On24- CMO Confessions

SEPTEMBER 10, 2020

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Jon Russo, CMO and Founder of B2B Fusion. As always, you can find the full episode of CMO Confessions on Podbean here an edited transcript of our conversation below.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52

Martech

FEBRUARY 9, 2024

Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. A: A former boss of mine at Janus has taken over at BOK Financial as the CMO, so he reached out about having me run the same playbook because they didn’t have a marketing technology team.

Finance 93

Finance New Technology CMO Analytics 93

Adobe Experience Cloud Blog

JUNE 10, 2013

The old adage regarding People, Process, and Technology remains true and the successful IT leaders of today drive much more focus on the former than the latter. Whether you are implementing CRM or marketing automation solutions, you’d be ill advised to map a bad business process to a new technology. The Overlapping CMO and CIO.

CMO 133

CMO CRM Thought Leadership Finance 133

Duct Tape Marketing

JUNE 20, 2023

Key Takeaway: Digital transformation requires organizations to rewire their processes and operations, leveraging new technologies to achieve value. And that really is like the guide for corporate finance executives on how to value a company. And it's sort of become like a standard business school textbook. Yeah, yeah.

Transform 65

Transform Finance Energy Customer 65

Econsultancy

DECEMBER 13, 2021

Gartner’s annual CMO Spend Survey , published in July 2021, has found global marketing budgets now equate to just 6.4% These figures indicate a rising demand for FinTech apps across the world, regardless of market size, as people manage their finances on online platforms throughout the pandemic. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Unbounce

AUGUST 16, 2023

I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. I’ve got some news. Welcome to Unprompted, a podcast about AI marketing and you. But today’s episode is gonna be more about AI generally because we’re so fascinated with what’s going on in the world today.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Litmus

APRIL 2, 2021

Earlier this week, our CMO, Melissa Sargeant, hosted a panel on the future of marketing with a few other marketing leaders—Jon Suarez-Davis from Salesforce and Kara Trivunovic from Epsilon. But, all three panelists seemed to agree that some of the most important relationships could be between marketing and our finance and legal departments.

Finance 70

Finance Health Marketing Marketers 70