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Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.
Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. That’s one of many benefits holistic marketing offers.
The hype cycle’s rapid pace is unsettling many companies and their marketing departments. It’s reasonable to infer that many of those laid off were in marketing and customer service roles, where AI is handling many more tasks. Example : Mary Marketer, the marketing operations manager at ACE Corp.
The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditionalmarketing strategies. This transformation poses both challenges and opportunities for marketers. This shift gives marketers a unique advantage.
by Jason Miller The primary job of the CMO is to position a company for success and to drive revenue. Fortunately, buyers put down their “anti-marketing” shields when they are actively seeking information or passively looking to be entertained or educated. Do you find this infographic to be a helpful resource?
Many small to mid-size manufacturing companies are turning to fractional leadership to gain the strategic marketing expertise they need without the overhead of a full-time hire. This isnt just […]
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry’s brightest minds in attendance, including over 100 CMOs from some of the country’s most successful firms. conversion rate. conversion rate.
Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. IT asks different questions; marketing and legal have their own set of concerns. Your alignment with the sales team.
Marketing is a requirement for growing organizations. And it makes sense to have a savvy individual in the driver’s seat to ensure that your marketing efforts dovetail together, connect with your KPIs and overall business goals and move the organization forward. However, most likely, you don’t need a CMO. What is a CMO?
By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. The time to adapt is now. But this is an exception. The reason?
Fractional CMO: Reinventing Marketing Strategies written by John Jantsch read more at Duct Tape MarketingMarketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I’m doing a solo show, and I’m gonna talk about how Fractional CMOs are becoming increasingly popular among business owners and marketing agencies.
With over 15 years of collaboration, Sara and John unpack the reasons traditionalmarketing agency models are strugglingand why a system-based, AI-enhanced strategy is the future of small business marketing. Join the Anti-Agency Model Workshop starting this June.
The main finding from a survey of senior marketing executives conducted by Forrester and the Business Marketing Association was that there has never been a better time to be a CMO at business-to-business organizations. And it was straining traditionalmarketing strategy. Has there ever been a better time to be CMO?
Solving the Marketing Leadership Gap for Small Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I tackle a critical topic that small businesses face today: the marketing leadership gap.
Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.
How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?
Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditionalmarketing methods. Digital Marketing Costs Less.
The Emergence of Fractional CMOs: A Powerful Shift in Marketing written by John Jantsch read more at Duct Tape Marketing As businesses evolve and competition increases, the marketing landscape is changing significantly. They are also responsible for designing and executing marketing campaigns.
As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Content marketing is trending up !
by Maria Pergolino Traditionally, marketing forecasts haven’t held as much weight as sales forecasts in the eyes of the CEO. This is beginning to change as more companies are looking beyond the traditional sales cycle and more at an overall revenue cycle. Integration With Automation Systems.
Is your marketing department ready for 2021? The development and execution of successful campaigns depend, among other things, on the planning of a solid marketing budget. A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually.
Are You Ready to Be a Fractional CMO? written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. 05:44] One word: Branding!
“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. ” Marketing analytics tools have been a cornerstone of teams for years, but a changing digital landscape is disrupting this trend.
What is content marketing? Who needs to worry about content marketing? Strategic digital marketers all need to understand the importance of content marketing. Strategic digital marketers all need to understand the importance of content marketing. What is content marketing? Why is it important?
Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditionalmarketing strategy.
I encourage you to check out my original post about the new era of engagement marketing for context. Also, don’t miss last week’s post — an interview with Seth Godin, who discussed the shift from transactional and mass marketing to an engagement model centered on building personalized, lifelong relationships. That means fast.
Martech is an emerging discipline that constitutes the intersection of traditionalmarketing fundamentals and bleeding-edge technologies. How do you recruit marketing technologists when the ideal candidates might not even think to identify themselves in that rubric? You’re marketing to marketers. In your inbox.
A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies. Observations Driving New Visions In Marketing.
After the acquisition, Sebastian, PetFirst’s former CFO, and now MetLife’s AVP for Pet Insurance Marketing, was tasked with growing the MetLife Pet Insurance division. They’d been using a traditionalmarketing workflow with modular teams that were highly skilled in marketing. million U.S.
As I wrote yesterday, in cases where the CSO lacks “bottom-up” visibility into future periods , highly accountable CMOs can fill the void with marketing forecasts. These are not “traditional” marketing forecasts, which take the form of a top-down market size analysis.
I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. Marketing isn’t sales. Marketing is simply a way of helping these customers and businesses find each other and build a mutually beneficial relationship. People hate ads. Who wants to be sold to?
In our conversation, we unpack the concept of High Definition Marketing and explore how AI is transforming traditionalmarketing strategy into a precise, scalable, and execution-ready system. Better marketing, not just more marketing. Chapters: 00:41 What is High Definition Marketing?
CMOs feel largely unprepared for the challenges of today’s marketing challenges when it comes to the changing buyer, the corporate pressures to contribute and the skills and tools they have to work with. And yet much of the B2B Marketing conversation is still on generating leads. Change is coming to B2B Marketing.
When I kickoff work with CMOs as an upper-funnel marketing consultant and we discuss their social team org structure, the first thing I say to them is, “Can I actually hear about how your paid social team is staffed and how strong your customer acquisition costs and return on ad spend are first?” This question always surprises them.
Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. What are the most common mistakes brands make with content marketing? But they take time.
There’s a big misconception, especially in marketing, that agile is a new practice for the team. Some think that if the team gets trained on agile marketing , they can work differently, with new meetings and tools,and reap the benefits of agility: speed-to-market, customer-centricity and team satisfaction, just to name a few.
Author: Rick Siegfried Attending Marketing Nation Summit is almost a rite of passage. Have you really experienced digital marketing if you haven’t attended Summit? I’m not going to say you haven’t, but there really is only one industry event for anyone that’s marketing in this transformational age.
At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, it’s all about partnerships. This is according to Acquia CMO Lynne Capozzi, some of whose thoughts are below. With partnerships, you have strength in numbers. Website refresh?
At the dmexco conference in Cologne, Germany, LEGO CMO Julie Goldin sat down for a fireside chat in front of a packed audience to reveal how her company has become one of the world’s most popular content creators. Content teams are often siloed within the marketing department, but not at LEGO. Image via Socialbakers.
“Think of your website as a 24/7/365 lead generation engine,” said Lynne Capozzi, CMO of digital experience powerhouse Acquia. “It And the cost of producing website content is 62% less than traditionalmarketing and it generates about three times the leads.”. It sells while you sleep.
Author: Jamie Lewis Today’s buyers have unlimited choices, access to a wealth of research, and are being bombarded with countless marketing messages each day. So it’s no wonder that many marketers are finding it difficult to break through the noise. Marketing efforts are not designed to meet key business objectives.
We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.
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