Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics

Marketing Insider Group

MARCH 6, 2020

The hard costs and opportunity costs won’t likely be recouped, but there is still a chance to engage virtually and ensure that your reputation isn’t upended by not being communicative or transparent. Communication and Transparency Must Be Part of Your Plan. Timing Your Communications.

Logistics

Marketing Insider Group

OCTOBER 27, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event , what you do after is what matters most. We will consider the following action points: Plan for Post-Event Resources.

Logistics

Hubspot Marketing

JANUARY 7, 2024

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world. They can help with public speaking, creative problem-solving, logistics, sales, and analytics. For this reason, companies need event marketers.

Copywriting

Adobe Experience Cloud Blog

JUNE 12, 2015

Author: Stacey Thornberry As a field marketing manager, I’ve been to my fair share of tradeshows. In fact, I’ve planned, packed for, and pretty much done all the logistics leading up to some events. So, have someplace where people can sign up for communications from your company and be entered in your raffle.

Thought Leadership

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Social Media. Demand Generation.

CRM

Hubspot Marketing

JUNE 6, 2023

Experiential marketing (also known as xm marketing, engagement marketing, event marketing, on the ground marketing, live marketing, or participation marketing), might sound a bit like event marketing, which makes sense — experiential campaigns do tend to be event-centric.

User-Generated

Hootsuite

MARCH 26, 2020

Built-in templates are available for different use-cases to minimize event-planning hassles. Tips for hosting virtual events. All events come with logistical challenges. Here’s how to avoid hiccups during your virtual event. Whether big or small, offline or online, every event should have a strategy.

Promotion

Adobe Experience Cloud Blog

JUNE 17, 2019

Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement, but also a unique opportunity to further customize your follow-up, communications, and their next event experience, which in turn helps accelerate impact, velocity, and conversion. The problem?

Logistics

Hubspot Marketing

AUGUST 9, 2018

Four-year programs teach you the skills and competencies needed to join and excel in the competitive, fast-paced landscape that is the marketing world, including public speaking, creative problem-solving, logistics, sales, and analytics. The following degree programs can lead to a career in marketing: Marketing.

PR

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. Here are five findings from a 2022 consumer study by Capterra : 81% said they would buy from brands that send holiday opt-out emails.

Gen Z

Duct Tape Marketing

JULY 20, 2023

There should be a focus on fostering relationships between the community of your business and creating a space for attendees to support each other. Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] John Jantsch (01:43): So how did you get into events?

Food

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% 97% of event marketers believe hybrid events are the future.

Advertisers

Marketing Insider Group

JULY 9, 2024

As the world embraces the return to in-person events and conferences, B2B companies have a prime opportunity to leverage these gatherings for increasing brand awareness and business growth. Effective event marketing can be the difference between a memorable brand experience and a missed opportunity.

Event Marketing

Hubspot Marketing

SEPTEMBER 30, 2024

Technology offers new ways to communicate, but real human interaction remains the cornerstone of building trust and fostering genuine relationships. This is where event organizers play a crucial role — not just in coordinating logistics or securing speakers, but in creating environments that encourage meaningful connections among attendees.

Transform