CMO Customer Acquisition Retail 
Hubspot Marketing
APRIL 14, 2025
These highly customized experiences can reduce customer acquisition costs by as much as 50% and increase marketing ROI by 10-30%. But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool. Thats a slick feature for retail or ecommerce brands.
Hootsuite
DECEMBER 9, 2020
Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year.
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Martech
AUGUST 12, 2021
Indeed, the “fractional CMO” is becoming more common. David’s Bridal, a US-based retailer that specializes in wedding dresses and formal wear for proms and other events, had a problem. Their legacy printed coupon system was complicated for both their customers and store associates. Editorial Director. Read more here.
Marketing Insider Group
JANUARY 2, 2015
Customer acquisition requires many simultaneous tactics. Blogging and social media drive customer acquisition. The Claim: Blogging drives customer acquisition. 79% of ‘best-in-class’ B2B marketers rate blogs as the most effective customer acquisition tactic. CMO Council ). Emarketer ).
Martech
NOVEMBER 6, 2023
For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI.
Martech
MAY 16, 2022
The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander. They really feel like we care.
Econsultancy
JANUARY 28, 2022
Customer acquisition is certainly still a big priority for a lot of brands, but returning shoppers are now more valuable than they ever have been, and the benefits associated with these consumers should not be overlooked. So why is customer nurturing important? Acquiring new customers is getting tougher and tougher.
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