Buffer Marketing

OCTOBER 28, 2024

Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Buffer: Social media management for creators and small businesses A social media management tool is central to any social strategy. Predis.ai: Competitor analysis for social media Source: Predis.ai

Digital Marketing

Customers.ai

NOVEMBER 20, 2024

It was a brilliant strategy to maximize the impact of such a major promotional moment! These metrics will help you measure progress and tweak your strategy as needed. Interests and Preferences: Hobbies, values, and the type of content they engage with. Achieve a 5% click-through rate (CTR) on paid ads.

PR

Hubspot Marketing

MARCH 4, 2025

Ive been in content marketing since early 2015. With almost a decade of experience, Ive tested dozens of content planning software, spreadsheets, and calendars over the years. Collaborations with leading companies like HubSpot, Cognism, Userpilot, and small startups gave me the chance to work with tons of workflows and features.

Price

Welcome Software

JUNE 30, 2025

The result is an intelligent system that goes beyond simple content generation or data analysis. Brand safety depends on defined content parameters , human oversight , and legal/ethical compliance in AI use. Times are changing and companies need more than just tools—they need intelligent, integrated systems that evolve with them.

Transform

Lynton Web

MAY 8, 2025

Website as Command Center Your website is the hub of your digital strategy, providing a central destination for all marketing initiatives. A comprehensive SEO strategy combines technical foundations, content optimization, and local visibility tactics to maximize your digital discoverability.

Marketing Strategy

Lusha

DECEMBER 9, 2024

Instead of barging into someone’s day with unwanted calls or emails, you create awesome content and experiences that naturally draw them in. Create top-notch content that speaks to your target audience, make sure search engines can easily find your website (that’s SEO), and connect with potential customers on social media.

CRM

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” ” He demonstrates how AI tools can create more thoughtful content workflows and improve work-life balance (a rare combination!). .”

CMO

Buffer Marketing

NOVEMBER 25, 2024

Where we’ll walk you through creating a successful influencer marketing strategy step by step, whether you're just starting out or looking to level up your existing program. Influencer marketing is a strategy brands use to promote themselves by collaborating with content creators who have engaged, loyal audiences.

Influencer Marketing

SocialPilot

JUNE 18, 2025

Content overload is real. That means your audience isn’t just on one platform – they’re spread out, discovering content in different ways across TikTok, Instagram, LinkedIn, and more. This blog breaks down 10 proven, smart strategies to help you grow faster, stay relevant, and connect deeper with your audience.

Gen Z

Animalz blog

MAY 27, 2025

Whats the one thing your audience should remember after reading your content? Thats the new standard Kay-Kay Clapp sets for enterprise content teams, and its a challenge to everything you think you know about how content works at scale. If youre leading content at scale, Kay-Kays approach is refreshingly practical.

Shipping

Animalz blog

JUNE 3, 2025

I am not here to create high-performing content for you. In this episode, she shares how she shifted enterprise content from chasing metrics to driving real influence. She makes a strong case for spicy POV content for the middle and bottom of the funnel, powered by real stories and backed by solid ops.

Advertisers

Hubspot Marketing

JULY 31, 2019

Year after year, hundreds of marketers report increased efforts and spending on their content marketing — or the intention to do so. But great content is a waste if your audience doesn’t know it exists. Content distribution is an integral, if not the most important, part of your content strategy.

PR

Marketing Insider Group

JUNE 22, 2021

Businesses worldwide continue increasing their content marketing budgets to expand their reach and grow their audiences online. But if they don’t have a content distribution plan in place, a lot of their time, effort, and resources will end up going to waste. Every type of content requires unique distribution tactics.

Key Performance Indicator

Hubspot Marketing

APRIL 28, 2020

When we were talking about my career goals, I explained to her that I wanted to be someone who creates, distributes, strategizes, and promotes content. "It It sounds like you want to be a content manager," she said. I had no idea what she meant by that — I'd never heard of a content manager. Content managers are creative.

Management

Adobe Experience Cloud Blog

MAY 8, 2018

It allows you to track every marketing dollar and has the highest ROI among B2B marketing strategies. With the aid of fast-evolving marketing technologies, more B2B marketers are adopting ABM strategies. Go Above and Beyond With Your Content. The need for highly personalized content may mean ramping up content creation.

Marketers

Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. Using LinkedIn for Lead Generation (45 minute). LinkedIn Marketing Strategy Study Guide.

Marketing Strategy

Buffer Marketing

JULY 25, 2024

If you’ve been publishing LinkedIn posts regularly but want to find ways to level up your content on the platform, this article is for you. A LinkedIn newsletter is similar to an email newsletter, but it's distributed directly through LinkedIn to your network. What is a LinkedIn newsletter?

Analytics

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? With that said, working on your strategy can become daunting at times.

Marketing Strategy

Buffer Marketing

DECEMBER 5, 2023

That’s what content repurposing is, in a nutshell: You take yesterday’s existing content and use it to whip up new content for today. And the benefits of repurposing content exceed above and beyond time-saving. And the benefits of repurposing content exceed above and beyond time-saving.

eBook

Hubspot Marketing

NOVEMBER 4, 2020

HubSpot’s Ad Tracking Software helps you with your inbound marketing strategy and campaigns. You can run all of your campaigns out of this tool from start to finish — meaning, the HubSpot supports ad creation, management, and reporting across different networks. Manage ad campaigns on Facebook, Instagram, LinkedIn, and Google.

Management

Hubspot Marketing

APRIL 21, 2022

You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. Content Calendar. Price: Free. Google Drive.

Price

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort.

Analytics

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Digital Marketing

Hootsuite

JUNE 29, 2021

If you’re not taking advantage of social within your digital marketing strategy, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Benefits of social media for brand building.

Real Estate

Neil Patel

OCTOBER 18, 2021

Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer. Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output. Remember, content plays a huge role in your business growth.

Whitepaper

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. An A/B test is a method of comparing two variations of an ad, piece of content, or other material so you can see which version performs better. For brands, the company logo is usually the best avatar choice.

User-Generated

Content Marketing Institute

DECEMBER 25, 2018

Don’t panic about keeping up with progressive content trends like these. Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals.

Content Marketing

CXL

JUNE 16, 2022

This tells us its social media team, blog content writers, website copywriters, and everyone else, are aligned on their task execution. Top marketers are 414% more likely to report success when they document their strategy, according to CoSchedule’s 2022 Trend Report. Like the plays of an NFL team, its contents lay out how you win.

Marketers

Marketing Insider Group

SEPTEMBER 30, 2019

Think of content marketing as a journey. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. Nearly a third of us, according to a Content Marketing Institute study. Assess Where You Are and Where You Want to Go with Your Content Strategy.

Content Marketing

Hubspot Marketing

MAY 13, 2024

But we also need a 3-6 month content calendar which will require rallying a cross-functional team." These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Sound familiar?

Marketers

Hootsuite

MAY 20, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. In today’s busy world, it is all too easy for an employee to accidentally expose the company to threats online. We invite you to follow our verified social profiles for our promotions! Source: LinkedIn.

PR

OnPassive Marketing

JULY 10, 2022

LinkedIn has been one of the most popular ways for professionals to connect online since Facebook acquired it in 2013. As such, many professionals are using LinkedIn marketing automation software as well. What Is LinkedIn Marketing Automation? The program can be a great way to boost your business’s visibility on LinkedIn.

Whitepaper

Kevin Indig

AUGUST 21, 2023

Read the full post on Linkedin Edd Wilson asks: How do you plan content investment for new companies/brands in competitive spaces? I assume we’re talking about a SaaS company because ecommerce or marketplaces have different dynamics (see aggregators vs integrators ). It worked for a long time - and still does.

Shipping

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. 50,000: Engage with an industry-specific freelance writer or visual content creator to enhance the content around a strategic business message.

Whitepaper

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Sharing today’s top marketing strategies with a community of 100k and growing.

Digital Marketing