Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. I did SEO back then. Today… Search engines are much better and SEO has evolved. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Those were dark days online.

SEO 130

SEO Copywriting CMO Analytics 130

Rock Content

MARCH 25, 2023

Content marketing , includes not only creating and sharing persona-oriented content online, but also developing a content strategy, implementing SEO, and conducting a lot of research. Artificial intelligence has reached a point where it can do many content marketers’ daily tasks at a low level.

Content Marketing 59

Content Marketing Copywriting User-Generated Marketing 59

Rock Content

DECEMBER 11, 2020

You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. Content Marketing Institute. The CMI was founded by none other than Joe Pulizzi, one of the creators of Content Marketing itself.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Neil Patel

DECEMBER 9, 2020

Marketers should sit up and take notice. Below, I’ve covered five ways you can use machine learning to supercharge your digital marketing efforts. Before we get into the marketing side of things, let’s take a second to establish what artificial intelligence and machine learning are. Create and Optimize Content.

Digital Marketing 144

Digital Marketing Transform User-Generated Marketing 144

Hubspot Marketing

MAY 30, 2023

In fact, our most recent State of AI survey found that 62% of marketing leaders and 66% of business leaders have already hired new employees to help leverage AI/automation tools. But what roles are marketing and business leaders hiring for exactly? Applicants are also expected to stay up-to-date on AI best practices in copywriting.

New Markets 115

New Markets Copywriting Digital Marketing Marketing 115

Martech

DECEMBER 20, 2023

Co-hosts John Wall and Chris Penn bring knowledge and enthusiasm to their interviews with experts and practitioners who share their insights and tips on topics such as branding, positioning, copywriting and more. “Marketing School” is the answer. The CMO Podcast Host Jim Stengel is a true marketing legend.

Marketing Ethics 106

Marketing Ethics Transform Copywriting CMO 106

Scoop.it!

SEPTEMBER 7, 2022

Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. One big question is – can content marketing help in driving leads and assist you in creating a proper lead nurturing strategy? The post Content Marketing-driven Lead Generation Ideas appeared first on Scoop.it

Content Marketing 76

Content Marketing Affiliate Marketing Whitepaper User-Generated 76

Jeff Bullas

FEBRUARY 20, 2023

Others veer towards creative, meaningful SEO copywriting based on their past experiences. Studies have shown that 61% of marketers agree that SEO does prove beneficial in organic growth hacking and content marketing in general. The art of SEO copywriting goes much deeper than meets the eye.

Copywriting 262

Copywriting SEO Digital Marketing User-Generated 262

Digital Marketer

DECEMBER 21, 2023

Today, over 80% of digital marketers make use of AI in some way or the other. This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. Want to get certified in Content Marketing? So, let’s delve right in!

Law 91

Law Digital Marketing User-Generated Copywriting 91

Rock Content

JUNE 27, 2023

Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts.

SEO 85

SEO User-Generated Transform Education 85

Orbit Media Studios

JANUARY 31, 2023

Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help. Along with the <title> tag, the <h1> header is probably the most important piece of SEO real estate on your website. The homepage is critical SEO real estate.

Copywriting 140

Copywriting Real Estate User-Generated Analytics 140

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. This learning phase is made more complex by the huge number of marketing-focused, third-party AI tools being released.

User-Generated 128

User-Generated Copywriting Marketing Automation Platform eBook 128

Rock Content

MAY 3, 2024

There’s much to be said about how AI has impacted (and still affects) SEO results. However, we still don’t fully understand how it’ll influence future content quality and search engines. As both a content creator and a heavy content consumer, it’s clear most perspectives are bleak.

User-Generated 72

User-Generated SEO Copywriting Entertainment 72

Rock Content

AUGUST 2, 2023

Although traditional marketing still has its value, your overall strategy simply isn’t complete until you’ve mastered digital and content marketing , as well. You need optimized, keyword-rich copy for your website and a steady stream of well-researched, relevant content for your company blog.

Copywriting 73

Copywriting Health Marketing Marketers 73

Martech

JANUARY 30, 2023

Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Another way that digital marketers can use ChatGPT is to generate high-quality content.

Copywriting 107

Copywriting Thought Leadership Digital Marketing Education 107

Rock Content

MAY 31, 2023

Maybe because the market still didn’t know how to put it into practice or because that wasn’t the focus when I needed to talk about written content for the buyer persona or about the various algorithm updates. A Rock Content copywriting pillar page is an excellent example. appeared first on Rock Content.

Copywriting 91

Copywriting Health SEO Place 91

Content Marketing Institute

JANUARY 31, 2019

? ?. Recently, Tatiana Morand, a content and SEO manager, asked her employer for a raise. Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors.

Content Marketing 82

Content Marketing Key Performance Indicator Finance Copywriting 82

Duct Tape Marketing

JULY 25, 2014

30 Tips for Great Digital Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing and today’s guest post is from Tara Banda – Enjoy! Tara is a currently a Content Marketing Manager at ReachLocal.

Digital Marketing 77

Digital Marketing Non-Profit Copywriting Marketing 77

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Google Algorithm Changes Redefine Effective Content There’s no doubt that the major May algorithm update helped Google redefine effective content, setting up new SEO trends for 2023.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Hubspot Marketing

MAY 3, 2017

I've taken a few awesome courses and certifications through HubSpot Academy , including an inbound marketing certification and a content marketing certification. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Social Media Marketing Copywriting 145

Sprout Social

SEPTEMBER 18, 2023

For example, your SEO team may aim to increase domain authority through backlinks. The advertising team may not know what the content team is doing and the PR team is unaware of what the customer marketing team is up to. Use the right technology Including the right tech tools in every digital marketing budget is a no-brainer.

Social Media Marketing 130

Social Media Marketing Marketing Marketers Influencer Marketing 130

Exposure Ninja

AUGUST 11, 2023

I love the power of marketing, knowing that I am creating content that will influence others to take action.” — Annabelle Baugh, Senior Content Marketer at Exposure Ninja. What is Marketing? ” The purpose of marketing is to get your product in front of people who want to buy it. What’s Next?

Direct Mail 52

Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

SMA Marketing

MARCH 2, 2023

Like it needed to be jazzed up a bit yet it also needed to follow SEO best practices? I recently wrote an article titled Where to Find Free Online Digital Marketing Training. As I try to improve my own content marketing skills, however, I want to get better at creating catchy titles that increase conversions.

SEO 52

SEO Digital Marketing User-Generated Copywriting 52

Exposure Ninja

JUNE 23, 2022

Digital marketing is becoming a core part of many business’ marketing strategy. If you’re starting to add more digital elements to your marketing strategy, it can feel like a lot to take in. There’s plenty of data in support of adding digital marketing to your existing strategy.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

Digital Marketer

MARCH 30, 2022

The reason being a T-shaped marketer is something all expert marketers strive for is because it allows them to do more as a marketer. It gives them a basic understanding of all the necessary parts of marketing (like SEO, funnels, social media, influencer campaigns, etc.) and creates a cohesive marketing strategy.

Shipping 98

Shipping Marketing Marketers Copywriting 98

Martech

SEPTEMBER 1, 2022

Digital marketers still have a job of course. Only now it’s increasingly able to assist in creating content in ways it could not before. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media.

Copywriting 113

Copywriting Digital Marketing Communications SEO 113

OnPassive Marketing

JUNE 26, 2022

In this article, we’ll talk about the five main pillars that make up the foundation of an effective inbound marketing strategy. What Is Inbound Marketing? Inbound marketing is a strategy that focuses on attracting and acquiring new customers through content marketing, email marketing, and social media marketing.

Inbound Marketing 61

Inbound Marketing Marketing Strategy Outbound Marketing Copywriting 61

Digital Marketer

JANUARY 16, 2023

According to a recent report from LinkedIn , marketing job posts grew 63% in just six months last year. Half of those jobs were in the digital and media sectors, meaning digital and content marketing skills are highly valued. New methods of marketing have continued to develop out of the digital sector.

Education 76

Education Marketing Marketers Communications 76

Backlinko

JUNE 2, 2023

I’m going to show you how AI content generators will actually make your life a lot easier. I’ve thoroughly evaluated 23 leading AI copywriting tools so I can give you insights into their features, advantages, drawbacks, and pricing. My pick of the bunch is Jasper, but which will you choose to 10x your content production?

Price 67

Price User-Generated Copywriting SEO 67

Exposure Ninja

MAY 5, 2023

Expert + AI = NINJA Today we’re proud to announce Exposure Ninja is becoming an AI-integrated digital agency, helping our clients grow faster using generative AI. We have integrated generative AI into our digital marketing services on an opt-in basis and are offering this to clients that are a good fit for it.

Transform 52

Transform User-Generated Copywriting Digital Marketing 52

Neil Patel

APRIL 10, 2023

Internal links are an important part of your overall content marketing strategy. Internal links give you, the content marketer or website owner, the ability to further promote your own content in a natural and relevant way. This authority is important to external factors, like SEO.

Digital Marketing 81

Digital Marketing Copywriting SEO Place 81

Businesses Grow

MARCH 27, 2023

ChatGPT: The rise of digital marketing Automation Data and Analytics Personalization AI and Machine Learning Bard: The field of marketing is constantly evolving, and there are a number of primary impacts that are shaping the industry today.

Gen Z 145

Gen Z Transform Marketing Marketers 145

TechWyse

JULY 26, 2022

One marketing strategy on its own is fine, but integrating it with additional forms of marketing is the best way to guarantee results. These six examples provided by Hubspot demonstrate how marketing integration goes beyond the digital; these companies combined digital marketing with physical products to see massive success.

Copywriting 52

Copywriting eCommerce Digital Marketing Marketing 52

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

User-Generated 81

User-Generated SEO Copywriting Place 81

CXL

JULY 25, 2022

Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. CTAs are a critical component of marketing material. You can solve these objections before they arise with careful copywriting. Take Jasper , an AI copywriting assistant.

Copywriting 121

Copywriting eBook User-Generated Communications 121

Hubspot Marketing

NOVEMBER 2, 2022

HubSpot Academy offers a wide range of digital marketing courses for entry-level and professionals for free. Digital Marketing Resume. In digital marketing, it’s essential to demonstrate your impact on business metrics. While applying for jobs, enroll in free online courses to help fill these gaps.

Digital Marketing 127

Digital Marketing Copywriting Management Education 127

Neil Patel

MARCH 30, 2021

One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people. If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting.

Copywriting 144

Copywriting SEO User-Generated Branding 144