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AI transformation: How to prepare your marketing team

Martech

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. It demands a people-focused approach to navigate the changes and align your teams for the transformation. My next stop would be your business partners in finance, legal, change management, procurement, etc.

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How to transform customer experience with AI

Martech

Clear messaging Effective communication is the cornerstone of building a strong brand. Memorable customer experience shaped by clear communication, seamless journeys and engaging experiences tailored to the individual. This is the transformative potential of AI for CX success. Get MarTech! In your inbox.

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4 common pitfalls in failed agile marketing transformations (and how to avoid them)

Martech

Transforming your marketing department from a traditional model to an agile one is not an easy journey. Still, it can be accomplished if you avoid the common pitfalls that cause transformations to come to a sudden halt. Successful agile marketing transformations happen when: Change is incremental rather than all at once.

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Business Continuity | Reinvention & Digital Transformation

Adobe Experience Cloud Blog

Suddenly, the world had to find ways to manage stay-at-home orders while working, schooling, socializing, and even entertaining from home. Finding ways to begin, continue, and accelerate the digital transformation of your business is now a clear necessity for moving forward into the post-pandemic world. Because they had to.

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How to transform your Google Ads headlines with anti-audiences

Search Engine Land

The problem is that going ultra-deep in a psychographic profile doesn’t actually help you craft a 30-character headline for fleet management software. This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. Edit or create new versions to sharpen their focus.

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2023 Predictions: Experience, Ecommerce and Transformation

Martech

“Smarter, progressive organizations will continue to invest in advanced analytics and AI to connect more closely with their customers, anticipate behaviors, and identify issues and opportunities in real time,” said Helena Schwenk, VP, Chief Data and Analytics Officer for analytics database management software company Exasol. Get MarTech!

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Transforming agencies into profit powerhouses with client retention by CallRail

Search Engine Land

Reason 1: Poor communication Effective agency-client communication is non-negotiable. Setting realistic expectations, creating detailed plans, and maintaining regular communication are vital steps to combating issues. Regular, clear communication minimizes misunderstandings and fosters successful teamwork.

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