Marketing Insider Group

SEPTEMBER 23, 2024

These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts. Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time.

Management 124

Management CRM Analytics Marketers 124

Hubspot Marketing

JULY 12, 2024

Having a hard time finding clear info on community management tools? Community management” covers a wide range of jobs, and they’re not going to have the same software needs. I chatted with a range of community management veterans from Square, Pocket CCO, and our very own Community Strategy & Operations team.

Management 91

Management CRM Price Analytics 91

Marketing Insider Group

FEBRUARY 18, 2025

In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing. Automation within a CRM reduces manual work, saving time and minimizing errors.

CRM 65

CRM Management Analytics Communications 65

Marketing Insider Group

FEBRUARY 10, 2025

Customer Relationship Management (CRM) systems automate part of the relationship-building process so businesses can build strong customer connections. This technology manages and analyzes customer interactions so enterprises can create long-term relationships. It’s a strategy for building lasting customer relationships.

CRM 95

CRM Customer Transform Customer loyalty 95

Litmus

SEPTEMBER 25, 2024

An effective lifecycle marketing strategy uses the “Trigger, Message, Channel” approach to make sure communication is timely and relevant: Trigger: An action or behavior that signals a customer is moving from one stage to another (e.g., It allows for highly personalized and timely communication. as key triggers.

Management 96

Management Marketers Marketing CRM 96

Marketing Insider Group

FEBRUARY 5, 2025

Fortunately, CRM workflow automation can save you an incredible amount of time and money. Automating repetitive tasks within Customer Relationship Management (CRM) systems streamlines processes, reduces errors, and frees up valuable time for more strategic activities. What is CRM Workflow Automation?

CRM 68

CRM Transform Customer Journey Communications 68

Marketing Insider Group

JANUARY 29, 2025

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. What is Customer Relationship Management (CRM)?

CRM 71

CRM Transform Marketing Automation Platform Marketers 71

Martech

OCTOBER 14, 2024

Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Tools: Customer relationship management (CRM) software (e.g.,

Key Performance Indicator 112

Key Performance Indicator CRM Marketing Automation Platform Customer Acquisition 112

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Key contributions: Managing day-to-day web content production to align with marketing objectives.

CRM 112

CRM Customer Journey Customer loyalty Management 112

SocialPilot

DECEMBER 29, 2024

This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty. Why is Online Review Management Important? Let us look at some powerful reasons behind why online reviews management is important: 1.

Management 89

Management User-Generated Price SEO 89

SocialPilot

DECEMBER 2, 2024

Managing reviews for businesses with multiple locations can be a challenge. By effectively managing both, you can turn customer feedback into a powerful tool to improve your business and boost your online presence. In this section, we’ll explore the key activities involved in implementing a robust review management strategy.

Management 89

Management CRM Price SEO 89

Marketing Insider Group

AUGUST 26, 2024

Salesforce: Known for its robust CRM capabilities and AI-powered Einstein 1 features. Use APIs and other integration tools to connect AI platforms with your CRM, email marketing, and other marketing tools. Clear communication and support throughout the transition period can facilitate a smooth onboarding.

CRM 123

CRM Transform Marketers Marketing 123

Marketing Insider Group

MARCH 10, 2025

A well-managed customer relationship management (CRM) system organizes interactions, automates follow-ups, and strengthens engagement. Maintaining an in-house CRM team, however, requires time, expertise, and ongoing investment. Quick Takeaways: Expert management optimizes workflows.

Transform 65

Transform CRM Customer Analytics 65

Martech

JANUARY 27, 2025

At the heart of this frustration is a structural problem rooted in CRM systems. I personally think Salesforce, the most widely used CRM in B2B, is to blame for this disconnect. So why do so many organizations still treat their CRM systems like theyre selling to individuals? Heres how you can start winning as one team.

CRM 114

CRM Communications Marketers Marketing 114

Martech

DECEMBER 6, 2024

Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. The Frame AI team is expected to join HubSpot and integrate Frame AIs technology directly into Breeze, HubSpots family of AI-powered tools, which works across the CRM.

CRM 115

CRM Communications Customer Product 115

Martech

NOVEMBER 7, 2024

They unlocked digital marketing superpowers at the company level, helping marketers communicate more effectively with executive leaders and colleagues in sales. This introduces the need for organizational change management. Marketers are expected to set up, integrate and manage the system themselves. Sounds great, right?

Transform 127

Transform CRM Analytics Management 127

Marketing Insider Group

JULY 30, 2024

This direct line of communication builds trust and ensures the accuracy of the insights you gather. Managing your data requires robust systems like CRM platforms to organize and analyze the information. Video Source Effective data management is crucial to derive meaningful insights and make informed decisions.

Transform 125

Transform CRM Communications Management 125

Marketing Insider Group

MARCH 3, 2025

Thats a lot of work for sales and marketing departments , which is why a customer relationship management (CRM) tool is a must-have for any company serious about building a loyal client base. With a good CRM platform, you can find new customers and keep them. And thats another thing a CRM solution can help with.

CRM 52

CRM Communications Management Analytics 52

Martech

JULY 26, 2024

Here’s a look at critical technologies and their strategic roles: Advanced CMS : Utilize enterprise-grade CMS platforms like Adobe Experience Manager or Sitecore for robust content management and personalized user experiences.

Transform 127

Transform Whitepaper Thought Leadership Customer Journey 127

The Marketing Operations Leader

APRIL 1, 2025

1️⃣ HUMAN AGENT ONLY A human manages the entire conversation—responding via SMS, email, or chat—and manually updates CRM fields. 2️⃣ AI AGENT ONLY A single AI agent handles inbound questions and updates the CRM. For a deeper dive, check out Justin Norris 's latest LinkedIn article.

CRM 130

CRM Communications Promotion Personalized Marketing 130

Sprout Social

FEBRUARY 18, 2025

Managing a successful social media strategy today is about more than just creating and publishing high-quality content. Social media platforms are all designed to foster communication, and this expectation extends to your customers. The importance of efficient social media inbox management Nobody wants to be ignored.

Management 69

Management CRM Communications Customer 69

Martech

FEBRUARY 17, 2025

Implement and manage tools and technologies that support revenue generation. Sales: Familiarity with sales processes, lead generation, and customer relationship management. Technical proficiency: Familiarity with CRM systems (e.g., Project management: Strong organizational skills to manage multiple projects and initiatives.

Customer Acquisition 112

Customer Acquisition CRM Marketing Automation Platform Analytics 112

Martech

JUNE 21, 2024

Your company just bought a shiny new CRM. Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. Now, who drives it?

CRM 117

CRM Product Education Communications 117

Martech

JULY 30, 2024

Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms. AI, machine learning and big data analytics can help drive your decision-making, streamline operations and enhance customer engagement.

CRM 111

CRM Marketers Marketing Customer loyalty 111

Lynton Web

AUGUST 3, 2024

Let's explore this offering from the Lynton team and dive into the world of integrated fitness management and marketing automation. It streamlines operations from billing and member management to prospect tracking and event scheduling. Efficient Operations : Automate routine tasks and reduce manual data entry.

CRM 98

CRM Inbound Marketing Marketing Automation Platform Health 98

Hubspot Marketing

SEPTEMBER 11, 2024

AI recruiting tools personalize communication with candidates and provide information about the company and job. While they can personalize communications, messages generally won’t feel as human as they would if a person wrote them. It also automates recruitment communication, significantly speeding up the hiring process.

Price 117

Price CRM User-Generated Analytics 117

Martech

AUGUST 12, 2024

Centralized customer data management Unified customer profiles: A CDP aggregates data from various sources (e.g., website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles. Here’s how a marketer can effectively integrate a CDP: 1.

Customer 113

Customer B2C CMO Customer Journey 113

Backlinko

MAY 12, 2025

Here are the platforms you can manage with Buffer: Facebook Instagram Threads TikTok LinkedIn YouTube X/Twitter Pinterest Google Business Profile Bluesky Mastodon Heres what I love about Buffer: Manage Your Content Workflow with a Built-in Kanban Board Buffer gives you a simple, visual way to manage your entire content workflow.

Management 58

Management CRM Price Analytics 58

Hubspot Marketing

FEBRUARY 26, 2025

That experience pushed me to develop a systematic approach to stakeholder management. You document each stakeholders role, their level of influence, what they care about most, and how they prefer to communicate. The map becomes your guide for managing expectations and preventing conflicts before they happen.

Finance 93

Finance Transform Communications CRM 93

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. This information can be integrated into your CRM and used to boost lead scores accordingly. Pain points If a lead’s behavior (e.g.,

Communications 119

Communications CRM Target Market Price 119

Hootsuite

OCTOBER 7, 2024

The best comprehensive social media analytics tools allow you to compile data from multiple platforms and create custom reports so you never find yourself in a position like this: My manager wants me to create incredibly granular analytics of all our social media pages. Try the best social media management tool for free for 30 days.

Analytics 118

Analytics PR Price CRM 118

Martech

AUGUST 19, 2024

Dig deeper: 22 must-have reports for measuring CRM health The 6 high-churn personas marketers need to watch closely There are at least six high-churn personas marketers and sales teams need to watch closely. The short-term project manager or consultant Project-based work isn’t supposed to last forever. At some point, reality sets in.

Price 117

Price Health CRM Retail 117

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

CRM 119

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 119

Marketing Insider Group

AUGUST 7, 2024

Quick Takeaways ChatGPT can automate routine content creation and internal communications tasks, leading to faster response times and less manual effort. The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management.

Transform 89

Transform CRM User-Generated Communications 89

Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. How it helps you Sales managers can now forecast revenue more accurately without custom objects or third-party tools.

CRM 98

CRM User-Generated Management Communications 98

SocialPilot

DECEMBER 10, 2024

When it comes to review management, BrightLocal emerges as a great platform that enables you to manage your business’s presence across multiple locations, platforms, and brands. We’ll help you navigate the process of selecting the right review management platform for your business. Verified G2 Review 4.

Management 75

Management Non-Profit User-Generated Price 75

Martech

APRIL 1, 2025

But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. Crafting a compelling brand story.

Transform 126

Transform SEO Copywriting User-Generated 126