Litmus

DECEMBER 18, 2023

Getting executive buy-in for something like your marketing budget means you convince your manager or executives that your team, department, or tool stack is worth the investment. Email marketers have to successfully ‘manage up’ to executives with excellent analytical skills and storytelling skills,” says Shaw.

Email Marketing 106

Email Marketing Transform Health Marketing 106

Sprout Social

JUNE 26, 2023

Omnichannel vs. multichannel: unveiling the key differences Omnichannel and multichannel are strategies for communicating with customers, with two distinct goals. Harnessing appropriate technologies for success Managing customer data across multiple channels can be challenging, especially if you have a huge customer base or a complex product.

Customer Journey 119

Customer Journey Customer Transform Retail 119

Use Insider

JULY 28, 2023

Here’s the difference in how they’re connected: In multichannel marketing , all the communication channels work in isolation with no connection between any of them. Cross-channel marketing usually describes integrating different channels into a sales funnel and select communication channels are connected to a primary communication channel.

Retail 98

Retail Shoppers Manufacturing Transform 98

Martech

FEBRUARY 22, 2022

It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase. And data from Pointillist suggests that digital transformation of tools and strategies remains one of the top CX priorities for brands. Adobe Experience Manager (AEM).

Customer 140

Customer Customer Journey Customer Acquisition CRM 140

Martech

JULY 25, 2022

Aiming to organize these diverse B2B solutions into a mega-category — we’ll call it “revenue technology” — the race is on to develop more modern, effective systems to generate customers and manage revenue. Customer Relationship Management (CRM) platforms. Customer Success (Management) platforms. Primary user = sales.

CRM 105

CRM User-Generated Marketing Automation Platform Management 105

Hubspot Marketing

AUGUST 14, 2018

Shopify Uses HubSpot CRM to Transform High Volume Sales Organization," by HubSpot. Immediately, IDEO has communicated two of the case study's major pillars. To help you create an attractive and high-converting case study, we've put together a list of some of our favorites.

Transform 137

Transform Automobile Marketing Marketers 137

Martech

MARCH 4, 2022

Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Businesses have been forced to embrace digital transformation efforts and learn how to deliver value to customers who can only be reached online. Why we care.

Transform 101

Transform Customer Journey Finance User-Generated 101