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6 Tips to Maximize Your Marketing Budget

Set Up

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. it has become more of a challenge to sort budgets.

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Top B2B and Consumer Content Marketing Minds & Advice

Adobe Experience Cloud Blog

The most forward-thinking companies combine social, PR, and content into one team that works hand-in-hand with demand generation, all reporting to the CMO. He has said, “Red Bull is a media company that happens to sell energy drinks.” Anna Hill is the CMO at the Walt Disney Company UK.

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3 Days To Become a Masterful Marketer: Your Marketing Nation Summit Checklist

Adobe Experience Cloud Blog

Other visionaries and innovators speaking at the Marketing Nation Summit include Oscar and Grammy winner, John Legend, founder of the Huffington Post, Arianna Huffington, founder of Khan Academy, Salman Khan, and CMO at Marketo, Sanjay Dholakia. There’s still time to register for a free expo and keynote pass. Event Marketing b2b Consumer'

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CMO Spotlight | Pete Boland - Kelly

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

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CMO Spotlight | Jaclyn Ruelle - Papa Johns

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She shared that people often “don't know where she finds her energy," but it makes her magnetic to positive experiences and opportunities. “I Ruelle’s zest for life and her energetic spirit is her superpower.

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CMO Spotlight | Jaclyn Ruelle - Papa Johns

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. She shared that people often “don't know where she finds her energy," but it makes her magnetic to positive experiences and opportunities. “I Ruelle’s zest for life and her energetic spirit is her superpower.

CMO 59
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CMO Spotlight | Joe Foster - Reebok

Set Up

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. So listening to people is very important, and making sure that they share the energy, they share that pleasure, that fun of being part of a company.” “ Just take a risk. If it doesn’t work, it doesn’t work.

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