analyzed the results of our survey of 2,162 marketers conducted with Altimeter Group. In this blog post, we examine how several Hootsuite customers capture more value from social media in each of these three areas. It’s all about knowing the customer.”.

Transform 118

Transform Customer Health Communications 118

Martech

APRIL 19, 2023

Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. I’m now starting to see CMOs actively participating in strategy discussions, working hand in hand with their tech lead to make decisions about what to acquire and what to retire.

CMO 107

CMO Customer Acquisition Transform User-Generated 107

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Martech

FEBRUARY 13, 2023

From corner office strategy sessions to product development sprint huddles, business and tech leaders are exploring how to build, transform and add a PLG strategy to their business. The goal is for a product to deliver value so easily and quickly revenue is generated by more efficiently jumpstarting and expanding customer relationships.

Product 98

Product User-Generated Non-Profit Transform 98

Adobe Experience Cloud Blog

APRIL 9, 2013

Now, marketing owns the entire lifecycle, from customer acquisition to customer retention. Customer lifecycle is a huge priority for many companies. Marketo is reinventing nurturing in a major way with our new Customer Engagement Module. A Platform for Marketing Planning and Management.

Product 134

Product Marketing Marketers Transform 134

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% However, Facebook has managed to retain a few million more DAUs in this region than those recorded before the pandemic hit (305 million in Q1 2020). ” Marketing budgets now equate to just 6.4% of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

I’m Pete Housley, CMO of Unbounce. And what I’d like to suggest is that marketers think about the full customer journey: you know, from pre-collect to customer acquisition, to, you know, customer lifecycle marketing, and make sure that the tools are complementary. 00:07:20] Faye: Yeah, absolutely.

Transform 52

Transform Marketing Marketers CRM 52