Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. For a B2C company, email still has priority when looking at attribution numbers. Many factors influence intent.

B2C 129

B2C Whitepaper CRM Marketing Automation Platform 129

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. ” Andy Crestodina , co-founder, CMO, Orbit Media. This program would pay for itself!”

Whitepaper 105

Whitepaper Content Marketing Direct Mail User-Generated 105

Content Marketing Institute

AUGUST 10, 2018

Glenn started at the global commercial real estate services and investment management giant as a public relations manager, then took over regional social media strategy. Today, he’s the senior manager of brand strategy. What was missing was the brand’s story, which wasn’t always conveyed with a white paper or research report.

Real Estate 63

Real Estate Content Marketing Whitepaper Transform 63

Marketing Insider Group

JANUARY 24, 2013

B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. NoyesJesse – Jesse Noyes – Managing Editor @ Eloqua. Write case studies, eBooks, white papers, etc.

PR 111

PR Whitepaper CMO Marketing 111

Adobe Experience Cloud Blog

AUGUST 6, 2009

  His success with Green Leads and previously as CMO of two software companies combine with his thought leadership in social media lends to some great insight in this B2B Marketing thought leader interview.   They read whitepapers.  What is B2B appointment setting ? .  You specialize in reaching CXOs and VPs. 

Thought Leadership 71

Thought Leadership Whitepaper Social Media Marketing Outbound Marketing 71

Marketing Insider Group

AUGUST 12, 2010

And the conversation went way later than the restaurant manager and our wonderful server wanted it to. When a CMO asks a CSO what he wants from the lead program, he often hears something like the following: I want a lot of leads and I want them to be highly qualified. hot lead management.

Telemarketing 78

Telemarketing Customer loyalty Marketing Marketers 78

Martech

JULY 26, 2021

I do think you’re going to see these multifaceted, multi-talented leaders of marketing ops step up to that CMO role. The question was put to the group: “How many of you are interested in becoming a CMO.” Marketing work management: the forgotten essential. I absolutely do see that.”. Three or four hands were hesitantly raised.

CMO 101

CMO Whitepaper Shoppers Marketing Automation Platform 101

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. These blog posts, whitepapers, and podcasts can show you how to do it right. white paper).

Whitepaper 53

Whitepaper Buzz Marketing eBook CMO 53

Econsultancy

APRIL 28, 2022

Javor pointed to the need for management, and not simply lower-level staff, to become involved and invested in the concept. … We need to have our managers on board [with that] as much as we need to have employees on board.” “Another staple is – what are you doing around managing your own development?

eCommerce 83

eCommerce Energy Transform Marketing 83

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Content Management

CMO 40

CMO Whitepaper Place Shipping 40

Welcome Software

OCTOBER 12, 2022

I was also reading through your website ahead of our conversation today, and I noticed you used the term fractional CMO in a few places. And I would just like to know what is a fractional CMO? Would you consider yourself a fractional CMO at this point? Stephanie Nivinskus: I am a fractional CMO, yes. Content Management.

CMO 40

CMO Whitepaper Place Shipping 40

Marketing Insider Group

OCTOBER 25, 2021

As the management experts at Bain and Company point out, a mere 5 percent boost in customer retention increases profit by 25 percent. Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

For more, see the Marketo whitepaper Amplify Your Impact: How to Multiply the Effects of Your Inbound Marketing Program.). There are lots of technology solutions that can help with inbound marketing, including SEO, blog software, social media monitoring, and content management. We call this the Inbound Marketing Multiplier.

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124

Marketing Insider Group

JULY 3, 2015

A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. One 18-page white paper placed on your company website can only be so effective. The same effect goes for thought leadership content. Leverage Multimedia.

Thought Leadership 78

Thought Leadership Whitepaper CMO Content Marketing 78

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? As a CMO, you should personally plan on at least one hour a month for brainstorming content ideas and strategies. Success with inbound marketing will not happen by itself.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Adobe Experience Cloud Blog

MAY 27, 2016

For example, practitioners are more likely to be grabbed by a video, infographic, or ebook—something that explains the basic concepts while, CEOs and managers may be more willing to exchange email addresses for whitepapers. Remember that all of the above will vary for every decision maker.

SEO 91

SEO Thought Leadership Whitepaper User-Generated 91

Unbounce

JULY 12, 2023

Is managing your data privacy effectively is even possible in this new AI age? And, as you know, I’m Pete Housley, CMO of Unbounce. In this episode, you’ll get answers to big questions like: What are the benefits to digital marketing agencies embracing AI? How you can improve your prompts to get better AI-generated results?

User-Generated 96

User-Generated Whitepaper B2C Product 96

Hubspot Marketing

JANUARY 7, 2024

The following degree programs can lead to a career in marketing: Marketing Management Business Economics Psychology Communications Public Relations Journalism Nowadays, it doesn’t matter as much what you major in as it does where you go to school or what you get involved in. But what are these specific opportunities, you ask?

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

SEPTEMBER 30, 2010

She also recapped a CMO Council study: Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose. Who should manage it?

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Exposure Ninja

JULY 5, 2023

Share your expertise through blog posts, whitepapers, webinars, or podcasts to build trust and credibility with your audience. Their tantalising mix of blog posts and whitepapers has clients buzzing around like bees on a honey mission. And let’s not forget those scrumptious whitepapers, research reports, and eBooks.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52