Sprout Social

JUNE 5, 2025

Building on the foundational insights shared in our organic social media ROI toolkit , were diving into tactical strategies for measuring the value of your social media efforts. Before we begin The strategies and frameworks discussed here are expanded upon in Sprout Social’s Social Media ROI Toolkit.

Thought Leadership

Sprout Social

MARCH 27, 2025

Social Listening : Harness AI to automatically sift through billions of data points to zero in on the key trends and insights needed to guide your future strategy decisions. Employee Advocacy : Empower your employees to become brand advocates and amplify your reach through organic sharing.

Analytics

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. This article is a rundown of my six favorite content planning tools out there, complemented with insights from other content experts.

Price

Lynton Web

MAY 8, 2025

Website as Command Center Your website is the hub of your digital strategy, providing a central destination for all marketing initiatives. A comprehensive SEO strategy combines technical foundations, content optimization, and local visibility tactics to maximize your digital discoverability.

Marketing Strategy

Animalz blog

JULY 29, 2025

“So many people look at content as a cost center, and I want us to be a revenue driver.” In this episode, you’ll see how Jennifer Clark’s small team produced 300 pieces of content last year, and why rethinking content’s value could transform your marketing strategy.

PR

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). .”

CMO

Animalz blog

MARCH 20, 2025

“The thing that AI is really good at right now is giving us adequate stuff,” says Ines Lee, Head of Content at Ali Abdaal. ” In this episode of The Animalz Podcast, Ines shares how she went from teaching economics at Oxford to running the content machine behind one of YouTube’s biggest educational creators.

B2C

Animalz blog

JULY 3, 2025

Remember when content marketing meant something other than chasing keywords? SEO isn’t dead, but its stranglehold on content strategy is finally loosening. Examples: Our own Revive content decay tool and SEO Forecasting Calculator continue generating leads even years after launch. Amplify your best content.

PR

Animalz blog

JULY 16, 2024

As a content marketer, you’ve likely sensed the ground shifting beneath your feet. So I sat down with Megan Morreale, former Head of Content Marketing at Reddit and Taboola, and now running MM, which is focused on helping content marketers navigate their careers. ” I knew right away I had my headline. Absolutely.

Content Marketing

Animalz blog

JUNE 24, 2025

Content without distribution goes nowhere. Aditya Vempaty, VP of Marketing at MoEngage, puts it simply: “If you can’t tell me how you’re going to distribute it, you’re not doing it.” This episode is a wake-up call for content marketers who want their work to matter. Distribution is a must.

B2C

Hubspot Marketing

APRIL 2, 2025

For over a decade, Ive been creating social media content for brands, usually in exchange for complimentary products, ranging from skincare and makeup to spicy snacks and even water pitchers. This is an example of UGC or user-generated content , which can be an extremely valuable strategy for businesses of all kinds.

User-Generated

Martech

FEBRUARY 19, 2025

This guide covers key data, user demographics, marketing strategies, content creation and best practices for B2B success on TikTok. Table of contents Why use TikTok for B2B marketing? Age distribution: While TikTok is popular among younger generations, a substantial portion of its audience comprises older demographics.

Gen Z

Content Marketing Institute

NOVEMBER 30, 2017

Does your company look at content through customers’ eyes? Here’s one way to tell: Look at your marketing content. You’re also missing opportunities to streamline your content efforts throughout the organization, including distribution , management , and reuse. The content team at Red Hat found this out first hand.

Customer

Animalz blog

MAY 27, 2025

Whats the one thing your audience should remember after reading your content? Thats the new standard Kay-Kay Clapp sets for enterprise content teams, and its a challenge to everything you think you know about how content works at scale. If youre leading content at scale, Kay-Kays approach is refreshingly practical.

Shipping

Animalz blog

JUNE 3, 2025

I am not here to create high-performing content for you. In this episode, she shares how she shifted enterprise content from chasing metrics to driving real influence. She makes a strong case for spicy POV content for the middle and bottom of the funnel, powered by real stories and backed by solid ops.

Advertising

Marketing Insider Group

OCTOBER 19, 2015

Last week I ran my own content marketing prediction : A Correction In The Advertising Market. This will drive an increase in content marketing budgets. It will force more marketers to consider how to create and publish content their customers actually want. Joe Pulizzi – 2016 will be the year for content marketing M&A.

Content Marketing

Marketing Insider Group

MAY 4, 2021

Creating and publishing content are only the beginning. Now, you have to distribute it and expand its reach for maximum exposure. That’s the process of content amplification, and there are many ways to achieve it. Content amplification expands reach, attracting target buyers in different places. Quick Takeaways.

User-Generated

Marketing Insider Group

MAY 16, 2021

One of the biggest challenges when it comes to Content Marketing strategy is the content itself. As Michael Brenner explains , most of the content produced by marketer’s “sucks.” And Content Marketers know it. 58% of B2B marketers only rate their content as “moderately successful.”. They just tune it out.

Communications

Hubspot Marketing

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

PR

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing.

Content Marketing

Marketing Insider Group

JUNE 14, 2020

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely.

Content Marketing

Martech

NOVEMBER 2, 2023

Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Seismic Aura Copilot provides content description and tagging recommendations. Get MarTech! In your inbox.

Transform

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals.

Social Media Marketing

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. How I Built A Media Company With No Employees. In fact, all of our new customers come from the content we publish here and share on LinkedIn and Twitter.

Whitepaper

Martech

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. This opportunity to bring creativity and agility to the table is one of the many reasons why employees find SMBs rewarding workplaces. Employees can help define the company vision. You constantly have to make content to stay top-of-mind.

Digital Marketing

Sprout Social

SEPTEMBER 16, 2021

Every stage of your social media marketing, from content curation to graphic design to analytics, needs some sort of software. Using social media marketing tools offers you some great benefits, such as: Content ideation and creation : Source your content and create or edit it. Content curation. Content creation.

Price

Hootsuite

NOVEMBER 30, 2023

That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job. Content marketing tools make that job significantly easier.

Content Marketing

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Publish quality content and sustain the pace of publication.

Content Marketing

Sprout Social

DECEMBER 2, 2016

Marketers know that content drives traffic. But figuring out which social channels’ content should be distributed on and how it should be shared can be a challenge. Creating a successful content marketing distribution strategy is essential for success. SproutChat https://t.co/4lIOgM2usV. 4lIOgM2usV.

Branding

Sprout Social

DECEMBER 20, 2022

It’s defined by the people whose diligent work builds and maintains it: your employees. This is your sign to create a “meet the team” social media post series to highlight employees who play a crucial role in shaping your brand—from your culture to your content to your finished products. Harness employee advocacy.

User-Generated

Hubspot Marketing

DECEMBER 22, 2023

Content Creation Generative AI tools, like Jasper for text generation and Midjourney for image creation, support content creation by producing text, crafting images, and even generating music or code, depending on your input and requirements. So, how exactly are teams using AI today? Let's find out.

Branding

Marketing Insider Group

DECEMBER 1, 2021

Content marketing is always changing. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. Learn why they matter and how you can apply them to your overall content marketing plan. Brands Go Niche with Content.

Market Trends

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Content Marketing

Hubspot Marketing

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Essential, in fact. Increasing Engagement Rates.

Content Marketing

Scoop.it!

JUNE 29, 2023

Creating one or two pieces of great content doesn’t always require a strict content operations strategy. But if you want to develop high-ranking, high-quality content regularly, it’s a different story. Content operations is the behind-the-scenes management of all your content creation activities.

B2C

Search Engine Land

OCTOBER 31, 2023

Google searches for AI content skyrocketed and have remained high throughout 2023 as businesses and creators tap into new opportunities to scale. But while generative AI offers amazing content generation and optimization opportunities, balancing its capabilities and limitations is essential.

User-Generated

Martech

FEBRUARY 18, 2022

Functionality typically found in sales enablement platforms may include content enablement, automation and workflow tools, training functionality and analytics tools that provide insights to inform future strategies. Content management. Content personalization and distribution.

Transform