Litmus

MAY 28, 2021

This session, moderated by our very own CMO Melissa Sargeant, featured: Angela Connor , Founder and Chief Communications Officer of Change Agent Communications. Shifting your perspective to the customer. From Jamie’s perspective, organizational design should be less about functional roles and more about the customer journey (e.g.

Key Performance Indicator 67

Key Performance Indicator Transform CMO eBook 67

Litmus

APRIL 29, 2021

Make your email life easier one small step at a time with our ebook, Going Agile: The New Email Workflow. IS this email part of a series of messages or a subscriber or customer journey? How is this email building upon prior emails, or moving your subscriber along in their journey or interaction? And they’re worth it.

Copywriting 139

Copywriting Key Performance Indicator Email Marketing CMO 139

Marketing Insider Group

NOVEMBER 23, 2023

I’ve put together a list of some of the most important content marketing questions marketers at all levels — from CMO to SEO intern — have today. I think if I were a direct response marketer, I maybe don’t need content marketing as much as products where customers do a lot of research. What is NOT content marketing?

Content Marketing 119

Content Marketing Marketing Marketers Food 119

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. Hubspot) 10% of customer journeys are fully automated. billion by 2026.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Duct Tape Marketing

MARCH 17, 2023

Louis is a fractional CMO for B2B companies, and mentors startups at MIT. He is a fractional CMO for B2B companies and mentors, startups at MIT. Like here's an idea, send an email occasionally to your 1,237 customers that haven't heard from you. Listen to creative elements wherever you get your podcast. (00:52):

Marketing Strategy 94

Marketing Strategy B2C CMO Marketing 94

Duct Tape Marketing

JUNE 12, 2024

I think there's a ton of opportunity there, but I almost view that as that's almost like as much a technology as it is a CMO technology, but that's a operational activity. John Jantsch (08:56): Yeah, I don't think the customer journey is very linear. That's very darn sure. Where do you fall on gated versus non?

Marketing 89

Marketing Marketers Entertainment eBook 89

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Where does a demand generation manager fit into an organization?

Management 79

Management User-Generated Inbound Marketing CRM 79

Animalz blog

MAY 3, 2024

” One other challenge is the potential for layers of hierarchy between a CMO and their content team. The partner marketing team wants a case study, the sales team needs a new one-pager, the demand gen folks are eager to publish a new ebook, and so on. ( But this isn’t always a bad thing.

Content Marketing 52

Content Marketing Shipping Whitepaper Customer Acquisition 52

Duct Tape Marketing

APRIL 4, 2018

We just have, we have to do a better job at getting involved in the customer journey early, and staying much later. That’s why, to be frank, I put so much emphasis on the first 100 days of the relationship, because if you build that foundation, if you get that experience right, you can have a customer for life.

Customer 66

Customer Communications Promotion Millennials 66

Exposure Ninja

JULY 5, 2023

Example: A B2B SaaS company offers free eBooks, webinars, and blog posts covering topics such as software implementation, best practices, and industry trends. And let’s not forget those scrumptious whitepapers, research reports, and eBooks. It’s like an all-you-can-learn buffet for hungry business Ninjas!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Animalz blog

JUNE 24, 2025

Everyone says the same damn thing and everyone’s putting ebooks out there. How much time is spent actually getting emails done or SMS or orchestrating your customer journey? Everyone says the same damn thing and everyone’s putting ebooks out there. And it’s like, wait, what do you mean? This matters.

B2C 62

B2C eBook SEO Customer 62

Marketing Insider Group

JULY 1, 2020

Where content stands out is that a brand owns the distribution channels – the website, the in-person events, the social media profiles, the eBook series. Software companies have become tech teachers with how-to videos and eBooks. Another reason content marketing is so important is, it is the secret to understanding our customers.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145