Hubspot Marketing

JULY 21, 2025

Key performance indicators (KPIs) often give leaders signals to determine if what they’re doing is working or if they need to adjust. They identified that they weren’t performing as well with African-Americans as they should have been. The brands’ initial marketing collateral has not been tested on a diverse audience.

Branding

Welcome Software

JANUARY 24, 2025

Well, we might have something for you: it's called an integrated marketing strategy --and before you ask: no, you don't need to hire 100 more marketers, and no, it won't mean you have to beg for more budget. If you'd prefer an eBook, download your integrated marketing guide here.

Marketing Strategy

Lynton Web

NOVEMBER 26, 2024

Marketing metrics can feel like navigating a complex maze of numbers, percentages, and acronyms. But when you strip away the complexity, effective measurement boils down to one fundamental question: Are your marketing efforts driving meaningful business results? Consider your marketing metrics as a pyramid.

Transform

SMA Marketing

FEBRUARY 20, 2025

As a CMO, youre constantly challenged to demonstrate the return on investment (ROI) of your marketing efforts. It’s crucial to focus on key performance indicators (KPIs). This article highlights six critical marketing metrics every CMO should monitor closely.

Key Performance Indicator

Avinash Kaushik

NOVEMBER 26, 2024

Each week, my newsletter shares strategic frameworks and practical here's how to stay at the very bleeding edge of CFO-proof Marketing and Analytics. The Last-Click Methodology will give the entire credit for my conversion to email marketing. If you are doing Brand Marketing right, you are measuring one of only three KPIs: 1.

Analytics

Avinash Kaushik

MAY 5, 2025

CMO scorecards have impressions! A Bank’s CMO has NPS on their dashboard – NPS is sourced from everything a company does AFTER Marketing’s done! Each week, the newsletter shares strategic frameworks and practical here's how to stay at the very bleeding edge of CFO-proof Marketing and Analytics. Big 3 Definitions.

Key Performance Indicator

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. Fast forward to 2020 — 83% of CEOs now claim that marketing is a major growth driver.

CMO

Adobe Experience Cloud Blog

APRIL 21, 2014

Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”). We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Don’t Buy Players, Buy Wins. That’s a 3.2%

Key Performance Indicator

Duct Tape Marketing

MARCH 14, 2024

How To Hire a Fractional CMO written by Tosin Jerugba read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

CMO

Adobe Experience Cloud Blog

DECEMBER 20, 2017

It’s planning season, marketers. Gartner recently found that marketing budgets are beginning to recede, dropping from their peak (12.1% According to Gartner, the drop is due in part to marketing leaders being too distracted by tactics and execution. Is marketing pulling its weight? Are you donning your boxing gloves?

Finance

Adobe Experience Cloud Blog

AUGUST 16, 2018

By the end of 2018, an estimated $500 billion in digital commerce revenue will be attributable to email marketing, reports Gartner. And if you are managing email marketing campaigns your CMO wants to know: What impact did they make in terms of revenue? You’re ready to quickly launch your email marketing initiatives.

Email Marketing

Duct Tape Marketing

MAY 13, 2023

The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. They are also responsible for designing and executing marketing campaigns.

CMO

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics.

Thought Leadership

Martech

MAY 13, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: As a function of the business, where should Martech / Marketing Ops align? Under marketing? For this prompt, try selecting the CMO persona. I am trained with MarTech content.

CMO

Martech

JUNE 24, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Strategic capabilities refer to the unique resources, skills, and competencies that enable a company to achieve its strategic objectives and gain a competitive advantage in the market.

Transform

Marketing Insider Group

JUNE 26, 2023

Marketing becomes more complex every day. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t. But how are these impacting your marketing KPIs (key performance indicators)? With that said, what are your marketing goals ?

Key Performance Indicator

Marketing Insider Group

SEPTEMBER 1, 2020

In marketing, where we can struggle to show the bottom-line impact of our daily work, this means we need to shift toward measuring marketing’s impact on business outcomes. For marketers accustomed to tracking only their activity, this can be quite a leap, but it’s one that’s well worth taking. Business Outcomes.

Key Performance Indicator

Martech

MARCH 14, 2022

Embarking on a journey to marketing technology transformation is also not without disappointments. Read on for a proven approach to unlock the power of your marketing technology and tip the odds of transformation success in your favor. But the sky is not falling just yet, my friends. Don’t be a martech hyper-consumer.

Transform

Martech

DECEMBER 18, 2023

I am the first generative AI chatbot for marketing technology professionals. They can assist in implementing customer feedback mechanisms, establishing key performance indicators (KPIs), and leveraging analytics tools to measure and track the impact of CX initiatives. I am trained with MarTech content.

Transform

Avinash Kaushik

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.

CMO

Adobe Experience Cloud Blog

APRIL 14, 2016

Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. Marketing efforts are not designed to meet key business objectives.

Direct Mail

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Management

Duct Tape Marketing

NOVEMBER 21, 2022

What fractional CMOs can do for small businesses written by Editor read more at Duct Tape Marketing. One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. That’s what I want to discuss today.

CMO

Content Marketing Institute

JULY 10, 2018

In the marketing world, a change in a social media platform algorithm is a breaking news event. as content distribution platforms means even a slight change tightens the social media cuffs around marketers’ hands. Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. That helped a lot.

Key Performance Indicator

Martech

SEPTEMBER 30, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, who makes the decision? One of the major trends in B2B marketing is how it continues to adopt strategies that are traditionally B2C. More social, more video. B2B influencers.

Key Performance Indicator

Litmus

MAY 28, 2021

Sweeping advances in digital marketing, artificial intelligence, machine learning, and privacy have revolutionized and fragmented our discipline. All while social issues have raised expectations for marketers’ global impact on society. Jamie Gier , three-time Chief Marketing Officer, currently at Ceros. But all is not lost.

Key Performance Indicator

Litmus

APRIL 29, 2021

Every marketing email your brand sends should have a clear purpose and a sound strategy behind it. As much as we may have this in mind, there are a number of forces working against marketers from achieving this that an email brief could solve. Sounds simple, right? Does any of this sound familiar? Why should you use email briefs?

Copywriting

GrowPowerful

APRIL 20, 2023

As a founder, you may feel overwhelmed trying to manage all aspects of your business, including (and sometimes especially)marketing. The good news is there's an innovative solution that can help your startup thrive without breaking the bank: fractional marketing leadership.

CMO

Digital Marketer

MARCH 25, 2024

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year. Why are you and I not operating in the driver’s seat of our marketing and/or businesses? I needed to take back control of my business. Customers Oh!

Transform

Avinash Kaushik

AUGUST 20, 2024

Each week, the newsletter shares strategic frameworks and practical here's how to stay at the very bleeding edge of CFO-proof Marketing and Analytics. Two Types of Metrics | A Financial Lens on Marketing. So are: Market Share. The CMO wanted it reduced to $9. In this case, the effectiveness metric is Market Share.

Analytics

Duct Tape Marketing

AUGUST 16, 2023

How Fractional CMOs Are Reshaping Business Strategy written by Felipe Orrego read more at Duct Tape Marketing Marketing Podcast with Mike Volkin In this episode of the Duct Tape Marketing Podcast , I interview Mike Volkin. 03:54] How would you define a Factional CMO? [04:52] Like this show?

CMO

Avinash Kaushik

AUGUST 22, 2022

(Suspiciously, there are indications that in a handful of Test DMAs it might have gone down!). You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), Is it an industry standard KPI?

Transform

Avinash Kaushik

JANUARY 4, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. I’ll go out on a limb and say that it will also shock your CMO. We expect greatness from our work, let’s focus on great KPIs. This blog post was originally published as an edition of my newsletter TMAI Premium. You can sign up here.

Analytics

Econsultancy

MAY 11, 2022

  In marketing, and in business more generally, we often hear that decision-making should be “data-driven” Data can yield all kinds of crucial insights into customer behaviour and preferences, as well as helping to identify opportunities, potential challenges, and strategies that are working effectively.

Analytics

Set Up

OCTOBER 10, 2023

At Set up , we keep a pulse on the latest marketing trends and conversations. We regularly interview marketing leaders in different industries ranging from Financial Services, to Sports, to Automotive and Construction. It’s been three years since we wrote about the Healthcare Industry.

Transform

Avinash Kaushik

OCTOBER 17, 2023

Your Test markets are just 6 and your Control markets are 28, that makes no sense for getting accurate results. If you decide upfront which (good) KPI is going to trumpet success, it is harder for any senior leader in Marketing to go after you with a machete after the campaign is done, and results are poor.

Finance

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. And then some.

Marketing Strategy