CMO Performance Marketing Retail 
Martech
APRIL 17, 2025
And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Most marketers approach branded search with a healthy dose of skepticism. Even typing the word makes me squirm.
SocialPilot
JULY 14, 2025
Say you’re a fractional CMO posting weekly commentary on B2B go-to-market shifts. Performance Marketing Strategy,” “AI-Powered CRM,” “Employee Advocacy Tools”) Tip: Don’t stuff generic terms like “Marketing” or “Digital.” Over time, peers and prospects begin associating your posts with category-level thinking.
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Hubspot Marketing
APRIL 14, 2025
AIs role will expand, provided marketing teams better structure their internal data architectures and continue investing in AI education and training. Pro tip: How else are marketers using AI across their organizations? But, as Nirmal Gyanwali , Founder & CMO and WP Creative , notes, the buck does not stop at the AI tool.
The CMO Survey
FEBRUARY 26, 2020
Here are my top ten results from the February 2020 CMO Survey. These results are based on a sample of 265 top marketers at for-profit U.S. Marketers anticipate that more customers will emphasize trusting relationships (40.2% 7 – Firm Performance. customer lifetime value) to measure marketing performance. #8
Martech
JANUARY 12, 2022
said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. Keep it short, no more than three to five questions at a time, so it doesn’t feel overwhelming,” explained Tom Treanor, CMO of enterprise CDP TreasureData. Amanda Elam, CMO of commerce experience cloud Bloomreach, offered several examples.
Avinash Kaushik
SEPTEMBER 5, 2023
An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. To build an effective big picture scorecard for the CMO, that is not data pukey , there are three crucial challenges that have to be solved: Represent the full span of the CMO’s world.
Set Up
JULY 13, 2023
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. “ It’s our responsibility [as marketers] to tell the story of what people can use and do it in a way that is completely transparent and credible. ” It's almost like a hunt.”
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