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Decoding corporate communications: Functions, goals and skills

Sprout Social

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. It can be difficult to correlate corporate communication efforts to business impact.

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Make Every Subscriber a Winner: How to Use Email Scratch-Offs

Litmus

In the fast-paced realm of digital marketing, standing out amidst the clutter of promotional emails is no small feat. How to use scratch-offs in email The first thing that likely comes to mind is using email scratch-offs for promotions or discounts. On average, subscribers only spend 8.97 seconds with an email.

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How to build an SEO-forward culture in enterprise organizations

Search Engine Land

I’ve learned and worked with organizations with unique internal culture, communication and team interaction approaches. This ranges from monthly town halls to recording and publicly sharing client meetings on the company’s YouTube channel – a total transparency consulting approach for a community-invested organization.

SEO 88
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16 Questions to Ask An SEO Agency [And Our Answers]

Sachs Marketing Group

This proactive inquiry sets the foundation for transparent communication, mutual expectations, and a partnership to achieve measurable, successful results in your digital marketing efforts. It should also include a plan for content distribution and promotion to maximize reach and impact. How and when will we communicate?

SEO 98
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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices. It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands.

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Unlocking Success with Effective Marketing Planning

Rock Content

This is achieved by understanding their behavior, demands, and pain points and tailoring an effective communication strategy that resonates with them. It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success.

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Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

Digital Marketer

The objectives you set will guide every aspect of the giveaway, from the choice of products to the promotional channels and the mechanics of participation. Promote your giveaway through all available channels, including social media, email marketing, your website, and in-store displays if you have a physical presence.