Remove CMO Remove Influencer Marketing Remove Social Media Marketing
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Top 6 Social Media Marketing Challenges in 2024, According to 1,500+ Marketers [+ How to Face Them]

Hubspot Marketing

I’m not sure which social platform is winning the algorithmic gymnastics competition this year. Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. Top 6 Social Media Marketing Challenges in 2024 1.

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How to set a smart social media budget (and get it approved)

Hootsuite

A good guide to freelancer rates in 2024 can be found on the Editorial Freelancers Association website: Graphic design: $47.50–$85/hr Copywriting: $62.50–$100/hr Copy editing: $50–60/hr Translation: $50–70/hr Influencer marketing Working with influencers (aka content creators) is an easy way to expand the reach of your social media campaigns.

B2C 114
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6 things to look for in a B2B influencer

Martech

Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told us : “They’re going to trust hearing from that guy, versus the Demandbase brand.” Processing.

B2C 120
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Social media and influencers: 2025 predictions

Martech

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z 115
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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

CMO 95
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How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Adobe Experience Cloud Blog

Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. Influencer relations. People don’t just show up and buy on their own.”.

CMO 173
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7 Ideal Ways to Spend Your Marketing Budget in 2025 (And Beyond)

Marketing Insider Group

With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth. Social media ads remain one of the most cost-effective ways to reach a highly targeted audience.