Search Engine Land

OCTOBER 24, 2023

Blog posts are the most common content type found in the top 5 Google positions, a new study has found. So prioritizing the types of content Google rewards with more visibility is only logical. BrightEdge determined content types for 23,785 of the pages analyzed in the top 10 – and 3,254 were blogs. Why we care. By the numbers.

Real Estate 125

Real Estate Manufacturing Retail Education 125

Jeff Bullas

DECEMBER 6, 2022

So how can you create effective visual content for your brand’s social media channels? How can your content stand out if you are using the same tools as everybody else? Image creation becomes slower because it takes time to learn the software. Here are a few ideas. Innovate: use new tools. And yet, it is well worth it.

New Technology 284

New Technology Marketing Strategy Branding Analytics 284

Martech

APRIL 11, 2024

The rise of cloud-based software. Indeed, marketers use AI to brainstorm ideas, write copy, generate content, improve audience targeting, build landing pages, analyze data, parse text and find insights, customer intelligence and more. Demand creation: Creating demand for your specific brand over other brands.

Manufacturing 118

Manufacturing Marketing Marketers CRM 118

Martech

MAY 7, 2024

What the long tail really consists of, by and large, is not substantial technology offerings but what used to be called “point solutions” — bits of software that do one thing and perhaps do it very well. If I put a bit of software in the cloud and charge people a subscription to use it, suddenly I’m a tech vendor.

Manufacturing 91

Manufacturing Retail Marketing Marketers 91

Backlinko

FEBRUARY 22, 2024

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

Transform 86

Transform B2C User-Generated Communications 86

Sprout Social

APRIL 29, 2024

A reputation management service is a professional service or software platform that helps individuals and businesses optimize and control how people perceive them.Reputation management services usually include a range of strategies, such as search engine optimization (SEO), content creation, social media management and review management.

Management 91

Management Branding PR Food 91

Rock Content

MARCH 29, 2023

I am human and I write all my content. My position, in a way, reflects Rock Content’s and WriterAccess’ positions (the marketplace we acquired one year ago). At Rock Content, we believe that AI can make our marketplace smarter and more efficient — while still using human creativity to craft the most captivating content.

Thought Leadership 98

Thought Leadership User-Generated Health Digital Marketing 98

Martech

NOVEMBER 20, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Context) I’m a director of events for an enterprise software company.

Key Performance Indicator 102

Key Performance Indicator User-Generated Analytics Customer 102

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. What is genAI exactly?

User-Generated 122

User-Generated Fashion Market Research Product 122

Hubspot Marketing

DECEMBER 5, 2023

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Planner or Calendar 2.

Price 110

Price Finance Management Place 110

Martech

JULY 14, 2023

For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 Learn more about the best practices you should follow to create high-level content with the help of AI. You’re unlikely to get useful content out of AI without having a clear purpose in mind.

Manufacturing 87

Manufacturing User-Generated Market Research SEO 87

Hubspot Marketing

DECEMBER 18, 2023

Meanwhile, the market impact of AI software is, according to some predictions, on track to reach between $13 and $150 trillion by the same year. Content Creation Of the marketing companies surveyed, 48% report using AI for content creation. This makes content creation one of the most popular AI use cases right now.

Marketing 95

Marketing Marketers Market Research New Technology 95

Hubspot Marketing

DECEMBER 26, 2022

But data is essential to great content strategy. That's why content intelligence is coming into the conversation. Create more powerful marketing content. Keep reading to discover what content intelligence is, why it's useful, and how to make it work for you. How to Choose the Right Content Intelligence Platform.

Transform 136

Transform User-Generated Analytics SEO 136

Rock Content

APRIL 5, 2023

As an organization aiming to boost its visibility, strengthen its authoritativeness, and increase sales, you should have a solid content creation strategy in place. One of the content types that should be produced regularly is blog posts. Our article on AI blogging software explores exactly this – keep reading to discover more.

Product 93

Product SEO Place Branding 93

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 85

CRM Inbound Marketing CMO Management 85

Martech

JANUARY 24, 2024

Pega, the CRM and BPM software company, announced the launch of GenAI Knowledge Buddy, to generate answers for employees and customers based on a synthesis of content distributed across enterprise knowledge bases. Knowledge Buddy will respond to ordinary language prompts and can also generate new content based on existing libraries.

CRM 104

CRM Management Customer Marketing 104

Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. Below, I delve into the content marketing lifecycle to show how content teams are incorporating generative AI at different stages.

Transform 89

Transform Content Marketing Marketing Marketers 89

Martech

OCTOBER 5, 2023

That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections).

Advertising 107

Advertising Advertisers Management Product 107

Search Engine Land

OCTOBER 20, 2023

With the rise of AI content to help make programmatically generated content more SEO-friendly, many publishers and businesses are considering investing in programmatic SEO. You may already have data you can convert to various types of PSEO pages or quickly compile data that maps to a specific content type here.

SEO 115

SEO Entertainment Product Digital Marketing 115

Martech

MAY 26, 2023

It shouldn’t create 100% of your content, but it can be part of your content creation. Content creation still requires the invaluable human element. Data-driven insights for targeted content Imagine having a crystal ball that reveals the preferences and needs of your target audience.

Transform 85

Transform Whitepaper User-Generated Social Media Marketing 85

Hubspot Marketing

APRIL 17, 2023

What could this mean for marketers and content creators? Is there a place for AI in content creation, and can it benefit marketing creatives? To answer this question, I spoke to several content creators who use AI. I love it because ChatGBT is a software that learns," Anderson explains. billion in 2021.

Marketing 137

Marketing Marketers SEO Place 137

Hubspot Marketing

DECEMBER 18, 2020

Whether you're just getting started with ebook creation as a marketing tool, or you're reconsidering the role of ebooks in your existing content strategy, you're likely asking yourself an important question: What is the best ebook format for the ebooks in my marketing library? What is the best ebook format for content consumption?

eBook 134

eBook Marketing Marketers Price 134

Martech

FEBRUARY 22, 2024

Overcoming common challenges Niche advertising has distinct challenges, such as limited audience size, intense competition and the need for highly specialized content. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Target Market 98

Target Market Advertising Advertisers Neuromarketing 98

Neil Patel

JULY 5, 2021

Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. The real uphill battle is trying to create that level of content regularly. Here’s the thing—automated content doesn’t have to be terrible. What Is Automated Video Creation?

Copywriting 144

Copywriting Video Marketing Price Branding 144

Hubspot Marketing

MARCH 21, 2023

The race to create quality, insightful content is only becoming more difficult for marketers. In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we'll discuss the pros and cons of AI-generated content.

User-Generated 106

User-Generated SEO Marketing Plan Product 106

Neil Patel

SEPTEMBER 14, 2021

This content is created by VTubers, and it’s taking content creation by storm. HyperSense shared that the number of total VTuber subscribers increased by 28 percent in 2019, while the total views of Vtuber content increased by 99 percent. VTubers, like other YouTubers, create a wide range of content.

Influencer Marketing 106

Influencer Marketing Promotion Fashion Energy 106

Sprout Social

AUGUST 25, 2022

That number includes all costs related to content creation, advertising campaigns and social media management software. Content creation: $5,250 per month. Launching a social channel and creating content. Do you use in-house talent or outsource content creation? Content development.

Management 122

Management Transform Price CRM 122

Marketing Insider Group

APRIL 11, 2023

Luckily, perfecting your website design, content creation, and other marketing tactics is simple when you work with digital marketing experts. Content Marketing Today’s consumers are eating up content. Content marketing services like our own primarily consist of: Strategy. Content Creation.

Digital Marketing 127

Digital Marketing Whitepaper Copywriting Real Estate 127

Martech

JANUARY 26, 2024

Personalized content creation at scale. Rapid deployment of digital and software products. The new AI layer will initially address five core areas: Media planning, buying and optimization. Business intelligence to support marketing strategy. Publicis Groupe operations and client management.

Marketing Strategy 84

Marketing Strategy Management Product Marketing 84

Hubspot Marketing

JUNE 22, 2022

The top five video marketing challenges are: Lack of time to create video content. Inadequate budget to create video content. Difficulty with the video creation process (producing, filming, editing videos). Lack of content ideas. Lack of time to create video content. Inadequate budget to create video content.

Video Marketing 123

Video Marketing Marketing Marketers Promotion 123

Hubspot Marketing

DECEMBER 5, 2023

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator economy. Planner or Calendar 2.

Price 80

Price Finance Management Influencer Marketing 80

Duct Tape Marketing

APRIL 20, 2024

Weekend Favs April 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. Robinize – Robinize enhances your content creation with AI, enabling you to quickly research and write SEO-friendly articles.

CRM 52

CRM SEO Marketing Marketers 52

Sprout Social

NOVEMBER 21, 2022

Some examples of Byte’s services include chatbot creation and augmented reality. Fantastic Furniture worked with Incubeta to create TikTok influencer content. The agency collaborated with content creators @brookestyless and @georgieandzac to create DIY room transformation videos. Byte was acquired by Dept in February 2021.

Gen Z 112

Gen Z Transform Retail Entertainment 112

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 9.

Social Media Marketing 107

Social Media Marketing Key Performance Indicator Influencer Marketing Management 107

Tiecas

APRIL 23, 2024

Table of Contents Why Inbound Marketing is Essential for Manufacturing Lead Generation Is Your Industrial Website Optimized for Engineers and Technical Buyers? Builds trust and authority: By providing informative content (blogs, whitepapers, case studies), manufacturers establish themselves as thought leaders and trusted advisors.

Manufacturing 64

Manufacturing Inbound Marketing User-Generated Transform 64

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Content Marketing 126

Content Marketing Customer Journey Marketing Marketers 126

Search Engine Land

SEPTEMBER 19, 2023

This article will break down my approach to what I call “Trojan Horse SEO” for category creation: Researching the existing market you’ll disrupt. Creating an SEO and content strategy around the old terms. That’s your qualitative research, which should inform your keyword and content strategy. SUBSCRIBE See terms. Absolutely.

New Markets 131

New Markets SEO Energy Inbound Marketing 131