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Make Every Subscriber a Winner: How to Use Email Scratch-Offs

Litmus

In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. How to use scratch-offs in email The first thing that likely comes to mind is using email scratch-offs for promotions or discounts. On average, subscribers only spend 8.97 seconds with an email.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices. It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands.

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Let the Right Marketing Mindset Guide Your Career Development

Pam Didner

It impacts how you approach marketing, career development, and management communications. How can I communicate in a way they understand? If you constantly ask these questions, it will shape your thinking approach to how you build key marketing elements such as: Buyer personas. KPI (Key Performance Indicators) settings.

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Sales and marketing alignment for improved business effectiveness

Sprout Social

True alignment involves unified communication and mutual support between the two functions. Both teams cooperate to create cohesive and customer-centered strategies that drive revenue growth and improve customer experience. Differing promotional copy, blog posts, product descriptions and sales pitches may erode consumer trust.

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5 Steps to Conduct a Customer Experience Audit to Reduce CX Friction

Rock Content

It’s an in-depth examination of a customer’s experience with your business. Effective customer experience audits track every step of the customer journey. They examine every customer interaction from discovery to after sales support. Also, they take into account the fact that not every customer journey is the same.

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives. The agility to adapt is fundamental in maintaining relevance.

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B2B Outbound Sales: Your Guide to Highly Targeted Outreach

Customers.ai

To start, we have to understand what B2B outbound sales means: B2B outbound sales, short for Business-to-Business outbound sales, is a proactive approach where businesses initiate direct communication with potential customers to generate leads and close deals. But remember, consistency is key. How Customers.ai

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