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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer Marketing

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

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Lessons from letting AI vibe code a landing page

Martech

Collaborating with AI on copywriting Next, I moved to ChatGPT to tackle the copy. ChatGPT had a lot of context on this particular assignment, so it was well-suited for this copywriting. It was more like sculpting than designing — less pixel-perfect and more energy-driven. But vibe coding has limits.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

For example, “energy-efficient heating systems.” Focus on building a strong foundation by creating valuable content and understanding your audience and their needs. Understanding the art of SEO copywriting can help you write content that resonates with your audience and search engines.

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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]

Hubspot Marketing

As a content marketer, I cant help it theres that perfect word hiding somewhere. And, to help us do so, I chatted with Rachael Pilcher , B2B SaaS conversion copywriter at Mighty Fine Copy. Optimize your marketing resource expenditures. As a part of your marketing mix, landing pages consume marketing resources.

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Unlock Email Campaign Potential: Proven Strategies for 2025

Litmus

Step 4: Craft compelling content This is the fun stuff (says the content marketer). Similar to creating an outline before writing an essay, provide guidance to your copywriter and designer (or yourself, since we all know how many hats email marketers wear!) No matter what, keep it short and sweet.

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What Is a Social Media Content Creator and When to Hire One

SocialPilot

Social Media Copywriters Best for: Twitter/X, Threads, LinkedIn, Instagram captions Copy pros who nail tone, CTAs, and punchy messaging in tight character limits. Your Engagement Is Flat, but Your Feed Lacks Energy Even if you’re posting consistently , your content doesnt spark interest.

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Inside Zapier’s 454% ROI Content Engine With Lane Scott Jones

Animalz blog

It’s a look at the future of content operations at scale. About This Season of the Animalz Podcast: Breaking Down the Walls of Enterprise Content Marketing This season on the Animalz Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex B2B SaaS teams actually get content out the door.