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Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.
Collaborating with AI on copywriting Next, I moved to ChatGPT to tackle the copy. ChatGPT had a lot of context on this particular assignment, so it was well-suited for this copywriting. It was more like sculpting than designing — less pixel-perfect and more energy-driven. But vibe coding has limits.
For example, “energy-efficient heating systems.” Focus on building a strong foundation by creating valuable content and understanding your audience and their needs. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines.
As a contentmarketer, I cant help it theres that perfect word hiding somewhere. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Optimize your marketing resource expenditures. As a part of your marketing mix, landing pages consume marketing resources.
Step 4: Craft compelling content This is the fun stuff (says the contentmarketer). Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) No matter what, keep it short and sweet.
Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. Your Engagement Is Flat, but Your Feed Lacks Energy Even if you’re posting consistently , your content doesnt spark interest.
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Use video templates You can create a classic reusable video template so you don’t have to think about creative video content production every time. For example, you can have a content format for customer testimonial videos where you ask them a set of similar questions. Use the same principles in your own video content.
Some marketers embrace it as a tool that enhances productivity, freeing up time for more strategic and creative thinking. Others take a more skeptical view, worried that AI may lower the overall quality of contentmarketing or even threaten their jobs. It makes teams faster and more agile.
The role of content is not that top-of-funnel, ultimate guide stuff Its more offering our bold point of view, our spicy POVs convincing people to work with us and invest with us. ( 13:00 ) Heike focuses Microsoft Advertisings content on the middle and bottom of the funnel. 23:55 ) Heike wants a shift in content team roles.
Keeping your body fueled will help you maintain focus and energy levels. Not only does it help to improve your focus and concentration, but it also reduces stress and boosts energy levels. This will help you avoid burnout and keep your energy levels up. This will help you avoid getting too wrapped up in your work.
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A simple, 2-hour-per-month contentmarketing framework for the content beginner. Contentmarketing is vital in developing your audience’s “know, like and trust” factor. This simple framework will teach you how to create compelling content and repurpose it for multiple platforms in about 2-hours per month.
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For example, from Buzzfeed.com : According to the ContentMarketing Institute , the brain seems to believe odd numbers more than even numbers. After all, great content always starts with a headline that captures your reader’s attention. A sense of urgency is not only applicable to contentmarketing.
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There would be danger and fear, but that would be easily squashed by adventure and opportunity, driven by courage, energy, and a ravenous appetite for advancement. If you don’t have a well defined overall marketing strategy, you don’t need to create one from scratch. TAKE ACTION!
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Melanie Rembrandt considers email marketing a vital tool to the success of Rembrandt Communications , which helps businesses boost sales and awareness through contentmarketing, SEO copywriting, and public relations. Graphics are effective with contentmarketing, but keep it simple.”. Brian Basilico.
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In other words, there is a difference between a financial article written by an economist and one written by a professional copywriter. Here at Rock Content’s blog, for example, we have several articles written by the company’s partners themselves. This evaluation encourages ghostwriting.
Adapting one idea to create multiple pieces requires less energy, money, labor, and time than starting over from scratch with each new post. Boosting engagement numbers If you’re like most digital marketers, you juggle multiple outlets and platforms when it comes to publishing your content.
Building a scalable website has many benefits Building a scalable website at the beginning of your web development process can save you time and energy down the line. Our web developers, designers, copywriters, strategists and SEOs can build you a quality website designed to bring in leads and increase conversions.
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Through constant growth, the blog became the best place to prove our ContentMarketing knowledge daily. Thus, we must position Rock Content as a strong example of the value we add to the market. As I said at the beginning of this post, ContentMarketing requires patience. Let’s continue!
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And with that in mind, today we’ve brought three of our finest marketing gurus to this show. [00:07:45] I am the ContentMarketing Manager here at Unbounce. I lead the contentmarketing function and our team of content creators. 00:07:45] Pete: Today with me, I have Garrett, Ceci and Caoimhe.
These consumers prioritize sustainable practices and seek eco-friendly alternatives in daily life, such as: sustainable fashion renewable energy zero-waste products organic food Tech companies like Patagonia and Interface highlight their environmental advocacy and work towards carbon-neutral products, resonating with eco-conscious audiences.
Claire the Copywriter has part of a great idea for content. But, regardless of medium, the basic premise holds – to set something aside to get perspective, collaboration, and energy, you need a place to put ideas. I’d offer that Optimizely’s contentmarketing platform (CMP) gives you that place.
Claire the Copywriter has part of a great idea for content. But, regardless of medium, the basic premise holds – to set something aside to get perspective, collaboration, and energy, you need a place to put ideas. I’d offer that Optimizely’s contentmarketing platform (CMP) gives you that place.
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Should you devote your time and energy to on-page SEO ? No wonder Brian Clark is so successful at contentmarketing. He’s even turned Copyblogger into a multi-million dollar digital marketing company. It all happened because a marketer like you was passionate about helping people. This is known as SEO copywriting.
Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative contentmarketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. Katie Derrick, contentmarketer, Anglo Liners. Grab some toys.
That’s how you clawed your way up from junior copywriter to copy chief – and eventually to CMO, right? Treat your teams as fellow collaborators and co-creators , as Jerry Wind, professor of marketing at the University of Pennsylvania’s Wharton School of Business, advises. Focus your teams’ creative energies on engaging customers.
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Most people form groups around: Their brand/business Their products/services A specific lifestyle e.g. a book club or a journalling club Specific topics e.g. a contentmarketing group. This includes split testing your copywriting and visual elements to find the highest performing combinations.
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They make your copywriting more compelling and help hold the reader’s attention. The power of power words relies on their organic fitting — no one should be able to point and say, “oh they’ve used a power word” (unless they’re a copywriter). It requires too much time, resources, and energy.
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