Duct Tape Marketing

AUGUST 6, 2025

Should You Hire a Fractional CMO? Here’s Who It’s For (and Who It’s Not For) written by John Jantsch read more at Duct Tape Marketing After working with thousands of business owners over the last three decades, I can tell you one thing with certainty: the marketing leader you hire, or don’t hire, can make or break your growth.

CMO

Martech

DECEMBER 4, 2024

From AI-powered analytics to the latest customer data platforms (CDPs) and composable digital experience platforms (DXPs), there’s always something newer, flashier and supposedly game-changing on the market. The risks of technology-led strategy The appeal of new technology lies in its promise of transformation.

Transform

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Other marketers will stay focused on quality. Don’t despair.

SEO

yorCMO

JULY 2, 2024

Our client aimed for new growth, and with the assistance of Fractional CMO Stacy Kamigaki, they achieved a path to expand into new markets. The post Driving Growth Through Marketing Transformation appeared first on yorCMO.

Transform

Welcome Software

JULY 14, 2025

So marketers are left stitching together content, workflows, and data - briefing, tagging, uploading, testing, analyzing - across a fractured tool stack. Why most AI stops short of execution The generative AI boom brought a wave of tools that can produce content at scale - but marketing isn’t just about content.

Marketing

Orbit Media Studios

JULY 24, 2024

Marketing charts are never straight lines, they’re hockey stick curves. The top performers in any marketing channel get all the love. And so on down the line… Marketing charts usually follow a curve. I reached out to the marketer with the most data, Pete Caputa, founder of Databox, to discuss. Why the long tail?

Law

Duct Tape Marketing

MAY 7, 2025

In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditional marketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing?

Marketing Strategy

Welcome Software

JUNE 30, 2025

Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent.

Transform

Businesses Grow

DECEMBER 16, 2024

The world is moving at the speed of Nvidia these days, and no career is being disrupted more than marketing. I host a community called RISE that’s dedicated to the future of marketing. I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024. No viral stunts.

Gen Z

Animalz blog

JULY 3, 2025

Remember when content marketing meant something other than chasing keywords? Smart marketers are rediscovering what they’d forgotten: SEO is just one way to generate pipeline, educate the market, and build authority — there are many others. At MoEngage, CMO Aditya Vempaty switched webinar platforms specifically for speed.

PR

Animalz blog

JUNE 24, 2025

Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” He also believes marketers who don’t spend time with customers are “lazy.” This episode is a wake-up call for content marketers who want their work to matter. This is lazy b t.” (10:25)

B2C

Orbit Media Studios

MAY 13, 2025

The big players, Google and Microsoft, have less than 50% market share combined. A new market with new entrants appears and established companies rush to catch up. Its an important question for marketers. The entry into another economy and the emergence of a new business model for the web. It knows you well.

User-Generated

The CMO Survey

AUGUST 28, 2019

Here are my top ten results from the August 2019 CMO Survey. These results are based on a sample of 341 top marketers at for-profit U.S. 1—Marketing Budgets: Marketing budgets are expected to grow by 8.7% I would like to see the use of new technologies help marketers shift to a more dominant forward-looking stance. #3—Marketing

CMO

The CMO Survey

FEBRUARY 26, 2020

Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketers currently spend about 2.1% Marketers anticipate these budgets to increase 100%, to 4.2%, in three years. 2 – Marketing Spending. of marketing budgets to 15.2%

CMO

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. He’s also served as CMO for medical technology startup Eargo, and has also held high-level positions at Visa, PepsiCo and Razorfish. Get the daily newsletter digital marketers rely on. Processing.Please wait.

New Markets

Martech

MAY 30, 2024

The latest edition of The CMO Survey shows contradictions which, in my view, hinder the realization of marketing technology benefits and ROI. The CMO Survey is conducted biannually since 2008. The spring 2024 report includes data collected during Q1 2024 from CMOs across various industries and company sizes.

CMO

The CMO Survey

JUNE 3, 2024

The post AI-Powered, Not Replaced: The New Marketing Productivity Power appeared first on The CMO Survey.

New Markets

Marketing Insider Group

OCTOBER 28, 2015

The Report – When and How Does Board-Level Marketing Experience Impact Firm Performance? released by the Marketing Science Institute , looked at the performance of companies based on the backgrounds of their board of directors. The effect is even stronger when up against a declining market share. Here’s what they noticed.

CMO

Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO

The CMO Survey

MARCH 18, 2021

The dust is beginning to settle for marketers who helped steer their companies through marketplace volatility caused by the ongoing pandemic. The 26 th edition of The CMO Survey , which surveyed 356 marketing leaders, offers an overview of gains and losses and provides timely predictions for the year ahead. Of these losses, 28.1%

CMO

Adobe Experience Cloud Blog

JUNE 14, 2016

Author: Charm Bianchini Last week, I had the pleasure of attending the Argyle CMO Forum in San Francisco. With over 200 attendees, Argyle brought together marketing leaders from various industries to discuss new marketing strategies and best practices. One of the key topics of discussion? Digital transformation.

Transform

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. This has made us not only the fastest growing marketing automation vendor, but also one of the fastest growing SaaS companies of all time. The New Demand Center.

CMO

Martech

NOVEMBER 14, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt: What does a Marketing Technology Manager do? Answer: A Marketing Technology Manager, also known as a maestro, plays a crucial role in the implementation and integration of marketing software within an organization.

Management

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. What’s the best way for the marketing and media teams to relate to each other? In all cases, the subscribers are electrical engineers, the company’s target market.

Transform

Marketing Insider Group

SEPTEMBER 17, 2019

This article is based on my forthcoming book, Mastering Marketing Agility (Berrett-Koehler, June 2020). . When a CMO is hired, somewhere an hourglass flips over. Grains of sand begin plummeting from the upper half, piling up inexorably in the bottom until time runs out and the CMO is politely asked to leave.

CMO

Marketing Insider Group

NOVEMBER 9, 2020

Are you feeling pressure on your marketing budget? If you think you can’t stretch your dollars to meet all your marketing needs, you may actually need better allocation, not more money. The objective of marketing is to attract, engage, convert, and retain customers. Marketing Budgets Shifting and Changing.

CMO

Adobe Experience Cloud Blog

APRIL 21, 2014

We’ve talked about Moneyball and marketing automation on the blog before , and the analogy still rings true. Here’s a laundry list of lessons that marketers can learn from the Moneyball method. As a marketer, focus on the KPIs that truly reflect profits earned. Don’t Buy Players, Buy Wins. Revenue per sales person.

Key Performance Indicator

Adobe Experience Cloud Blog

MARCH 24, 2011

by Jon Miller Strategic marketing consultancy, CMG Partners, recently released its 3rd Annual CMO’s Agenda ; a body of work that shares key ideas and best practices extracted from one-on-one conversations with over thirty marketing executives. Be a business leader first, and a marketer second. Getting intimate.

Transform

Marketing Insider Group

JANUARY 29, 2013

What marketing metrics do you use to run your business? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. It is the data scientists and the marketing nerds. It is the data scientists and the marketing nerds.

CMO

Rock Content

DECEMBER 15, 2020

Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.

CMO

Set Up

OCTOBER 6, 2022

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Pete Boland , the CMO of Kelly, to share about his philosophy on discovering passions and the influence of mentors and Shakespeare on his career and leadership. “

CMO

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. As a modern marketer, you will need to: Be accountable for revenue. Measure against new metrics.

Management

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.

Analytics

Adobe Experience Cloud Blog

MARCH 23, 2018

Marketing has always struggled to show its value. Perhaps this explains why there are still a small number of CMOs in the boardroom. Only 21% had a marketing background among FTSE 100 CEOs. Marketing as a Growth Driver. The CMO job description has also undergone massive change in recent years.

Customer

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting